Senior Marketing Manager - Habitat America

Summary: Acquisition of new customers to our apartment communities through various marketing efforts the Marketing Manager will evaluate and identify ways to attract potential customers and new contacts through events/programs, presentations and cold calling. The Senior Marketing Manager will work closely to assist the Vice President of Corporate Marketing and Manage the Marketing Associate team.

The responsibilities of the Senior Marketing Manager position:

1. Position.

Monday through Friday unless otherwise noted.

2. Setting the example.

Upon arrival at the sites, the Senior Marketing Manager will evaluate people, product and price. Telephone and closing techniques will be evaluated through phone and traffic cards. If training is required, this will be communicated to the VP of Corporate Marketing. Curb appeal will be inspected to ensure it is to the standards of property owners and Habitat America. Senior Marketing Manager will assist with asking for reviews, trash pickup, balloons if needed, first time. Senior Marketing Manager will partner with Marketing Associate, Leasing Consultant and other team members on improving curb appeal, what to look for, balloon installation, model/target units ready for show, tour routes, and amenities. The Senior Marketing Manager's goal is to ensure models, offices, and all common areas are maintained daily to create a warm invitation of home. Senior Marketing Manager will answer phone or lease to prospective residents if in the office when site team members are busy.

3. Instruction.

Senior Marketing Manager will take direction from the VP of Corporate Marketing who will assign task/projects.

4. Requested Information.

Prior to the arrival of the Senior Marketing Manager, a market survey will be produced by site and all plans in place will be forwarded to Senior Marketing Manager with a copy to the VP of Corporate Marketing.

5. S&T.

Review the Community Analysis weekly. Discuss occupancy challenge communities with the VP of Corporate Marketing. Be prepared to probe for potential challenges or acknowledge improvement.

6. Action Plan.

Lead brainstorming meetings to develop a 30-45-day action plan for occupancy challenged communities. Senior Marketing Manager will need to spend two days to learn product and market area prior to beginning marketing plan. Update market survey. Find out where comps are advertising, renovating, occupancy, concessions, and exterior signage, what style availability is in. Recommend additional strategies for promoting challenged communities and communities in the lease-up phase. Collect all Internet and print advertisements from the manager and send them to the VP of Corporate Marketing. Upon approval, Senior Marketing Manager will order marketing materials through the Marketing Department. Senior Marketing Manager will email VP of Corporate Marketing updates of completed task and any pertinent information. Read /Google local papers and online sites for upcoming community events. Create sales goals for the site team. Explain the importance of maintaining full occupancy of property. Interact with communities' Leasing teams and give them different marketing ideas and brainstorm with team to build new ideas.

7. Schedule of Marketing Associate's.

Collaborate with the VP of Corporate Marketing to create a calendar for Marketing Associate's site visits.

8. Training.

Senior Marketing Manager will train Marketing Associates on how to perform Site Visits, reprepare reports and time management. Senior Marketing Manager will train Marketing Associates on how to develop and complete a market survey.

9. Special Projects.

Senior Marketing Manager will perform administrative tasks assigned by the VP of Corporate Marketing when required. Senior Marketing Manager will assign special projects and assist Marketing Associates with them.

10. Visuals.

Senior Marketing Manager will produce mini models when needed.

Senior Marketing Manager will carry a package of balloons, guest cards and smile cards at all times.

11. Communication.

Emails summarizing efforts accomplished will be sent daily by Senior Marketing Manager to the manager with a copy to the Vice President of Corporate Marketing. Those emails will then be forwarded to the appropriate Regional Manager, as necessary.

12. Trade shows etc.

Senior Marketing Manager will attend Trade Shows and other community events. Senior Marketing Manager may schedule Marketing Associate to assist another Marketing Associate with expo's/events. Senior Marketing Manager and Marketing Associate will attend recommended marketing seminars approved in advance.

13. Marketing Plan and Budget Approvals.

Senior Marketing Manager will follow approved marketing plan established by the Vice President of Corporate Marketing and Regional Manager. It is the responsibility of the Senior Marketing Manager to update the plan daily and be prepared to send in a moment's notice.

14. Additional Owners Information.

Senior Marketing Manager will be required to attend conference calls or owner's meetings to discuss marketing initiatives. Preparedness is a must.

15. HA Representation.

Senior Marketing Manager will always be professionally dressed. Nametags/ pins will be always worn. HA shirts are allowed at specific times if approved in advance by the VP of Corporate Marketing. Always maintain a positive attitude and happiness.

17. Activities.

Plan for expected turnover after filling a community. This will take place 120 prior to the larger number of apartments occupied in a short time period. Senior Marketing Manager will supervise the Marketing Associate's execution of resident retention events inviting the public to attend. This will draw newcomers to the community while retaining the current resident base. Interact with manager in scheduling different activities for property.

18. Misc.

Complete guest/smile card audits.

Senior Marketing Manager will maintain sales activity records on all properties. Senior Marketing Manager will assign Marketing Associate's portfolios to manage.

Complete appropriate training courses on time.

Work with Marketing Associate's to proactively call existing customers to ensure customers satisfaction and to develop additional prospects. Plan call campaigns.

Train to become proficient in Theme Tree setups and train Marketing Associate in the process.

Senior Marketing Manager will attend weekly marketing meetings and lead meetings when VP of Corporate Marketing is unavailable.

Senior Marketing Manager will schedule and lead all Kick Off meetings.

19. Additional Marketing Associate Outreach Training.

Senior Marketing Manager will review job description with Marketing Associate. Senior Marketing Manager will train Marketing Associate's on how to perform outreach by allowing Marketing Associate to shadow for a week prior to sending Marketing Associate out into the field. Marketing Associate's training will include; Explaining the difference between a Lease up and a Stabilized Community, Shopping a Comp, Knowing your Market, Marketing Plan, Budget, Habitat Connect, Marketing Order Form, Branding, Reviews, Professionalism, Site Inspection, Guest Card Audit, People Skills (communicating with site team), Reviewing the S&T Report, Calling Leads, Call Campaigns, Follow up's, Touring, Closing Techniques, Applications, Models, Time Management, Preparedness, Weekly Outreach Reports, Email Etiquette, Events, Theme Trees, ADP, Expense Report/Milage Report, Check Request ...etc. Senior Marketing Manager is responsible for other duties as assigned, and are not limited to outline above.

Habitat America is an equal opportunity employer. EOE.