Senior Manager of Brand & Content - Little Otter

Role: Senior Manager of Brand & Content

As the Senior Manager of Brand & Content, you'll report directly to our Vice President of Marketing & Growth and will be responsible for developing and executing brand activations and campaigns as well as developing and executing our content strategy across digital and print platforms that enhance brand awareness, engage target audiences, and drive business growth. This role will work cross-functionally with our commercial, operations, product, and clinical teams.

Key Responsibilities:

1. Brand Strategy:

• • Develop and implement comprehensive brand strategies to elevate the brand's market presence and reputation for both B2C and B2B.
  • Maintain brand guidelines to ensure consistency across all marketing materials and channels.
  • In alignment with VP of Marketing & Growth & CCO, develop and implement a strategic plan for digital & in-person events that supports business goals and marketing objectives - pre/during/post activation

      2. Content Development & Creative Management:

• • Develop and implement a content strategy that aligns with business goals and drives customer engagement across B2C & B2B in collaboration with the VP of Marketing and Growth.
  • Manage the creation of compelling content, including articles, videos, social media content, whitepapers, and more. 
  • Write, edit, produce, and deliver copy for content, collateral, ads, social media, etc.
  • Develop content calendars and ensure timely delivery of content that aligns with marketing campaigns and business objectives.
  • Plan, organize, and execute webinar/digital conversation series for Little Otter
  • Manage and contribute to the company blog/community, fostering a space for discussion and support.
  • Manage design support - brief development, project management content requests, adhoc creative edits as needed.
  • Collaborate with internal teams and external partners to produce high-quality content that resonates with target audiences.
  • Manage website content, including content/resources, text, images, videos, and other multimedia elements, ensuring content is optimized for search engines (SEO) and aligns with the brand's voice and messaging.
  • Stay up-to-date with industry trends and best practices to continuously improve content strategies.

      3. Campaign Management:

• • Plan and execute integrated marketing campaigns that leverage content to drive brand awareness and engagement.
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Coordinate with the marketing team to ensure content is effectively distributed across all channels.

       4. Social Media Management:

• • Develop and execute social media strategies to increase brand visibility and engagement.
  • Manage social media accounts, including content planning, posting, and community management.
  • Track and analyze social media performance, providing regular reports and recommendations.

       5. Measurement and Reporting:

• • Establish KPIs and metrics to measure the effectiveness of brand and content initiatives.
  • Prepare regular reports on content performance, brand metrics, and campaign results.
  • Use data-driven insights to inform and refine brand and content strategies.

Qualifications:

• • Bachelor's degree in Marketing, Communications, or a equivalent on job experience
  • 5+ years of experience in brand management, content marketing, social media marketing, or a related role.
  • Experience across both B2C & B2B audiences and in the digital health, behavioral healthcare, and/or consumer services space
  • Proven track record of developing and executing successful brand and content strategies.
  • Strong writing, editing, and storytelling skills.
  • Proficient in content management systems, design tools, marketing automation tools, and analytics platforms.
  • Excellent project management skills with the ability to manage multiple projects simultaneously.
  • Exceptional communication and interpersonal skills.
  • Creative thinker with a passion for branding and content creation.

Total Rewards:

• • 100% remote work in the US
  • Premium healthcare insurance 
  • A Flexible Time Off Policy (take what you need)
  • 12 Company Holidays and a company close-down for the last week of December
  • Computer and technology you need to WFH
  • Life insurance, Long term, short term disability insurance
  • New Parent leave
  • A supportive and inclusive environment