Senior Media Buyer - Money Group, LLC

The Senior Media Buyer will play a critical role in driving the company's overall growth by leading and developing the performance marketing strategy across a set book of business. In this role, the individual will oversee all aspects of performance marketing, including, but not limited to, paid search, social advertising, and other forms of paid media. This position requires a highly analytical and strategic individual with a proven track record of driving acquisition and revenue growth through performance marketing initiatives.

The Senior Media Buyer will be responsible for supporting the training of team members on performance marketing while working closely with cross-functional teams such as sales, product, dev, and analytics to develop and optimize campaigns, along with identifying new growth opportunities. This individual will incorporate the latest industry trends, like AI, machine learning, and prompt engineering, across multiple facets of their role to streamline and scale their media buying strategies.

Key Responsibilities:

• Defining channel strategy and growth levers for your book
• Identifying performance marketing trends
• Adapting strategies around consumer behavior by channel to reduce friction in users' path to purchase
• Creating funnels that take users from the initial research phase to the purchase
• Identify opportunities to grow market share in existing strategies, including innovation through competitive analysis.
• Utilizing AI, machine learning, and tech to scale progress and strategies.
• Build a performance marketing strategy from scratch for new channels.
• Guide business forecasting from a paid traffic acquisition standpoint
• Multichannel marketing approach
• Ability to teach and coach all of the following as an expert across skill levels: data analysis, Microsoft Excel, keyword strategy, bidding strategies, targeting, campaign budgeting, etc.
• Daily campaign maintenance. Manage, review, and optimize ad spend.
• Guide the Product team to building and improving landing pages and funnels.
• Maintenance of daily revenue data across internal performance tracking dashboards.
• Maintain and monitor keyword bids, impression share, CPA goals, quality score, etc.
• Monitor and administer web analytics dashboards, reports, and essential reporting tools, and identify critical areas of importance by client goals.
• Optimize ad copy and creative.
• Analyze and formulate a strategy to drive lead-gen advertising efforts forward.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and audience building.
• Tying together various attribution and payout structures within a vertical to compare the performance of offers side-by-side.
• Generating weekly and monthly client reporting on clicks, leads, and keyword performance.
• Collaborate with Marketing agencies, affiliate platforms, and advertising partners.

Qualifications:

• 4 years experience in PPC through Google Ads
• Bachelor's Degree in Marketing or a related field
• Excellent communication skills, both written and verbal
• Knowledge and expertise in internet marketing campaigns, including SEM, native, social, etc.
• Expert-level Microsoft Excel, analytical skills, consumer behavior in digital marketing, funnel analysis, ideation, and creation.
• Understanding of conversion pixel tracking, event tracking, URL parameters for attribution, and Google offline conversion uploads

Money Group, LLC is an internet-based company headquartered in San Juan, Puerto Rico. Thanks to our consumers and team members, we have become one of the fastest-growing technology companies in the Caribbean. Each year, millions of people visit our portfolio of brands, which includes Money.com and ConsumersAdvocate.org, for news, information, and recommendations on some of life’s most important financial choices.

We are a fun, creative, and transparent organization where everyone can access our executive team, learn essential business skills and experience life in a rapidly growing online media environment. We offer great benefits, including health care, dental, retirement matching, and generous time off!

What we offer:

This is a full-time, hybrid position in San Juan, Puerto Rico. The position offers relocation assistance. 

This job's total annual salary ranges from $75,000 to $115,000.

The salary offered to the candidate selected for the position will be based on factors including, but not limited to, the candidate’s professional and academic knowledge and experience, training, associated duties of the role, and geographic location.

You can follow our Instagram account @lifeatmoney for more information about our company and culture.

Money Group LLC is an Equal Opportunity Employer

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