Senior Manager Product Marketing at Verizon
Annapolis Junction, MD 20701
About the Job
When you join VerizonYou want more out of a career
A place to share your ideas freely — even if they’re daring or different
Where the true you can learn, grow, and thrive
At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy
We do what we love — driving innovation, creativity, and impact in the world
Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins
In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always
Want in? Join the V Team Life.What you’ll be doing...You'll develop the marketing strategy, design, and execution plan to expand a subset of Verizon Business Group's Advanced Communication solutions for Verizon Business Group’s Global Enterprise, Public Sector, Business Markets, and Indirect channels
You will leverage market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products. You will also serve as the product and portfolio CMO working with the product management organization in the development of the product/portfolio business case, product success key performance indicators (KPIs) and objectives and key results (OKRs) You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product / portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy.What we’re looking for...You are highly collaborative, innovative, a strategic thinker, with an execution focus that understands what motivates sellers, how to appropriately 'pitch' value to sellers and to prospective customers, how to establish and grow new B2B solutions.You’ll need to have:Bachelor’s degree or four or more years of work experience.Six or more years of relevant work experience.Development of B2B marketing programs.Sales Enablement creation and execution experience.Marketing and value proposition creation.Market Research Analysis experience.Ability to analyze and drive insights from data to make informed decisions and recommendations.Even better if you have one or more of the following:A Master’s degree.Strategic consulting with a business development and marketing focus.Ability to work closely with multiple cross-functional organizations.Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.Unified Communications and/or Contact Center technology knowledge and working experience.If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours40Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status
At Verizon, we know that diversity makes us stronger
We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging
We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best
Check out our diversity and inclusion page to learn more.Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon
From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package
For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C
work location, the compensation range for this position is between $120,000.00 and $243,000.00 annually based on a full-time schedule
The salary will vary depending on your location and confirmed job-related skills and experience
This is an incentive based position with the potential to earn more
For part time roles, your compensation will be adjusted to reflect your hours.SummaryLocation: Basking Ridge, New Jersey; Irving, Texas; Ashburn, Virginia; Irvine, California; Lone Tree, Colorado; Cary, North Carolina; New York, New York; Annapolis Junction, Maryland; Rolling Meadows, Illinois; Alpharetta, Georgia; Boston, Massachusetts; Temple Terrace, FloridaType: Full time
A place to share your ideas freely — even if they’re daring or different
Where the true you can learn, grow, and thrive
At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy
We do what we love — driving innovation, creativity, and impact in the world
Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins
In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always
Want in? Join the V Team Life.What you’ll be doing...You'll develop the marketing strategy, design, and execution plan to expand a subset of Verizon Business Group's Advanced Communication solutions for Verizon Business Group’s Global Enterprise, Public Sector, Business Markets, and Indirect channels
You will leverage market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products. You will also serve as the product and portfolio CMO working with the product management organization in the development of the product/portfolio business case, product success key performance indicators (KPIs) and objectives and key results (OKRs) You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product / portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy.What we’re looking for...You are highly collaborative, innovative, a strategic thinker, with an execution focus that understands what motivates sellers, how to appropriately 'pitch' value to sellers and to prospective customers, how to establish and grow new B2B solutions.You’ll need to have:Bachelor’s degree or four or more years of work experience.Six or more years of relevant work experience.Development of B2B marketing programs.Sales Enablement creation and execution experience.Marketing and value proposition creation.Market Research Analysis experience.Ability to analyze and drive insights from data to make informed decisions and recommendations.Even better if you have one or more of the following:A Master’s degree.Strategic consulting with a business development and marketing focus.Ability to work closely with multiple cross-functional organizations.Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.Unified Communications and/or Contact Center technology knowledge and working experience.If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours40Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status
At Verizon, we know that diversity makes us stronger
We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging
We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best
Check out our diversity and inclusion page to learn more.Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon
From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package
For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C
work location, the compensation range for this position is between $120,000.00 and $243,000.00 annually based on a full-time schedule
The salary will vary depending on your location and confirmed job-related skills and experience
This is an incentive based position with the potential to earn more
For part time roles, your compensation will be adjusted to reflect your hours.SummaryLocation: Basking Ridge, New Jersey; Irving, Texas; Ashburn, Virginia; Irvine, California; Lone Tree, Colorado; Cary, North Carolina; New York, New York; Annapolis Junction, Maryland; Rolling Meadows, Illinois; Alpharetta, Georgia; Boston, Massachusetts; Temple Terrace, FloridaType: Full time
