Senior Manager, Partnerships & Premium Sales | First Horizon Coliseum, Greensboro, NC - Oak View Group

Oak View Group:

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary:

Responsible for generating revenue by engaging local and regional companies to generate partnership and premium seating revenue through all business lines, including intellectual property rights, experiential, media, branding, signage, hospitality, events and promotions. This position will serve under the department head and be responsible in part for facilitating services for all corporate partnerships and premium seat clients for both First Horizon Coliseum and the hockey team. Compensation will consist of base salary plus an annual performance-based bonus. This position will be responsible for achieving measurable financial results.

 

This role will pay a yearly salary of $65,000-75,000 + commissions

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays)

 

This position will remain open until Dec 31, 2024.

About the Venue:

FIRST HORIZON COLISEUM

 

First Horizon Coliseum in Greensboro, NC is set to be host to a new professional hockey team in partnership with team ownership from Zawyer Sports and Entertainment. The team is preparing to begin play in the 2025–26 ECHL season with home games at First Horizon Coliseum.

As a member of our sales team, and located at First Horizon Coliseum in Greensboro, NC, the Senior Manager, Partnership &Premium Sales will be responsible for generating revenue from local, regional, and national companies through the sale of integrated sponsorship, premium seating, and hospitality packages throughout the venue. The Oak View Group and the Complex/team ownership are looking for hard-working individuals with a passion for live entertainment and a track record of success.

 

The Greensboro Complex is made up of nine venues, the largest being the renowned 22,000-seat First Horizon Coliseum, which has a storied history of hosting prestigious ACC and NCAA basketball championships, and a concert history featuring legendary artists like Paul McCartney, Garth Brooks, and Phish, as well as today’s biggest artists like Drake, Bad Bunny, and Taylor Swift.

Responsibilities:

 

· Responsible for establishing new business relationships to achieve annual revenue goals for both First Horizon Coliseum and the hockey team.

· Conduct cold calls as a way of securing appointments to sell to new prospects among local and national companies.

· Analyze specific marketing needs of prospects based on partner objectives, market strategies, category potential, activation potential and financials.

· Support and work closely with regional management and on-site local management.

· Effectively present proposals in front of individuals and large groups.

· Leverage your passion and empathy to develop a long-term business partnership between your client and the venues.

· Communicate well across all areas of the company including legal, accounting, marketing, community relations and ticket operations.

· Work closely with First Horizon Coliseum’s Box Office, Event Services, Marketing, Catering as well as the Front Office team for the hockey team to ensure that current clients receive superior service and fulfillment of each contract.

· Develops sales action plans to ensure hitting budget goals, including new cash partnerships and single event rental of premium spaces

· Assist in the creation of Premium Packages as it relates to special events, and concerts

· Prospect, sell, cultivate, and maintain the corporate sponsorships for the venues in both new and renewal business.

· Assist to facilitate the execution of all aspects of corporate partnership fulfillment with department staff.

· Responsible for reporting and tracking partnership and premium seating inventory

· Create annual recaps for corporate partners, when applicable.

· Participate with department staff in Servicing corporate sponsorships through various means including direct contact, newsletters, corporate partner gatherings, etc.

· Must be a skilled negotiator with the ability to effectively represent the standards and philosophy of the department.

· Create and present integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client’s objectives

· Work and attend events, promotions, and OVG/hockey Corporate Sales events.

· Manage multiple projects simultaneously in a fast-paced environment.

· Ability to work nights, weekends, events and holidays as required.

Qualifications:

 

· Bachelor degree or the equivalent training & experience.

· 5+ years of sales experience with emphasis in major league team sports, larger market media (TV, radio) and/or sponsorship sales.

· Proven track record of developing and managing strategic corporate partnerships; Strong prospecting, analytical, presentation and communication skills.

· Proven success in establishing and meeting challenging sales objectives in a high profile, competitive marketplace.

· Comfortable managing tight deadlines and meeting aggressive sales goals and expectations.

· Strong professional relationship skills; Ability to establish and maintain long-term strategic relationship with corporate clients, direct reports and co-workers.

· Must be a skilled negotiator with the ability to effectively represent the standards and philosophy of the department.

· Strong time management and organizational skills.

· Experience with Salesforce/KORE (CRM) is preferred

· Able to work non-traditional hours, in non-traditional settings.

· Must be highly self-motivated and adept at working both independently and as part of a team.

· Manage multiple projects simultaneously in a fast-paced environment.

· Ability to work nights, weekends, events and holidays as needed.

Strengthened by our Differences. United to Make a Difference:

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer:

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.