Senior Manager, Multi Channel Marketing (MCM) & Digital Analytics - Martian Wall Private limited
Danbury, CT
About the Job
Senior Manager, Multi Channel Marketing (MCM) & Digital Analytics
Location: Danbury, Connecticut, United States
JOB ID:3274235
$150k to $160K year
Candidate Details
7+ to 10 years experience
Seniority Level - Mid-Senior
Management Experience Required - No
Minimum Education - Bachelor's Degree
Willingness to Travel - Never
Bounty Description
Industry: Pharmaceutical / Biotech
Job Category: Miscellaneous - Management Consulting
We are looking for Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.
Key Requirements
- 5-10 years of experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma / Life sciences
- Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,
- Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channels
- Experience in customer journey, channel and content affinity models, customer insights
- Hand on experience in R, Python, SQL, Data Bricks
- Experience in web analytics, adobe analytics, social media analytics
- NLP, Text Analytics, Text Mining .
Qualifications
· Bachelors in Pharmacy / technology
· MBA
· MS/MTech/Mpharma
Skills and Certifications [note: bold skills and certification are required]
MCM Multi channel
Digital Analytics
Pharma datasets
MCM Multi channel
Digital Analytics
Pharma datasets
Compensation
Base Salary - USD $150,000 to $160,000
*** Never repost ***
Full-time
Benefits - Full
Relocation Assistance Available - Yes
Commission Compensation - No
Bonus Eligible - No
Overtime Eligible - No
Interview Travel Reimbursed - No
Source : Martian Wall Private limited