Senior Marketing Coordinator- Insurance - The Boston Consulting Group

As a Marketing Senior Coordinator within BCG’s Insurance Practice Area (PA), you will be fully responsible for the preparation and execution of the complex PA marketing activities across the full suite of internal and external marketing and communication activities and channels, in close collaboration with the Marketing Senior Manager, the PA leadership team and the global and local marketing teams. This includes the planning, execution and support of conferences, webinars, events and partnerships as well as tracking and reporting of marketing activities, coordination of communication activities and platforms and Social Media campaigns.

You will provide support (including onsite) for both internal and external events, evaluating INS events and partnerships success and assist with enhancing and updating the INS marketing dashboard along key metrics. You will apply a strategic and creative approach to craft compelling campaigns in support of business and go-to-market priorities for both internal and external audiences.


You will drive the coordination of the PA's social media campaigns aligned with our PA and global strategic objectives. You will actively prepare drafts of various internal communications, social media campaigns (including writing post copies and creating visual assets in Figma) as well as support go-to-market for publications. You will manage content distribution through mailings and online presence and be responsible for tracking and reporting to all stakeholders. You will also work with other PAs and BCG’ global and local marketing teams to ensure an ongoing exchange on best practice examples and innovation opportunities.

BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, recruitment marketing, and social media.