Senior Marketing Manager| Chaifetz Arena - Oak View Group

Oak View Group:

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Overview:

The Senior Marketing Manager will be responsible for marketing of Chaifetz Arena and its events. This creative and strategic role involves developing and executing marketing plans, managing advertising budgets, and fostering community engagement to enhance the fan experience. This position will collaborate with promoters, media partners, and internal teams to amplify the brand and ensure successful event campaigns. Additionally, they will analyze key data points to optimize marketing efforts and support the strategic growth of the venue. This position requires strong leadership, relationship management, communication skills, organization, attention to detail, and an entrepreneurial spirit.

 

This role will pay a yearly salary of $58,000 to $65,000.

 

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

 

This position will remain open until Dec 1, 2024

Responsibilities:

• Campaign Planning & Execution:
• Develop and implement tailored marketing campaigns for each concert, family show, or community event to maximize attendance and ticket sales.
• Handle all aspects of media planning, negotiating, and buying, as well as promotion execution, publicity, database marketing, digital marketing.
• Marketing Strategy Development:
• Identify, develop, and assess marketing strategies aligned with establishing objectives and marketing characteristics, focusing on expanding digital channels and enhancing customer engagement.
• Enhance existing promotional initiatives and create new marketing programs to maximize ROI, including leveraging third-party partnerships and exploring new media avenues.
• Premium & Group Sales:
• Develop and implement sales strategies that target corporate clients, large organizations, and high-net-worth individuals to secure bookings for suites, VIP seating and group events.
• Ensure that premium seating packages and group offerings are competitively priced and effectively marketed.
• Monitor sales performance and provide guidance to optimize sales processes and customer engagement.
• Goal Setting & Budget Management:
• Participate in the development and implementation of annual marketing goals and objectives.
• Manage the marketing department’s budget, ensuring resources are allocated effectively.
• Relationship Management:
• Build and maintain strong relationships with national and local promoters, as well as media partners, to support event marketing efforts.
• Event Marketing Coordination:
• Oversee and communicate all marketing initiatives related to events, including distributing marketing materials (e.g., admats, digital assets), managing PR and media requirements, and coordinating ticket promotions.
• Event Representation:
• Manage responsibilities such as media escorting, and sponsor or promotional partner implementation.
• Proactive Reporting:
• Keep the manager and other relevant parties informed of progress, challenges, and potential obstacles in a proactive and timely manner.
• Customer Experience and Measurement:
• Interpret and measure the venue customer experience.
• Press:
• Serve as press contact, write, and distribute all press releases.
• Annual Report:
• Responsible for the creation of the Annual report and annual Marketing and Communications plans.
• Creative:
• Create collateral materials from concept to completion, including print and digital ads and promotional pieces.
• Utilize Adobe Photoshop/InDesign and Canva to create and manipulate digital assets for web, social media, and venue LED displays. 
• Social Media & Digital Marketing:
• Create and execute social media and email campaigns to engage customers, vendors, sponsors, and community, driving data collection and awareness.
• Website
• Update content on website and direct web development company on site features, design and goals focusing on UX.

Qualifications:

• Bachelor’s degree from an accredited college or university with major coursework in marketing, public relations, business administration, or another related field
• 4-6+ years of increasingly responsible experience in marketing, preferably with an arena, sports team, stadium, convention center, performing arts facility or other multi-purpose public assembly facility
• Demonstrated proficiency with Adobe Creative Suite, Microsoft Office, and Ticketmaster
• Knowledge of website maintenance
• Knowledge of marketing, advertising/sponsorship programs, and public relations
• Excellent, concise verbal and written communication skills in the English language, both orally and in writing
• Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general public
• Internal motivation that inspires others to think more and do more
• Highly organized, resourceful, quick learner and able to handle multiple projects simultaneously
• Independent decision-making skills; ability and knowledge to apply judgement in resolving problems of moderate scope and complexity
• A results-driven leader who thinks in terms of ROI with increasing per caps and generating profitability
• Flexible skill set that can be applied across a variety of relationships/situations with a track record of success
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days, as needed
• Ability to travel as required
• Ability to lift/push/pull/carry or otherwise move up to 15 pounds

Strengthened by our Differences. United to Make a Difference:

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer:

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.