Senior Paid Media Buyer/Strategist - Snail Games USA

About Us:

Snail Games USA is a global leader in the gaming industry, renowned for creating immersive and innovative gaming experiences. Our Publishing Marketing squad plays a crucial role in launching multiformat campaigns for our expanding AAA and Indie portfolio.

Position Summary: We are seeking a data-driven Paid Media Buyer with a game strategy mindset to lead and deploy paid media campaigns. This role is pivotal in shaping our in-house performance and paid capabilities in addition to the overall setup and execution of our advertising campaigns across all channels. 

In this role you will advise on strategic vision to inform, consult, and recommend innovative solutions to unique business challenges and product briefs. This includes identifying  spend, audiences, flighting, KPIs, channel mix, types creative + formats, and landing page destinations are just a few of the elements you will have a say in shaping.

Key Responsibilities:

Supporting the Creative Marketing Director + Senior Creative Producer in planning, executing, and overseeing marketing campaigns, ensuring alignment with strategy, goals, and objectives.

Partner on internal tooling/software and paid team infrastructure.

Set and see-through strategic plans for paid media campaigns, informed by the annual and product goals set by upper management. 

Develop global strategic frameworks that define approach to the campaign, including target audiences, channel mix, flighting, measurement, and spend.

Responsible for accurate and timely campaign asset uploading, creative performance reporting, and dissemination of creative performance learnings.

Monitor the latest trends and changes in gaming, social media and the digital industry.

Use framework to brief Activation and Analytics for tactical plans; review tactical components of media plans to ensure objectives are met.

Participate in the quarterly budget planning process, recommending paid media spend required to achieve game and business goals; work with Activation and regional teams to ensure media plans and campaign pacing align with approved budgets.

Represent Performance Marketing in cross-functional and executive reviews to share campaign strategy and performance Collaborate with Activation, Analytics, and other cross-functional groups to design test ideas.

Qualifications:

• 5+ years of paid media planning or buying experience from an advertising agency or similar role. Previous studio or publisher Gaming experience is a plus.Thorough understanding of the fundamentals of online/offline media planning and buying
• Successful record working on conversion and brand-building campaigns
• Strong analytical skills, including the ability to break down complex data scenarios into digestible components.
• Ability to interpret, articulate, and present campaign results to varying audiences
• Willingness and ability to recommend and test new ideas, measure success, and pivot as needed.
• Detail and process-oriented attitude with strong project management skills.
• Ability to build positive working relationships with cross-functional teams.
• Ability to manage multiple projects with concurrent deadlines.
• Comfortable working as an individual contributor within a large team environment.

Compensation:

Salary: $95,000 to $135,000 annually, based on experience and qualifications.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision plans.Retirement Plans: 401(k) with company contributions.
• Paid Time Off: Generous PTO policy including vacation days, sick leave, and paid holidays.
• Professional Development: Access to training, workshops, and conferences to enhance technical skills and industry knowledge.