Senior Level Paid Media Specialist (Remote/FT) - Geek Powered Studios

About the Role: Geek Powered Studios is seeking a multifaceted and innovative Paid Media Manager to join our team. This senior-level position requires a proactive individual who excels in optimizing digital ad campaigns across multiple platforms. You’ll be tasked with developing and implementing strategies, researching, analyzing, and optimizing client campaigns while measuring and reporting on all KPIs. 

Our ideal candidate will approach this role with the mindset that KPIs are more than just numbers – they represent our clients' livelihoods. 

Key Responsibilities:

• Client Communication & Reporting:
  • Oversee day-to-day management, analysis, and optimization of clients paid accounts.
  • Actively participate in client onboarding, monthly cadence calls, quarterly and year-end presentations, and other client communications as needed.
  • Drive paid search account strategy, forecasting, and planning.
• Campaign Management:
  • Plan, develop, and execute paid search strategies and campaigns across multiple platforms such as Google, Bing, Simpli.fi, LinkedIn, Meta, Instagram, Pinterest, YouTube, TikTok, etc.
  • Own the numbers and the results - manage campaign budgets on a daily basis and be responsible for CPA, conversion rate, volume, and ROAS.
  • Create and execute successful keyword management, creative testing, and bidding strategies to achieve customer acquisition goals.
  • Write compelling ad copy for paid media campaigns.
  • Create and implement campaign A/B test experiments to identify optimal campaign settings.
  • Provide campaign insights through keyword and competitor research, keyword testing, negative keyword management, script implementation.
  • Maintain alignment and optimization between keywords, page content, and ad copy.
  • Create ads and audiences based on funnel segmentation.
  • Utilize best practices to manage campaign strategies, structure, and reporting.
  • Provide thought leadership and competitive strategies to find market gaps for increased campaign success across multiple clients.
  • Utilize reporting tools (Google Analytics, Agency Analytics, Optmyzr) to develop insights and action items to achieve clients’ goals.
  • Conduct detailed SEM audits for campaign research.
  • Stay informed with PPC and paid social industry best practices, new trends and technologies, and platform updates.
• Technical Expertise:
  • Utilize scripts for Google Ads to enhance campaign performance.
  • Implement tracking and measurement plans, analyzing, and optimizing throughout the campaign lifecycle.
  • Manage the infrastructure elements of ads, including audiences, custom conversions, and catalogs.
• Data Analysis & Reporting:
  • Analyze performance data and KPIs, providing insights and recommendations.
  • Prepare and present regular reports on campaign performance.
  • Collaborate closely with the creative team to develop and test high-performing ads.

Qualifications:

• Experience:
  • Proven track record of growing and retaining paid media accounts. Whether your ad spend is $1,500 or $150,000 per client you are comfortable and able to deliver results.
  • Minimum of 4 years in direct paid search client management and strategy development.
  • 4 years of Search Engine Marketing experience in an agency setting.
  • Expert-level experience in Google Ads, Bing Ads, Google Tag Manager, Performance Max, and Google Analytics.
  • Hands-on experience with Google Shopping and Data Feeds.
  • 2 years of Facebook experience in an agency setting - other social media platforms a plus.
  • Working knowledge of YouTube full-funnel marketing and other paid channels such as TikTok, and Amazon.
  • 2 years of E-Commerce experience.
  • Shopify experience is a big plus.
• Skills & Attributes:
  • A relentless drive to get results. 
  • Top-notch communication skills.
  • Strong analytical and problem-solving skills.
  • Proficiency in data storytelling and reporting.
  • Ad copywriting skills.
  • Strong research capabilities.
  • Strong organizational skills and high attention to detail.
  • Driven, innovative, and proactive.
  • Passionate about marketing and emerging technologies.
  • Self-starter with a growth-oriented mindset.
  • High level of independence and efficiency.
  • Excellent communication and interpersonal skills with both internal and external stakeholders at all levels.
  • Excellent attention to detail, including adhering to brand guidelines in all marketing communications.
  • Ability to successfully work remotely.
• Requirements:
  • Proof of eligibility to work in the US as a W2 employee without sponsorship. 
  • Must be US-based.

What's In It For You:

• Competitive salary ranges between $75,000 - $95,000 per year, depending on experience.
• Uncapped PTO paid holidays.
• Flexible start times.
• Fully remote/work from home.
• 401K or Roth with company match.
• Medical, dental, vision, and life insurance plans are available.
• Eligible for profit-sharing program after 1 year of employment.

If you are passionate about digital marketing, thrive in a fast-paced environment, and have a knack for developing and implementing innovative strategies, we encourage you to apply!

How to Apply: Submit your resume for consideration. Show us what you’ve got! 

Who We Are: Geek Powered Studios is a small but scrappy internet marketing agency founded in 2009 in South Austin. We do comprehensive internet marketing including SEO, PPC, Facebook ads, website design, and E-commerce for both SMB and enterprise clients. We love what we do and we care about our clients. We fight tooth and nail to get results for each of them. As a team, we tackle major campaigns and ever-evolving challenges in the digital marketing industry.

As Geeks, we place a lot of importance on doing things the right way - not the easy way, and we have built a strong reputation as a leader in the internet marketing world. In fact, we are a 2014 Torch Award winner, an award given by the BBB of Central Texas to businesses that exemplify marketplace ethics. We are known particularly for working only with one client per industry, per region, and defeating clients of much larger agencies in the search rankings. Geek Powered Studios has been featured in a wide variety of publications including Mashable, American Express Open Forum, and Tech Cocktail. We’ve also been recognized as one of Austin’s 50 fastest-growing companies.

What It's Like to Work With Us: Our company culture is a super casual environment. We like to geek out over AI, Smash Brothers, Star Wars, hot sauce, and where to find the best tacos in town. We balance fun with hard work, and we celebrate success every chance we get. In 2022 we were recognized as an Austin Business Journal “Best Place to Work.”  Interested in the Geekiverse? Find out more at www.geekpoweredstudios.com.

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