Senior Media Planner - Advantage Solutions

Senior Media Planner

We are looking for a Senior Media Planner to join our growing Media team! This person will oversee the day-to-day media planning, buying, and execution of client programs, working across a mix of brand and performance channels across digital and traditional media. They will maintain positive relationships with clients and our Creative, Strategy, and Technology teams. They will work in close partnership with our analytics and strategic planning teams to develop the programs that drive business outcomes for our clients.

Requirements/Skills:

• A minimum of 2+ years of related digital media experience across the following channels: display, social, OLV, and programmatic
  • E-commerce and/or retail media planning experience is a plus
  • Outdoor/Print planning is a plus
• Experience working within an integrated media team across digital and traditional media
• Experience managing at least 2 people
• Ability to execute high-impact marketing campaigns that exceed client KPI’s
• Familiarity with both brand and performance media
• Able to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environment
• BA/BS in marketing communications or related field
• Knowledge and expertise of ad serving and tracking platforms such as Google Campaign Manager and MOAT
• Knowledge of comScore, Kantar, and MRI Simmons as well as other media planning and competitive tools a plus
• Proficiency in PowerPoint, Word, Excel, and MS Office, with strong PowerPoint and Excel skills a plus

Responsibilities:

• Oversee day-to-day client planning teams to develop media strategy and plans against client objectives
• Instill process and make sure checks and balances are in place for flawless media execution
• Oversee development of RFPs and selection of media partners for media plans
• Partner with our Media and Analytics team to develop optimal media mix and measurement strategy
• Manage the RFP and media partner negotiation processes with support from extended team
• Coordinate the creation, and presentation of the media strategy and media plan to client
• Work with internal programmatic team on best programmatic solutions
• Oversee processes for campaign launch, reporting, optimization and reconciliation and ensure that campaigns are QA’d and running properly
• Work with our Account Team to create agendas for client and partner status calls, meetings
• Maintain communication with internal and external creative and technology teams throughout creative production process
• Maintain communication with media partners and client executional teams to produce custom programs and manage pre/post campaign studies
• Conduct ongoing assessments of campaign performance to determine optimization recommendations and boost campaign performance
• Ensure final reconciliation of all campaign activity including under delivery reconciliation, make goods, etc.

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, and Chicago. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

Job Will Remain Open Until Filled

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Sr. Planner Media is responsible for informing media strategy and leading day-to-day execution across digital channels with a focus on advertising and programmatic media for the Amazon Advertising Platform, They will also mentor junior members of the media team to consistently and successfully deliver on client objectives. This position manages day-to-day relationships with clients and external partners, and will ensure appropriate strategies are presented and executed. The incumbent must possess a solid knowledge of the client’s business and actively bring new ideas and recommendations to the team for the client’s campaigns. This position requires that the candidate be a self-starter, extremely organized, detail oriented, highly motivated and possess the ability to effectively juggle multiple priorities, while managing client expectations, timelines and coordination between various resources.

Essential Job Duties and Responsibilities

Job Duty

• Media Campaign Development Lead: Leads the planning process with and acts as client-facing contact and presenter
• Setup & Execution Approver: Oversees and supports/QAs all Associate creation of specs, timelines, setup process; leads ongoing communication with internal team leads and vendor contacts
• Trafficking and Maintenance Approver: Oversees and supports/QAs all Associate trafficking & implementation steps
• Reporting Lead: Lead development of all reporting outputs and presentation to client

Supervisory Responsibilities

Direct Reports
- This position does not have supervisory responsibilities for direct reports

Indirect Reports
- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

• Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job. 
• Travel up to 10%

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree

(Preferred): Marketing/Advertising or equivalent experience

Field of Study/Area of Experience:

3-5 years of experience in Media at an agency

Skills, Knowledge and Abilities

• Previous success in the planning, development and management of digital media campaigns 
• Experience with Amazon and eCommerce preferred
• Experience with Self-Serve Programmatic DSPs a plus
• Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics
• Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
• Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
• Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
• Exceptional organizational and time management skills
• Demonstrated interest in keeping up with emerging technologies and digital marketing trends

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds. 

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.