Senior Marketing Specialist - LBJ INFRASTRUCTURE GROUP LLC
Dallas, TX
About the Job
About us:
Who is NTE Mobility Partners and LBJ Infrastructure Group? The North Tarrant Express was the first design-build-finance-operate-maintain managed lanes project in Texas and consisted of the complete reconstruction of 13.3 miles of the existing I-820/SH-183 corridor between Dallas and Fort Worth. Since opening in October 2014, nine months ahead of the contracted completion date, the general highway lanes are experiencing a 70% decrease in congestion time and a 15% increase in average speed. With an Average Annual Daily Traffic (AADT) of 200,000, this Cintra-led project has doubled capacity and significantly improved mobility along this heavily congested corridor that traverses the heart of six cities through Northeast Tarrant County. The LBJ Express is currently the largest P3 operation in Texas and one of the largest ever undertaken in the U.S. With an Average Annual Daily Traffic (AADT) of 270,000, it is a regionally-significant transportation improvement project in North Texas that is relieving severe congestion in the dense urban area of north Dallas. In 2009, the Cintra-led consortium was selected to complete the design, construction, finance, operation, and maintenance of the project along I-635 and I-35E. Since opening in September 2015, approximately three months ahead of schedule, the general highway lanes are realizing a 60% decrease in congestion time and a 10% increase in average speed.
Job Description:
The Senior Marketing Specialist will help spearhead our customer-centric marketing strategy focused on delivering a better customer experience both on and off the LBJ/NTE/NTE 35W TEXpress Lanes. In this role, you will have the opportunity to leverage a combination of strategic, quantitative and creative skills to deliver impactful marketing campaigns while partnering with business leaders, outside agency partners and marketing channel owners. More importantly, you will play an integral role in transforming the way that the team communicates both internally and externally, while ensuring a consistent brand message and quality.
The primary function and goal of the Senior Marketing Specialist will be to own and support our customer communications and engagement strategy, striving to foster trust and loyalty among our customer-base. The ideal candidate is familiar with developing CRM (customer relationship management) strategies leveraging data & insights to develop a deep understanding of consumer pain points & values, in order to build relationships with customers based on historical usage behaviors and personalized comms (i.e. engaging the right target audience based on their historical usage of our roadways with the right message at the right time across the right marketing channels).
The ideal candidate is always looking for unique and creative ways to communicate our company's value factors, features and benefits (i.e. via graphic designs, digital media/website content, video promos, infographics, newsletters etc.). You will have creative autonomy to develop innovative and informative content to amplify the company's marketing campaigns and corporate initiatives.
Position Responsibilities:
Qualifications (Knowledge, Skills & Abilities):
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Th
Who is NTE Mobility Partners and LBJ Infrastructure Group? The North Tarrant Express was the first design-build-finance-operate-maintain managed lanes project in Texas and consisted of the complete reconstruction of 13.3 miles of the existing I-820/SH-183 corridor between Dallas and Fort Worth. Since opening in October 2014, nine months ahead of the contracted completion date, the general highway lanes are experiencing a 70% decrease in congestion time and a 15% increase in average speed. With an Average Annual Daily Traffic (AADT) of 200,000, this Cintra-led project has doubled capacity and significantly improved mobility along this heavily congested corridor that traverses the heart of six cities through Northeast Tarrant County. The LBJ Express is currently the largest P3 operation in Texas and one of the largest ever undertaken in the U.S. With an Average Annual Daily Traffic (AADT) of 270,000, it is a regionally-significant transportation improvement project in North Texas that is relieving severe congestion in the dense urban area of north Dallas. In 2009, the Cintra-led consortium was selected to complete the design, construction, finance, operation, and maintenance of the project along I-635 and I-35E. Since opening in September 2015, approximately three months ahead of schedule, the general highway lanes are realizing a 60% decrease in congestion time and a 10% increase in average speed.
Job Description:
The Senior Marketing Specialist will help spearhead our customer-centric marketing strategy focused on delivering a better customer experience both on and off the LBJ/NTE/NTE 35W TEXpress Lanes. In this role, you will have the opportunity to leverage a combination of strategic, quantitative and creative skills to deliver impactful marketing campaigns while partnering with business leaders, outside agency partners and marketing channel owners. More importantly, you will play an integral role in transforming the way that the team communicates both internally and externally, while ensuring a consistent brand message and quality.
The primary function and goal of the Senior Marketing Specialist will be to own and support our customer communications and engagement strategy, striving to foster trust and loyalty among our customer-base. The ideal candidate is familiar with developing CRM (customer relationship management) strategies leveraging data & insights to develop a deep understanding of consumer pain points & values, in order to build relationships with customers based on historical usage behaviors and personalized comms (i.e. engaging the right target audience based on their historical usage of our roadways with the right message at the right time across the right marketing channels).
The ideal candidate is always looking for unique and creative ways to communicate our company's value factors, features and benefits (i.e. via graphic designs, digital media/website content, video promos, infographics, newsletters etc.). You will have creative autonomy to develop innovative and informative content to amplify the company's marketing campaigns and corporate initiatives.
Position Responsibilities:
- Responsible for the strategic planning and creative content management & curation for marketing campaigns, while ensuring a consistent corporate brand message.
- Design, implement and facilitate CRM marketing campaigns and support corporate affairs initiatives for the LBJ, NTE & NTE 35W TEXpress Lanes (i.e. toll discount promotions and corporate social responsibility campaigns).
- Develop a content roadmap for the company's organic social media channels, email campaigns, and CRM promotions.
- Continuously optimize and improve content strategy by monitoring campaign results, analyzing marketing KPIs and presenting analysis to leadership.
- Help oversee the contractual relationship with the marketing department's suppliers and the work produced by marketing agencies and public affairs consultants.
- Coordinate with Public Affairs department in the amplification of corporate media plans and events with key influencers and stakeholders across the transportation industry.
- Create promotional content materials for the company's digital marketing media channels, website, print collateral, video promos etc. (advanced graphic design, videography and photography skills a plus)
- Coordinate marketing and communication efforts with third party stakeholders (i.e. NTTA, TxDOT, NCTCOG etc.)
- All other duties as assigned.
Qualifications (Knowledge, Skills & Abilities):
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Th
Source : LBJ INFRASTRUCTURE GROUP LLC
