Senior Manager, Public Relations - Spanx

Overview

SPANX isn’t your average company. We revolutionized an industry by challenging the status quo and putting the customer first. You might know the story: our founder, Sara Blakely, who needed the right thing as a base layer to feel 100% in white pants, so she cut the legs off a pair of tights and Spanx was born. The spark of that origin is the fuel for our future. We grew up in shapewear. But we’ve graduated. For 25 years (yep, we're old enough to rent a car now), we've been experimenting, innovating, and occasionally banging our heads against the drawing board. And we will never stop obsessing about what women who are out there doing their thing deserve. Because we are those women. And we’re honored to create on behalf of us all.

We make elevated essentials with confidence built in. Essentials for layering underneath or wearing out loud, for “just-between-us” and “where'd you get that?” For everything you've got planned (and don't). Because what you put on can change how you show up. And if its' not working for you, it's got no place in your closet. Or on your body. Creating items that’ll make you feel great is a matter of the heart—and the lab. In every Spanx product is technology we design and build to highlight, complement, and form your look, just the way you like it. SPANX design and technology help make sure what you see in the mirror reflects that feeling of feeling your best (you know the feeling?). We are a high-growth, innovative and ambitious company and we are embarking on an exciting trajectory of both digital and international expansion. 

About the role

The Senior Public Relations Manager will support the Senior Director of PR, Social and Influencer by developing and managing key print and online media relationships that align with Spanx’s vision and business objectives. This role focuses on enhancing brand and product awareness among target customers through national and regional media. Key responsibilities include promoting Spanx’s image and products to ensure maximum editorial coverage, developing tailored messaging for the North American market, and implementing innovative VIP and editorial marketing initiatives while staying ahead of industry trends. Additionally, the manager will contribute to comprehensive PR strategies that support major marketing moments, manage PR budgets effectively, and mentor junior team members to foster professional growth. The ideal candidate will demonstrate a proactive attitude, exceptional time management skills, and a passion for delivering outstanding results in a fast-paced environment.

This role is based in our New York headquarters, requires weekly in-office work Tuesday-Thursday, and reports to the Senior Director, PR, Social and Influencer.

You’ll love it because you will…

• Cultivate and maintain strong relationships with media contacts, including fashion editors and journalists
• Support the development of global communications strategies aligned to greater brand goals and business objectives
• Create compelling press releases, pitches, and media kits to secure coverage in top-tier fashion publications
• Monitor and manage reporting of media coverage and industry trends to identify opportunities and address potential issues proactively
• Manage all media inquiries, inclusive of media and VIP product requests, sample trafficking, and pitching
• Develop and execute the press pitching calendar and strategize ways our team will support launches and marketing moments alongside the senior director ensuring each large product launch or brand moment is represented in press
• Collaborate and work cross-functionally with digital, social, and merch teams to ensure communication alignment and message consistency
• Collaborate with internal and external teams to plan and execute brand, media, and influencer events effectively to generate excitement around brand initiatives
• Manage press events and collection previews, including handling press attendance, correspondence, and invitations
• Aid in managing relationships with all PR agencies, talent agents, management teams, celebrity stylists, and paid editorial contacts - this is inclusive of communicating with UK office to ensure both strategies are aligned
• Innovate VIP and editorial marketing initiatives by staying abreast of industry trends and emerging celebrities
• Manage all media/VIP product seeding and mailers while managing mailer budget
• Stay updated on emerging technologies and platforms in PR and digital media to amplify brand reach and engagement
• Manage PR budgets and resources effectively, ensuring optimal allocation of funds for maximum impact
• Mentor and provide guidance to junior PR team members, fostering their professional development and growth within the organization

We require…

• 7+ years of relevant public relations and celebrity relations experience
• PR experience with specific skills in fashion with a base of media industry connections
• A deep understanding of media landscape including traditional PR, Social Media, & Influencers
• Excellent writing and presentation skills along with strong business and financial acumen
• Self-starter who can collaborate, influence, and work with a wide range of stakeholders
• Proven relationships within media & editorial
• Ability to think creatively, strategically, and technically
• Crisis communication experience and ability to operate calmly in high-pressure and/or short-deadline situations is a plus
• Leadership experience with the ability to mentor and lead direct reports
• Highly motivated and a can-do attitude – while thriving on the demands of a busy work environment with enthusiasm, high energy, and a determination to deliver top-tier results
• Time management – punctual and reliable, detail-oriented, with the ability to multi-task and manage others to perform multiple duties to the required deadlines
• Relationship Building - establishes positive relationships internally and externally, interacts with individuals at all levels, and cultivates impactful networks
• Adaptability - adapts well to ambiguity, change, and different cultures; finds positive opportunities in these circumstances
• Strategic Thinking - thinks broadly and considers important issues that impact success today and in the future; develops strategies to achieve critical outcomes; proactively seeks opportunities to introduce change
• Creativity & Innovation - embraces new ideas; seeks out diverse perspectives; reassesses, experiments, and brainstorms to generate ideas and insights; thinks in new and different ways to create innovative approaches and solutions
• Ability to understand written information; writes clearly, succinctly, and correctly, avoiding jargon and complexity; structures written information to meet the audience’s needs and stimulate interest
   

Spanx is proud of our continued Progressive People Practices…

• Company Healthcare Plan: $0.00 out of pocket (Employee only benefit)
  Fertility testing and treatment are included in Spanx’s medical plans, even without the diagnosis of infertility. 
• Parental Leave Policy: Primary caregiver receives 16 weeks AND will have the option to work a half-time schedule (20 hours per week) for up to four additional weeks with full-time (40 hours per week) pay.
• Mental Health Days:10 days
• 401K: Matched up to 4% with immediate vesting.
• PTO & Company Holidays: PLUS two full weeks of companywide closures (one in the Spring; one between Christmas and NYE)
• Flex Friday: Year-round half-day Fridays!

All your information will be kept confidential according to EEO guidelines.