Senior Manager, Brand Strategy Analytics - AbbVie
Mettawa, IL
About the Job
We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio
For more information about AbbVie, please visit us at www.abbvie.com
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Job Description The Marketing Analytics and Business Insights (MABI) function supports AbbVie’s US organization
It comprises highly respected researchers, analysts, data scientists, and strategists committed to being best-in-class within the biopharmaceutical industry. We serve as strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas wherever they originate
We are intelligent, fun, quirky, and innovative – and we’d love for you to join us
Key Responsibilities: + Provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities
This includes tracking and analyzing physician, account, and competitive data at a national and sub-national level for the Brand Marketing team
+ Partner with Brand and Sales Leadership to align Marketing strategies and key priorities to marketing and sales force execution + Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments
+ Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication + Identify and recommend key business issues to be addressed by analytics; recommend appropriate technique and analytical approach to meet business objectives; integrate all available information specific to the issue
+ Conduct national and sub-national analysis and integrate findings with multiple stakeholders
+ Supervise external analytic suppliers to ensure timely and high-quality project execution
+ Demonstrate proficiency with secondary data sources and integrate therapeutic area knowledge into analytic interpretations and recommendations
+ Effectively communicate results of complex analytical models and influence action to improve brand performance
+ Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g
cost, risk, business impact) and key technical criteria (e.g
reliability, validity, and predictability) + Partner with internal colleagues to elevate the use of analytic modeling methods to further optimize Sales and Marketing execution
Qualifications Basic Requirements: + Bachelor’s Degree required + This position requires 4+ years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies
+ Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management
+ Demonstrates strong project management skills and ability to multi-task
+ Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness
+ Command of the following software programs (PowerPoint, Excel, Access)
Preferred Requirements: + Master’s Degree preferred – in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis + Previous Pharmaceutical experience
+ SQL/Dataiku
Key AbbVie Competencies: + Strong communication skills (both oral and written) and inter-personal skills
+ Strong planning and organization skills
Understanding of basic principles of brand management, including brand positioning and promotion channels
+ Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability
+ Demonstrates ability to effectively partner across multiple stakeholders (i.e
Sales Leadership, Brand Marketing, Sales Operations, Market Research and Analytics) Additional Information Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: + The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position
Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range
This range may be modified in the future. + We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. + This job is eligible to participate in our short-term incentive programs
+ This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable
The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law
#LI-Hybrid AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion
It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
