Senior Marketing Communications Specialist - Zeiss Group

How many companies can say they've been in business for over 177 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

Location: Hybrid in Dublin, CA

What's the role?

As a Senior Marketing Communications Specialist, you get to work with an astonishing team that plays a vital role in Carl Zeiss Meditec. Show case your skills and experience with process enhancement. The Senior Marketing Communications Specialist is responsible for strategic planning, development, and management of marketing communications programs that promote the sale of Meditec products and services. Programs are developed and implemented to assist in achieving sales targets and attaining marketing objectives as identified by senior management, marketing management and the overall marketing plan.

Consults with other areas of management or business units, sales departments and advertising agencies and media to effectively leverage online marketing, tradeshow participation and direct marketing. Accountable to producing projects within the overall marketing budget and implementing a means to measure results. Manages vendors and staff in the creation of sales aids and direct marketing, develops advertising program and campaigns. Schedules and manages media placements and recommends the media best suited to market products.

Sound Interesting?

Here's what you'll do:

• Develop and implement marketing communications plans and tactics for assigned product lines and projects, working closely with Business sectors and Global marketing.
• Develop product and promotional messaging and content based on positioning, customer targets, and business objectives identified by Business Sectors and Global Marketing groups.
• Develop and coordinate Marcom plans and activities in support of the Meditec business and goals, includes sales collateral, budgets, schedules, presentations, advertising, emails, mailers, banners, landing pages, etc.
• Collaborate and coordinate with other groups, such as Sales and Service Center communication teams. (SSC MarComm) as appropriate for the successful execution of Marcom activities.
• Negotiate competitive project bids and manage work with vendors ensuring timely deliverables.
• Evaluate creative and ensure consistent look, messaging and branding across marketing materials.
• Proactively suggest communication strategies and tactics that deliver against the objectives.
• Use best practices and knowledge to determine the right marketing vehicle and mix.
• Maintain and archive Marcom materials as needed working closely with QA and regulatory.

Do you qualify?

• College degree in Business or Marketing, Communications, or related field.
• Five plus (5+) years' experience in marketing/marketing communications.
• Proven ability to develop and execute marketing communication projects independently.
• Ability to integrate digital communications into broader marketing program.
• Advance knowledge of Microsoft Office software and email marketing systems.
• Demonstrated project management experience.
• Good interpersonal skills and strong communication skills. Ability to manage up and across the organization.
• Exceptional communication and writing skills.

We have amazing benefits to support you as an employee at ZEISS!

• Medical
• Vision
• Dental
• 401k Matching
• Employee Assistance Programs
• Vacation and sick pay
• The list goes on!

The hourly pay range for this position is $50.00 - $63.00.

The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.

This position is also eligible for a performance bonus.

ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off.

ZEISS is an EEO/AA/M/F/Disabled Veteran Employer

Your ZEISS Recruiting Team:
Lindsay Walker

Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).