Senior Manager, Content Marketing and Social Media - FrontApp
San Francisco, CA
About the Job
Front is the modern customer service platform that helps companies delight their customers, engage their teams, and build stronger businesses
We’ve reimagined the help desk for real-time team collaboration across every customer communication channel, then powered it up with AI and automation to resolve issues and help teams work faster
Customers get exceptional service whether they’re looking for a simple, instant answer, or personalized help on their most complex issues — and you get the analytics and insights your business needs to optimize your customer experience
Over 8,500 businesses of all shapes and sizes, from ClickUp to Branch Insurance, Echo Global Logistics to Reed & Mackay rely on Front to deliver game-changing service that wins and retains customers for life.Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty
Front has received numerous Great Place to Work accolades, including Y Combinator's list of Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area, Inc
Magazine's 2022 Best Workplaces list, Forbes Best Startup Employers 2022 List, and Best workplaces for Millennials 2022 list.About the roleWe’re looking for a content and social media marketing leader to sharpen our editorial programs and shape the next iteration of Front’s story
Our customers are able to deliver unparalleled service with Front, and we see opinionated, best-in-class content as a breakthrough opportunity for building awareness of the Front brand and consideration for our product
The ideal candidate is a big-picture content strategist—someone who can artfully unify our messaging, channels and goals (SEO, lead gen, audience growth, etc) into a single editorial calendar—but also obsesses over voice, tone, style, and quality
And you’ll be inheriting a sharp, tenured team of content marketers, along with a hot-off-the-press brand system, to bring your editorial vision to life. Reporting to the Director of Corporate Marketing, you’ll collaborate closely with our communications, creative, PMM, and growth teams to tell compelling stories that capture the attention and trust of customer service leaders, educate practitioners and, where appropriate, showcase the power of Front
If that sounds like an opportunity that you’re tailor-made to tackle, we’d love to hear from you!What will you be doing? Amplify our corporate and product narrative through memorable, breakthrough editorial content
You’ll craft a strategy that drives brand awareness, consideration, and conversion, while raising the bar for quality.Develop an ambitious thought leadership program (in partnership with our communications team) that amplifies our internal expertise and opinions and utilizes original research to position Front as a leading voice in the customer support space.Player and coach: You’ll mentor and manage a skilled team of content marketers, while also rolling up your sleeves to produce high-quality editorial content.Scale content production: Identify and onboard freelance and/or agency talent that augments our in-house content expertise and supports cross-functional partners who leverage content to meet their goals.Test and learn: Invest in new formats and identify new channels that grow and captivate our target audience, including multimedia, interactive web content, video, serialized content, guest contributors, events, and more.Grow our social media presence and deepen community engagement through the publication of experimental and evergreen, social-first content.Set, monitor, and report on benchmarks that demonstrate the impact of our content programs, and refine them accordingly.What skills will you need?Experience with and a passion for managing and developing top editorial talent, ideally in a high-growth company or startupA reader/customer-first mindset — you’re deeply empathetic, dig to the root of your audience’s challenges, and ensure every piece of content provides them with tangible value in exchange for their timeA deep understanding of content, editorial, and social media best practices and trends, coupled with appetite for testing new approachesProven experience promoting and distributing content at scale — you identify where your target audience invests its time and meet them where they areData-driven rigor and a desire to demonstrate the impact of content marketing programs and investmentsA collaborative and no-ego approach to leadershipAn organized, structured approach to project management
You can steer successful outcomes while empathetically driving alignment with cross-functional partnersSharp writing and editing skillsA plus: experience in the customer service and/or customer communications software spaceA significant plus: experience driving the creation of and building an audience for multi-channel audio and/or video contentFront provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability
By applying, you acknowledge and agree that you have read and understand the California Recruiting Privacy Notice & EU Privacy NoticeCompensation Range: $173.4K - $219.5KLocationSan Francisco, CATypeFull timeDepartmentMarketingCompensationEstimated Base Salary $173.4K – $219.5KIndividual compensation packages are based on factors unique to each candidate, including job-related skills, experience, qualifications, work location, training, and market conditions
At Front, we take a market-based approach to pay
In addition to cash compensation (base salary, which may include commissions or overtime pay where applicable), Fronteers are eligible to receive equity in the company
This resource will provide additional information on our location zone designations
If you have questions, please contact a member of our recruiting team for additional information.
