Senior Marketing Analyst - Peyton Resource Group
San Antonio, TX
About the Job
Senior Marketing Analyst
Responsibilities:
- Provides decision support for measurement and optimization of marketing and customer experience, alongside ad-hoc analytic requests, and execution of report development/automation.
- Analyzes member data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe/Google), statistical analysis tools, and campaign management software tools.
- Knowledge of industry best marketing analytical approaches and methodologies: Last Touch, Mutli-Touch, Marketing Mix Modeling, A/B, Multivariate and Lift tests.
- Evaluates customers’online behavior resulting from paid digital campaigns.
- Creates comprehensive summaries of ongoing campaign performance.
- Develops visualization dashboards (Tableau/Datorama) leveraging multiple data sources for internal customers.
- Guides collaboration sessions with Enterprise Technology to ensure Marketing’s current and future data collection needs are met.
- Interprets customer patterns through statistical analysis.
- Defines and develops KPIs, success metrics and reporting mechanisms.
- Provides subject matter expertise for project related initiatives to enhance Digital & Sales Analytics’toolset.
- Advises other marketing functions (website, online/offline advertising, creative brand) as the knowledge owner for member data.
- Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.
- Presents the results of their analytical activities, depicting the insights realized, and explaining the relevance of their results to the organization’s business challenges.
Additional Information
- We have a marketing team of 32 team members.
- You would be 1 of 2 Sr. Marketing Research Analysts within the marketing team.
- The two of you report to the Manager of Marketing Analytics
- We are looking for an individual with a very analytical mindset and problem-solving skills that can consume data from multiple sources and deliver insights based on what they’re seeing in the data.
- You'll evaluates customers’online behavior resulting from paid digital campaigns and provides insights and recommendations for further optimization of the campaign and/or experience.
- This role will work with a web analytical tool such as Adobe Analytics or Google Analytics.
- This role will work with analytical methodologies for assessing campaign performance such as last touch, multi-touch, marketing mix modeling, & attribution modeling.
- A key soft skill we’re looking for is someone that can understand the technical aspect of the role but be able to elevate their communication such that they are able to translate the technical into business acumen.
- Advises other marketing functions (website, online/offline advertising, creative brand) as the knowledge owner for member data.
- This role will also work with dashboard visualization tools such as Tableau or Datorama.
- This role is fully onsite.
- Salary: $100k-120k + Retirement savings through our traditional and Roth 401(k) plan. SSFCU will contribute 2% of eligible pay per pay period and double up to the first 4% you contribute to the 401(k) for a total employer contribution of up to 10% of eligible compensation per pay period, subject to IRS contribution limits
Requirements
- 6+ years’experience in marketing analytics, statistics, digital/marketing analytics, decision science, data science or equivalent quantitative education or experience.
- Experience with web analytics tools such as Adobe Analytics or Google Analytics.
- Required skills in the areas of SQL, data visualization, and machine learning in Python.
- Proficiency in Microsoft Office Suite.
- Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
- Ability to synthesize analytical results with business input to drive measurable change.
- Experience with Tableau or similar data visualization tools.
- Effective written and verbal communication skills and ability to work collaboratively within teams across functional areas.
Source : Peyton Resource Group
