Senior Lifecycle Marketing Specialist from INSPYR Solutions
New York, NY 10036
About the Job
Title: Senior Lifecycle Marketing Analyst
Industry: Entertainment
Duration: 12+ months
Location: New York, NY or Glendale, CA
Rate Range: $56 - $66 /hr
Work Requirements: US Citizen, GC Holders, or Authorized to Work in the U.S.
Qualified candidates please send Resume directly to Jenna HInkle at jhinkle@inspyrsolutions.com
Description:
.We are seeking an enthusiastic member to join the Lifecycle Marketing team. The team is results-driven, data-informed and thoughtful. Members of the team identify opportunities and build and optimize programs across the subscriber lifecycle. The ideal candidate for this position works well cross-functionally, has a strong analytical mind-set, is a thought leader for developing new, innovative, results-driven engagement and retention programs, and operates with integrity. In this role you will support the planning, execution and optimization of multi-channel engagement and retention marketing campaigns.
Basic Qualification:
Required Education:
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities
Industry: Entertainment
Duration: 12+ months
Location: New York, NY or Glendale, CA
Rate Range: $56 - $66 /hr
Work Requirements: US Citizen, GC Holders, or Authorized to Work in the U.S.
Qualified candidates please send Resume directly to Jenna HInkle at jhinkle@inspyrsolutions.com
Description:
.We are seeking an enthusiastic member to join the Lifecycle Marketing team. The team is results-driven, data-informed and thoughtful. Members of the team identify opportunities and build and optimize programs across the subscriber lifecycle. The ideal candidate for this position works well cross-functionally, has a strong analytical mind-set, is a thought leader for developing new, innovative, results-driven engagement and retention programs, and operates with integrity. In this role you will support the planning, execution and optimization of multi-channel engagement and retention marketing campaigns.
Basic Qualification:
- Develop and execute customer marketing programs across email, push, and in-product channels that align with business goals to engage and retain subscribers.
- Work cross-functionally with teams including creative, business development, legal, marketing operations, product, data and engineering to deliver personalized & impactful campaigns.
- Design and implement segmentation strategies, making decisions supported by data to ensure we're targeting the right users at the right time.
- Implement rigorous testing roadmap & strategy to continually optimize these programs, including identifying opportunities for A/B testing.
- Monitor existing campaigns and review results & data sets to discover new opportunities.
- Report on your campaign and testing efforts, assessing results against relevant KPIs/goal while sizing opportunities to scale winning strategies.
- Communicate learnings to management through presentations and written communications that effectively quantify results and return on effort.
- 3+ years of relevant growth, lifecycle, or subscription marketing experience with a track record for building customer-focused, multi-channel campaigns proven to increase retention and LTV.
- Solid experience designing event based journeys and multivariate tests across multiple media channels to assure interpretable and actionable results and overseeing complex executions
- Hands-on experience with owned channel marketing platforms like Braze, Salesforce Marketing Cloud, or Marketo.
- Familiarity with Looker, Tableau, or similar tools, with the ability to extract, manipulate, and generate meaningful trends and insights from raw data sources.
- Exceptional organizational skills and ability to manage accountability across multiple work streams, including project management and timeline management.
Required Education:
- Bachelors in Marketing, Data Analytics or related field
- Comprehensive medical benefits
- Competitive pay
- 401(k) retirement plan
- ...and much more!
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities
Salary
56 - 66 /hour