Senior Marketing Specialist - GBA Companies

Text GBA66 to 913-578-6106 to apply today!

Senior Proposal Specialist

The Senior Marketing Specialist will provide strategic direction and implement marketing activities for the marketing department and support other departments/affiliates. This position will be responsible for executing a marketing plan, pursuit management, maintain and seek marketing data, providing direct support to market needs associated with project opportunities, bThe Senior Marketing Specialist will lead and execute strategic marketing initiatives to support GBA's markets and affiliates. This role is responsible for developing and implementing marketing plans, leading proposal/pursuit efforts, maintaining and analyzing marketing data and providing direct support for market needs related to project opportunities, branding, events and programs. All job functions will be performed in alignment with GBA's overall strategy, vision and values.

Senior Marketing Specialist

The Senior Marketing Specialist will lead and execute strategic marketing initiatives to support GBA's markets and affiliates. This role is responsible for developing and implementing marketing plans, leading proposal/pursuit efforts, maintaining and analyzing marketing data and providing direct support for market needs related to project opportunities, branding, events and programs. All job functions will be performed in alignment with GBA's overall strategy, vision and values.

Key Responsibilities

• Lead and implement marketing strategies to align with marketing KPIs and company goals.
• Develop and tailor content for Requests for Proposal (RFP) and Requests for Qualifications (RFQ) responses, including proofreading and editing.
• Provide strategic recommendations and guidance to elevate project pursuit responses.
• Create and produce high-quality, unique, creative deliverables for pursuits and other marketing purposes.
• Design and deliver high-end presentation materials for internal purposes and project pursuits.
• Support and guide technical teams in developing strategies during interview preparations.
• Gather and write project descriptions and resumes to be maintained in the shared drive and CRM.
• Assist with managing tradeshow and event activities, including staff participation, sponsorships, giveaways, brochures and entertainment coordination.
• Collaborate with corporate communications team to provide information for website features, press releases, social media, newsletters and e-blasts.
• Draft and edit content for the company website, campaign emails, social media, advertising, sales collateral, articles, testimonials, etc.
• Ensure high-quality work through a thorough review and proofing processes.
• Proactively approach work, taking the initiative to ensure ongoing improvement.
• Protect and manage the GBA brand.
• Perform other duties as assigned.

Qualifications

• Minimum of five years of marketing or related experience.
• Degree in marketing, journalism, communications, or a relevant field.
• Proficiency in Adobe Creative Cloud applications, including InDesign and Photoshop.
• Experience with CRM systems, preferably Cosential.
• Exceptional organizational and time-management skills.
• Outstanding verbal and written communication skills.
• Consistent accuracy, timeliness and completeness in work performance.
• Positive attitude and responsiveness to feedback and requests.
• Ability to multitask and manage competing deadlines effectively.
• Strong attention to detail to ensure high-quality output.

It’s More Than Just a Job…

At GBA, we are not your average engineering firm. We're driven by innovative, intelligent people passionate about solving problems. While we're known for our technical excellence, we bring so much more to the table—we create remarkable solutions that enhance a higher quality of life. We're transforming the industry by integrating design and construction with cutting-edge technology.

Our team is intelligent, tenacious and dedicated to delivering high-quality, imaginative projects. We've cultivated an environment where continuous learning and growth are encouraged and celebrated. From birthdays and BBQs to protecting the environment and helping families in need, GBA employees celebrate and support one another and the communities where we live, work and play.

Joining our team means embarking on rewarding opportunities that will challenge and inspire you.

randing, events, programs and other miscellaneous tasks as needed. All activities will be performed in support of the strategy, vision and values of GBA Companies.

Key Responsibilities

• Provide direction and implement marketing strategies and plans to align with marketing KPIs and company goals
• Prepare and tailor content, proofing and editing requests for proposal (RFP) and qualification (RFQ) responses
• Make recommendations and guidance for project pursuits to elevate our responses
• Create remarkable deliverables that are high quality, unique and creative for pursuits and other marketing purposes
• Produce high-end presentation materials and deliverables for internal purposes and project pursuits
• Support/lead the strategy and begin coaching teams during interview preparations
• Create, provide input and strategic direction for marketing collateral for business development and recruiting support
• Seek information to write project descriptions, resumes, and gather photography and images to be maintained in the share drive and CRM
• Maintain and produce narratives to effectively market GBA companies
• Manage activities for trade show and events, including staff participation, sponsorship, coordination of giveaways, brochures and supporting entertainment, as needed
• As needed, coordinate efforts for client entertainment events with our Business Development staff, as necessary including conference hospitality events and other business functions
• Provide information to corporate communications team on events or projects for internal or external press releases, social media, The Grid, newsletters/e-blasts, etc
• Assist or develop copy for company website, campaign emails, social media, advertising, sales collateral, articles, testimonials, etc.
• Prepare, including writing, proofreading, and editing award submissions
• Ensure high quality work by ensuring proper review and proofing has been completed
• Approaches work proactively, takes initiative, and consistency ensures ongoing improvement
• Manage and protect the GBA Companies brand
• Other duties as assigned

Qualifications

• Minimum of 5 years of marketing, or related experience
• Degree in marketing, journalism, communications or relevant field
• Expertise with a variety of software programs, such as Adobe Creative Cloud - Photoshop, InDesign, and Illustrator
• Experience with CRM, preferably Cosential
• Outstanding organizational and time-management skills
• Excellent communication skills, verbal and written
• Consistently perform work accurately and completely, and in a timely manner
• Positive attitude and timely response to feedback and employee requests
• Consistently show ability to multitask and manage competing deadlines
• Provide quality through attention to detail
• Excellent verbal and written communication skills
• Talent in presenting information concisely and accurately, with keen attention to detail

It’s More Than Just a Job…

At GBA, we are not your average engineering firm. We are about innovative and intelligent people who want to solve problems. We’re known for our technical excellence, but we bring so much more to the table. We strive to create remarkable solutions for a higher quality of life. And we are changing the industry by integrating the design and construction process with use of new technology.

Our people are intelligent, tenacious, and committed to creating high quality, imaginative projects. We’ve created an environment where we celebrate our team’s eagerness to learn and grow. From birthdays and BBQs to protecting the environment and helping families in need, GBA employees celebrate and support one another and the communities where we live, work and play. Joining our team means you’ll have rewarding opportunities that challenge and inspire you.