Senior Marketing Writer - Nemours

Nemours Children's Health is seeking an experienced Senior Marketing and Promotional Writer to join our dynamic team. As a key member of our Marketing Communications team, you will be responsible for crafting compelling content across various mediums including print, digital, out-of-home, and video scripts. The ideal candidate will have a proven track record of producing high-quality content that drives engagement and conversion. This role requires creativity, strategic thinking, and a deep understanding of marketing principles.

Essential Functions

1. Develop engaging and persuasive content for print materials such as brochures, flyers, and advertisements.

2. Write compelling copy for digital platforms including websites, social media channels, email campaigns, and online advertisements.

3. Create impactful messaging for out-of-home advertising campaigns, including billboards, transit ads, and signage.

4. Craft scripts for video content including commercials, promotional videos, and brand storytelling pieces.

5. Collaborate with the marketing team to develop integrated campaigns that align with brand objectives and target audience demographics.

6. Conduct thorough research to understand market trends, competitor strategies, and consumer behavior insights to inform content development.

7. Ensure all content adheres to brand voice, style guidelines, and messaging consistency across all channels

8. Writing in a tone and style appropriate to brand and target audience (including healthcare professionals, consumers, recruitment and business development)

9. Edit and proofread content to ensure accuracy, clarity, and grammatical correctness.

10. Stay up to date with industry trends, best practices, and emerging technologies in marketing and advertising.

Requirements

Bachelor Degree in journalism, business communications, marketing, healthcare, or similar field. (or equivalent experience).

5+ years of experience