Senior Manager, Workforce Management Strategy - TravelCenters of America

For more than 50 years, millions of professional truck drivers and motorists have called our travel centers home, depending on us daily for fuel, food, truck maintenance and essential services.

Now a part of the bp family, TA is focused on growing its network of travel centers, implementing cutting edge technology and embarking on innovative alternative energy and sustainability initiatives.

From our locations across the country, to our corporate headquarters in Westlake, Ohio, every team member is a stakeholder in TA’s success. This environment offers endless career opportunities for individuals interested in sharing their ideas, growing with the company and shaping TA’s future.

Summary

The Vice President, Workforce Management Strategy plays a pivotal leadership role in shaping and executing the vision for labor optimization and productivity across all profit centers (including c-store, restaurants (quick and full serve), truck service, and site operations and amenities). This leader will collaborate closely with both business and operations teams to ensure alignment between workforce management initiatives and company-wide objectives. By driving continuous improvement, technology integration, and strategic labor forecasting, the VP will enhance operational efficiency and deliver impactful business outcomes. Reporting to the Head of Operations, they will oversee the entire WFM team (4 direct reports and 4 indirect), ensuring that labor utilization strategies are effectively implemented to meet both immediate and long-term organizational goals.

Duties and Responsibilities

• Prioritize safety in all WFM optimization decisions, ensuring that any changes in labor deployment, processes, or system configurations support a safe working environment for all employees.
• Lead the development and execution of the company’s Workforce Management strategy to ensure effective labor utilization across all profit centers (including c-store, restaurants (quick and full serve), truck service, and site operations and amenities).
• Oversee the entire WFM team and ensure their initiatives align with broader organizational goals, driving system efficiencies, cost savings, and enhanced user satisfaction.
• Establish long-term strategic goals for continuous improvement in workforce planning, forecasting accuracy, and system optimization.
• Collaborate with senior leadership across operations, hospitality, truck service, people & culture, finance, and technology to ensure cohesive and integrated workforce strategies, aligned with company objectives.
• Drive large-scale optimization projects focused on improving labor management systems and processes, ensuring alignment with business priorities and resource allocation.
• Champion change management efforts, ensuring smooth implementation of new workforce management tools and technologies.
• Provide leadership in reviewing historical data and trends to improve forecasting accuracy and recommend strategic actions to optimize workforce deployment.
• Ensure collaboration between finance, operations, hospitality and truck service to align labor capacity with budgetary goals and demand patterns, providing timely and actionable insights to decision-makers.
• Oversee system configuration priorities, ensuring critical updates are executed effectively and deliver meaningful impact on operational efficiency.
• Serve as a key point of contact for executive stakeholders, delivering regular performance reports and updates on the success of WFM strategies and system initiatives.
• Mentor and develop the Workforce Management Manager and wider team, fostering a culture of innovation, collaboration, and continuous learning.

Qualifications

• Bachelor’s degree or equivalent work experience preferred.
• 10+ years of experience in workforce management, operations strategy, or related roles with proven leadership experience.
• Experience leading large-scale change management initiatives, particularly those involving technology and process improvements.
• Proven ability to work cross-functionally with senior leadership teams to drive strategic initiatives.
• Excellent communication and organizational skills with the ability to present complex data and strategic insights to executive leadership.
• Experience with Lean Six Sigma (LSS), process improvement, or project management methodologies is a plus.
• Strong analytical skills with an ability to drive data-informed decision-making and provide actionable business insights.
• Proven track record of success in managing teams, fostering talent, and leading through influence.
• Ability to adapt to rapid changes and drive innovation in workforce management processes and tools.

With us, you’ll enjoy:
Competitive wages and annual bonus opportunity
Medical, dental, vision and life insurance
401(k) with a company match
Paid vacation and holidays
Tuition reimbursement
A wide variety of discounts on technology, travel, food and fuel
Opportunity for growth and advancement with company paid training

Not all benefit plans are available to all team members. For a more comprehensive list of benefits, please visit https://www.ta-petro.com/careers/working-in-our-corporate-office

Pay Range
$0.00 - 0.00 annually - A pay range listed reflects the potential pay for this role. The pay will depend on various factors, such as responsibilities of the position, job duties/requirements, and relevant experience and skills. Not all positions posted will have a pay range listed.

Our travel centers serve thousands every day; not one traveler is the same and our team must reflect that. We can "return every traveler to the road better than they came" only by understanding and celebrating individualism. TravelCenters of America is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless race, color, religion, creed, national or ethnic origin, age, marital status, familial status, ancestry, sex, gender, pregnancy, gender identity or expression, sexual orientation, mental or physical disability, handicap, military service or Veteran status, genetic information or membership in any other category protected by applicable federal, state or local law. At TravelCenters of America, we invite everyone to make themselves at home.

Individuals with a disability may request a reasonable accommodation related to our recruiting process. If you would like to request an accommodation related to the recruitment process, please email us at appada@ta-petro.com. In your email, please include your first and last name, phone number, the position and location for which you are applying, and details pertaining to the accommodation request.

Working Conditions / Physical Requirements
In this role, the employee is continuously sitting and typing, frequently talking and using eye and hand coordination and may also be required to climb or balance; stoop, kneel, crouch or crawl. The employee is occasionally required to lift and/or move objects.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Standing, walking, bending over, and repetitive use of legs are done occasionally.  All performed with or without a reasonable accommodation.

Disclaimer
This job description may not list all duties for this position.   The incumbent in the position may be asked to perform other duties.  TA Operating LLC reserves the right to revise the job description at any time.   This job description is not a contract for employment, and either the incumbent or TA Operating LLC may terminate employment at any time, for any reason.