Senior Manager Digital and Website, US (Remote) - Linnworks

Senior Manager Digital and Website, US (Remote)

Linnworks seeks a highly motivated and talented Senior Manager to join our growing marketing team. The person in this role will be responsible for all aspects of our digital presence, the centerpiece of which is our website.

Reporting to the VP, Growth Marketing, you will provide leadership and strategic guidance in planning, optimizing, and directing the design, functionality, and overall effectiveness of our global web presence. As a marketing leader, you will manage a team focused on paid and organic drivers to position the company and its products, across the digital ecosystem; driving awareness, increasing demand, and improving conversions. 

The ideal candidate will have experience overseeing end-to-end website development, addressing strategy, design, architecture, systems integration, and digital best practices. This includes a strong understanding of chat, search engine optimization, paid traffic drivers, and analytics. This role requires excellent skills, flexibility, attention to detail, organization, and the ability to prioritize in a fast-paced and dynamic environment. 

This position is open to candidates living in the US in either the Eastern or Central time zone who can work for a US employer without sponsorship.

In this role you will:

• Lead, drive and implement a comprehensive web strategy for our website and associated digital channels (SEO, Chat). Work cross-functionally across marketing and other stakeholders to optimize the overall website experience.
• Have a working knowledge of best practices around commercial ecommerce sites in an effort to pre qualify and present inbound opportunities that are ready close with a light sales touch.
• Oversee the integration of third-party tools, APIs, and platforms to enhance website functionality and user experience.
• Develop, test, scale and manage web and online strategies to drive qualified traffic, engagement, and activity throughout the prospect/customer funnel.
• Identify opportunities for website improvement based on user feedback and performance metrics.
• Manage our SEO strategy with SEO resources and the content team.
• Respond to and troubleshoot website issues.
• Manage website content, features and functionality including optimizing current site, adding and editing content.
• Work with WordPress developers as needed to prioritize projects & initiatives to align with the business goals.
• Improve onsite conversions and identify, build and execute on A/B and multivariate tests. Analyze and evaluate A/B tests, report on results, and recommend next steps.
• Build out website personalization, custom website experiences and user journeys via personalization tool/technology, ABM tools and chat. 
• Develop a holistic view of the online/digital customer journey, and apply data and insights to inform the development of a website experience that engages and converts.
• Provide digital analytic reports that contribute meaningful analysis and actionable insights.
• Stay up to date with industry best practices and monitor competitor websites. Embrace technological advancements and anticipate industry trends.

What you'll need:

• 7+ years of experience with website development and optimization with direct ownership of a website(s) 
• 5+ years of experience with SEO, paid and other website traffic drivers
• Expert knowledge of WordPress
• Experience with ecommerce and ecommerce websites
• Experience with building out a best in class website with dynamic and interactive content, personalization and willingness to adapt new strategies including AI, intent data signals and custom user playbooks
• Outstanding analytical abilities with experience in Google Analytics Suite including GA4 and Google Tag Manager
• Has some knowledge of HTML, CSS, JavaScript, and backend revisions/improvements
• Project management skills and an understanding of how to manage the priorities of multiple stakeholders
• Proficiency with SEO tools (e.g. Google Search Console, SEMRush, Screaming Frog) and A/B testing solutions as well as site testing technologies (Crazy Egg, VWO, Optimizely, Google Optimize, Hotjar)
• Has writing skills to update and optimize content a plus
• Experience in both US and UK markets a plus!

THE GOOD STUFF

We embrace diversity and inclusion and encourage our amazing team members to bring their authentic, fun selves to work every day. We offer a culture of innovation, mutual respect, support, and transparency. The competitive and comprehensive benefits our team members enjoy are designed to ensure you and your family members are healthy.

• 401(k) Plan with employer match
• Generous medical, dental and vision plans
• Flexible spending, dependent care, and health savings accounts
• Short Term and Long Term Disability
• Life Insurance and AD&D Insurance
• Health and Wellness Initiatives
• Workplace Flexibility
• 20 days Paid time off
• 10 Company Holidays
• 14 Sick Days
• 2 Volunteer Days
• Employee Referral Program

Who we are:

As the global leader in the eCommerce automation sector, Linnworks has one mission: Giving our clients back their time to grow and lead their brands. Companies wanting to sell their products via marketplaces like Amazon, eBay, Facebook, etc need a platform to automate and monitor retail, inventory and shipping processes and performance. We have teams across North America and Europe, and we are backed by Marlin Equity Partners, a leading growth equity firm headquartered out of California. 

Linnworks not only has the market-leading product for e-commerce automation but also attracts the best people in the industry. Highly skilled, passionate, and collaborative with a winning and customer-centric attitude - we pride ourselves on our people.  

Life at Linnworks:

Linnworks is proud to be an Equal Opportunity Employer (EoE). We believe that diversity of experience, perspectives, and background leads to a better environment for our employees, and better service for our customers. The training and development of our employees is something we value deeply. We are committed to continuous investment into their personal growth, providing clear paths for career progression, and equipping them with the tools and training required to become experts in their profession.

Linnworks is proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.