We’ve reimagined the help desk for real-time team collaboration across every customer communication channel, then powered it up with AI and automation to resolve issues and help teams work faster
Customers get exceptional service whether they’re looking for a simple, instant answer, or personalized help on their most complex issues — and you get the analytics and insights your business needs to optimize your customer experience
Over 8,500 businesses of all shapes and sizes, from ClickUp to Branch Insurance, Echo Global Logistics to Reed & Mackay rely on Front to deliver game-changing service that wins and retains customers for life.Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty
Front has received numerous Great Place to Work accolades, including Y Combinator's list of Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area, Inc
Magazine's 2022 Best Workplaces list, Forbes Best Startup Employers 2022 List, and Best workplaces for Millennials 2022 list.About the roleWe’re looking for a content and social media marketing leader to sharpen our editorial programs and shape the next iteration of Front’s story
Our customers are able to deliver unparalleled service with Front, and we see opinionated, best-in-class content as a breakthrough opportunity for building awareness of the Front brand and consideration for our product
The ideal candidate is a big-picture content strategist—someone who can artfully unify our messaging, channels and goals (SEO, lead gen, audience growth, etc) into a single editorial calendar—but also obsesses over voice, tone, style, and quality
And you’ll be inheriting a sharp, tenured team of content marketers, along with a hot-off-the-press brand system, to bring your editorial vision to life. Reporting to the Director of Corporate Marketing, you’ll collaborate closely with our communications, creative, PMM, and growth teams to tell compelling stories that capture the attention and trust of customer service leaders, educate practitioners and, where appropriate, showcase the power of Front
If that sounds like an opportunity that you’re tailor-made to tackle, we’d love to hear from you!What will you be doing? Amplify our corporate and product narrative through memorable, breakthrough editorial content
You’ll craft a strategy that drives brand awareness, consideration, and conversion, while raising the bar for quality.Develop an ambitious thought leadership program (in partnership with our communications team) that amplifies our internal expertise and opinions and utilizes original research to position Front as a leading voice in the customer support space.Player and coach: You’ll mentor and manage a skilled team of content marketers, while also rolling up your sleeves to produce high-quality editorial content.Scale content production: Identify and onboard freelance and/or agency talent that augments our in-house content expertise and supports cross-functional partners who leverage content to meet their goals.Test and learn: Invest in new formats and identify new channels that grow and captivate our target audience, including multimedia, interactive web content, video, serialized content, guest contributors, events, and more.Grow our social media presence and deepen community engagement through the publication of experimental and evergreen, social-first content.Set, monitor, and report on benchmarks that demonstrate the impact of our content programs, and refine them accordingly.What skills will you need?Experience with and a passion for managing and developing top editorial talent, ideally in a high-growth company or startupA reader/customer-first mindset — you’re deeply empathetic, dig to the root of your audience’s challenges, and ensure every piece of content provides them with tangible value in exchange for their timeA deep understanding of content, editorial, and social media best practices and trends, coupled with appetite for testing new approachesProven experience promoting and distributing content at scale — you identify where your target audience invests its time and meet them where they areData-driven rigor and a desire to demonstrate the impact of content marketing programs and investmentsA collaborative and no-ego approach to leadershipAn organized, structured approach to project management
You can steer successful outcomes while empathetically driving alignment with cross-functional partnersSharp writing and editing skillsA plus: experience in the customer service and/or customer communications software spaceA significant plus: experience driving the creation of and building an audience for multi-channel audio and/or video contentFront provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability
By applying, you acknowledge and agree that you have read and understand the California Recruiting Privacy Notice & EU Privacy NoticeCompensation Range: $173.4K - $219.5KLocationSan Francisco, CATypeFull timeDepartmentMarketingCompensationEstimated Base Salary $173.4K – $219.5KIndividual compensation packages are based on factors unique to each candidate, including job-related skills, experience, qualifications, work location, training, and market conditions
At Front, we take a market-based approach to pay
In addition to cash compensation (base salary, which may include commissions or overtime pay where applicable), Fronteers are eligible to receive equity in the company
This resource will provide additional information on our location zone designations
If you have questions, please contact a member of our recruiting team for additional information.
Source : FrontApp