Senior Marketing Manager - TechnologyAdvice
Nashville, TN
About the Job
Hi, we're TechnologyAdvice.
At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world's leading sellers of business technology.
Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines. We're proud to have been repeatedly recognized as one of America's fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.
All positions are open to remote work unless otherwise specified in the requirements below.
The opportunity
The Senior Marketing Manager will play a pivotal role within our centralized marketing team. Reporting directly to the Chief Marketing Officer, this role will be responsible for defining and executing integrated lead acquisition, demand generation, and account-based marketing programs to help TechnologyAdvice reach, engage, and convert a global audience of B2B marketing professionals and leaders.
You'll have the opportunity to develop new marketing campaigns and lead generation strategies, build out an impactful account-based marketing (ABM) program, and partner closely with the broader marketing and sales teams to deliver go-to-market programs that drive real revenue results.
You'll also have the unique opportunity to present thought leadership content, participate in podcasts and videos, and build your personal brand within the B2B Marketing community as a trusted authority on lead generation and ABM strategies.
Location: United States
What you'll do
- Plan and execute integrated marketing programs to identify, educate, and qualify new leads within our target markets and Ideal Customer Profiles
- Manage a wide range of lead acquisition, field marketing, and demand generation programs including events, webinars, paid media, influencer partnerships, content activations, ABM campaigns, and more
- Create segment-specific and region-specific marketing strategies to build awareness and generate demand within various market segments
- Partner closely with the broader Sales and Marketing teams to build and launch high-impact Account-Based Marketing programs
- Work closely with the Sales Development Rep (SDR) team to optimize lead follow-ups and downstream pipeline development
- Manage an annual budget of $1M+ and partner with the Revenue Operations team to track and report on marketing-sourced leads and pipeline, as well as campaign-based ROI
- Grow the demand generation program and team as we see positive results and the opportunity to scale
- Participate in TechnologyAdvice's new "Marketing Insiders" thought leadership program to build a highly engaged audience of B2B marketing and demand gen professionals via incredible videos, podcasts, reports, memes, social media content, and more - a great opportunity to build your personal brand in the marketing community
- Some travel within North America is expected for this role to support trade shows, events, and field marketing activities
Who you are
- 5+ years of professional experience in B2B Marketing
- 3+ years of experience in Lead Generation, Field Marketing, Demand Generation, or related roles
- Genuine passion for understanding buyers and developing creative campaigns
- Strong ability to work collaboratively with cross-functional teams
- Detail-oriented, organized, and able to manage multiple projects simultaneously
- Hands-on experience with lead acquisition, lead nurturing, campaign management, and paid media optimization as well as marketing automation and lead generation technologies (we're a HubSpot shop)
- Experience with Account-Based Marketing and Intent Data solutions is a bonus
- Able to thrive in a high-velocity, agile, and rapidly changing environment
- Self-starter who is comfortable working independently and seeking out new ideas and experiments
- Experience with People Leadership and/or a desire to lead a team in the future
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward
What we offer you
Our benefits and programs are designed to make life better for you and your family..
- Flexible schedule with remote, hybrid and on-site options
- Comprehensive medical, dental and vision insurance
- 401K with company matching
- Flexible paid time off
- Paid maternity and paternity leave
- Pet insurance for your furry family members and co-workers
- Wellness perks that include the Headspace App and monthly fitness reimbursements
- Ongoing career development opportunities, mentorship program, bucket list benefit, and more
- In-office snacks, beverages, catered meals, and even some ping pong
#LI-Remote
Work authorization
Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the United States at hire in an employer approved US state and must maintain authorization to work in the United States throughout their employment with our company.
Salary Range
We seek to hire top-tier individuals and intend for our compensation to be at a rate that allows us to recruit and retain individuals who align with our core values, purpose, mission, and vision. Final total compensation is based on a multitude of factors including, but not limited to, skill level, relevant experience to the position, and cost of labor.
EOE statement
We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.
Pre-employment screening required.
TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation.
Any AI-generated or incomplete application answers will be auto-rejected.