Senior Marketing Manager, Website, Amazon Flex - Amazon

Description At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we're constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services, significantly complimented by programs like Amazon Flex. Amazon Flex crowdsources independent contractors - called delivery partners - to coordinate deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages. We are looking for a Senior Marketing Manager, Websites, to join our Worldwide (WW) Amazon Flex Marketing & Driver Communications team. You will define and lead key strategic initiatives to improve the technology powering the WW Amazon Flex websites. You will implement a new content management system (CMS) which has the capability to personalize and modernize our website Marketing Technology stack. You will have extensive experience in launching new content management systems, launching re-designs to existing websites, and analysing website metrics to drive performance improvements. This work will impact the core experience of Amazon Flex delivery partners as well as hundreds of internal stakeholders. The successful candidate will be self-motivated, passionate, highly analytical, detail-oriented, possess solid interpersonal and communication skills, and be comfortable working independently in ambiguous environments. You will be an expert in website CMS, project management, and be both creative and analytical. You will have extensive experience in implementing and managing marketing technology and website automation tooling, working with cross-functional stakeholders to launch and manage websites that both delight customers and drive business performance. You will be passionate about delivering website results, testing and learning scaling to create impact, and creating best-in-class customer journies. You will collaborate closely with technical teams, marketing and communications stakeholders, website designers, public relations, legal, and business counterparts *This role can be located in the Greater Seattle Area or NYC.* Key job responsibilities - Implement new capabilities to personalize and modernize the worldwide Amazon Flex websites. - Initiate and drive key worldwide Amazon Flex Marketing Website projects. Implement and refine tech features (Cookie Consent, SEO tooling, website analytics, advertising tooling, etc.) and content (brand, design) to improve stakeholder and delivery partner experience. - Establish, refine and implement mechanisms to ensure cross functional alignment and establish clear escalation mechanisms. Identify and manage stakeholder groups, and provide regular business reports to those groups. - Collaborate closely with technical teams, marketing and communication stakeholders, and international counterparts to deliver tools and templates that scale globally. - Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at rapid pace. - Be a motivated self-starter who flourishes with working in ambiguous, complex and challenging environments of a rapidly evolving business. - Strong written and verbal communication skills A day in the life A day in the life - You will serve as the team's expert of Webflow, Brightspot or a similar website CMS platform. - You will lead the migration of existing WW Amazon Flex websites to a new CMS. - Use data and metrics to drive improvements to website performance. - Utilize project management skills to deliver projects on-time, within-budget, and to meet and achieve goals, in an extremely organized manner. -Manage WW Amazon Flex websites across multiple languages and countries. - Manage complex roadmaps and balance contending priorities in a rapidly changing environment. - Ability to manage multiple parallel projects and deliver quality launches on schedule. - You will work with, present to and influence senior executives up to VP level. - You will integrate existing Marketing Technology products, such as the suite of Adobe products (Adobe Analytics, Adobe Target, Marketo) into a new website CMS. About the team At Amazon we are building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors - called delivery partners - to make deliveries to our customers. With Amazon Flex, partners act as their own boss. They can build their own schedule and choose from different types of opportunities all while making great earnings. Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches Preferred Qualifications - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.