Senior Marketing Manager, Top of Funnel - Dr. Squatch
Marina del Rey, CA
About the Job
Why We Exist and What We Do:
At Dr. Squatch (www.drsquatch.com), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!
About the Role:
We are looking for a versatile data-driven marketer to lead the top-of-the-funnel media strategy and channels and drive continued fast growth for retail and e-commerce businesses. You'll build and lead the channel strategy, manage internal resources and/or external agencies, and collaborate with brand, integrated marketing, growth marketing, and data teams to drive business impact. A strong brand media and analytical background is critical for the role.
This role will report to the VP of Growth.
This is a full-time hybrid role with company benefits based out of Squatch HQ in Marina del Rey, CA.
The anticipated base compensation range for this role will be $110,000 - $140,000. Compensation will be commensurate with the candidate's experience and local market rates.
What You'll Do:
- Develop and execute top of the funnel media strategy and campaign plans across core product categories leveraging robust channel portfolio, including Linear TV/ Streaming and Paid Social channels.
- Closely collaborate with the Brand team on campaign calendar, messaging, creatives and media plans to drive omni channel sales and brand awareness targets.
- Manage channel measurement across MMM, lift studies and channel reporting. Drive the roadmap to continuously improve the measurement approach collaborating with the data team and external partners.
- Develop a repeatable playbook for top of the funnel media management: media mix, audience, bidding & optimization methodologies, creative optimization, etc. Collaborate closely with the growth marketing counterpart to maximize both top of the funnel and direct response business results.
- Build inhouse capabilities to manage paid social top of the funnel media while leveraging external agencies for Linear TV and Streaming channel management.
- Manage day to day media operations across channels: goal and budget setting, performance tracking, team and agency management, marketing calendar management, creative coordination.
- Collaborate on the forecasting with leadership team across E-Com, Retail and Brand; be responsible for channels Return on Investment (ROI) and brand awareness targets.
- Rigorously measure and report on KPIs across media channels and sales channels. Conduct detailed channel analysis and uncover insights to make informed decisions on, retail velocity, SKUs, audience, categories, campaigns, bidding, creatives, and measurement approaches. Regularly present data to leadership and peers.
- Collaborate with Brand, Integrated Marketing, Growth Marketing, Retention and Marketplaces teams on go-to-market campaigns for new products and categories.
About You:
- You have 5+ years of media mix strategy and execution experience across DTC and CPG industries focused on retail sales. You have managed $20M+ yearly budgets and are an expert in communications and media planning.
- You have 2+ years management experience developing high accountability and high engagement marketing teams.
- You have proven experience managing top of the funnel channels to drive retail and e-commerce sales. You are an expert in TV/ Streaming media channels and have proficiency across paid media channels. Experience managing media agencies is a must.
- You have demonstrated experience utilizing consumer insights and data to develop marketing strategies and plans.
- You are skilled in managing and influencing cross-functional teams across levels. You have excellent written and verbal communication skills with ability to explain effectively complex concepts
- You have a highly analytical skill set with bias to action and ability to conduct your own in-depth channel analysis and act on the insights.
- You have a high sense of urgency and are able to get things done without perfect resources.
- You are an owner and proactively help others when you see there are issues or opportunities.
- Interest in health and wellness, personal care, and/or eCommerce industries.
#LI-TC1 #LI-FULLTIME #LI-HYBRID
Who We Are:
Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.
We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
Diversity, Equity & Inclusion @ Squatch:
We firmly believe that Team Squatch is a place for everyone and we're proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.
For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
For Information regarding Data Privacy, please review https://www.drsquatch.com/pages/privacy-policy.
Unsolicited Resume Policy. Dr. Squatch ("DRSQ") employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ's Talent Acquisition team is responsible for all candidate presentations to our hiring managers.
To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ's resume database will be considered property of Dr. Squatch.
DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.
DRSQ's Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.
