Senior Manager, Engagement Marketing - AVMA
Schaumburg, IL 60173
About the Job
The American Veterinary Medical Association (AVMA), the national nonprofit association established in 1863 representing 106,000 veterinarians working in private and corporate practice, government, industry, academia, and uniformed services, is seeking a Senior Manager, Engagement Marketing to join our Marketing and Communications team, located at our Headquarters office in Schaumburg, Illinois – a northwest suburb of Chicago. The AVMA’s mission is to lead the profession by advocating for its members and advancing the science and practice of veterinary medicine to improve animal and human health.
Reporting to the Director of Marketing with 2 direct reports, the Senior Manager, Engagement Marketing will be responsible for leading campaigns that generate member engagement, increase member satisfaction, and generate revenue. They will manage campaigns to increase engagement throughout a member’s AVMA journey, from new member acquisition and early career through experienced member with long membership tenure. Collaborates with AVMA family members, including the AVMA Trust, American Veterinary Medical Foundation (AVMF) and AVMA PAC to support engagement in those activities. This highly visible and critical role involves a blend of tactical and strategic activities. They will identify innovative ways to communicate benefits and value to targeted audiences, helping the AVMA grow its brand and increase member engagement; and will utilize all channels in the marketing mix to meet marketing program goals. Up to 10% travel.
To be successful in this role you must be highly collaborative and passionate about AVMA’s mission. Additional qualifications include:
The AVMA offers a hybrid work environment, excellent employee benefits including generous health insurance, retirement plan, paid time-off (e.g., vacation, sick, paid parental leave) and a supportive work/life balance. Deadline for application is 11/9/24. Submit cover letter, resume, and salary requirements to apply@avma.org.
About the AVMA:
Located in Schaumburg, Illinois, with an office in Washington, D.C., the AVMA is structured to work for its members, and acts as a collective voice for its membership and for the profession. The AVMA provides many benefits to its members, including information resources, state and federal advocacy, opportunities to address issues affecting policies that govern the profession and practice of veterinary medicine, continuing education opportunities, quality publications, and discounts on personal and professional products, programs and services. The work of the AVMA is carried out by a dedicated staff of over 170. The organization is governed by an 18-member Board of Directors and has a $50M annual operating budget. Visit www.avma.org/AVMAcareers!
Reporting to the Director of Marketing with 2 direct reports, the Senior Manager, Engagement Marketing will be responsible for leading campaigns that generate member engagement, increase member satisfaction, and generate revenue. They will manage campaigns to increase engagement throughout a member’s AVMA journey, from new member acquisition and early career through experienced member with long membership tenure. Collaborates with AVMA family members, including the AVMA Trust, American Veterinary Medical Foundation (AVMF) and AVMA PAC to support engagement in those activities. This highly visible and critical role involves a blend of tactical and strategic activities. They will identify innovative ways to communicate benefits and value to targeted audiences, helping the AVMA grow its brand and increase member engagement; and will utilize all channels in the marketing mix to meet marketing program goals. Up to 10% travel.
To be successful in this role you must be highly collaborative and passionate about AVMA’s mission. Additional qualifications include:
- BS/BA degree in marketing, communications, advertising, or a related field is required.
- Minimum of 6 years of professional marketing experience; association and/or healthcare experience a plus.
- Demonstrated email marketing skills and experience.
- Skilled at effectively managing multiple projects in a creative, cross-functional team environment.
- Results driven.
- Must have multi-channel marketing experience.
- Excellent interpersonal skills with the ability to build consensus.
- Strong writing skills, with the ability to simplify complex messages for a variety of audiences
- Proficient at Microsoft office suite.
- Familiarity with basecamp preferred.
- Must exhibit AVMA’s commitment to Diversity, Equity and Inclusion in execution of duties.
The AVMA offers a hybrid work environment, excellent employee benefits including generous health insurance, retirement plan, paid time-off (e.g., vacation, sick, paid parental leave) and a supportive work/life balance. Deadline for application is 11/9/24. Submit cover letter, resume, and salary requirements to apply@avma.org.
About the AVMA:
Located in Schaumburg, Illinois, with an office in Washington, D.C., the AVMA is structured to work for its members, and acts as a collective voice for its membership and for the profession. The AVMA provides many benefits to its members, including information resources, state and federal advocacy, opportunities to address issues affecting policies that govern the profession and practice of veterinary medicine, continuing education opportunities, quality publications, and discounts on personal and professional products, programs and services. The work of the AVMA is carried out by a dedicated staff of over 170. The organization is governed by an 18-member Board of Directors and has a $50M annual operating budget. Visit www.avma.org/AVMAcareers!
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