Senior Paid Media Specialist - vectormediagroup

Job title: Senior Paid Media Specialist

Department: Marketing

Reports to: Manager, Paid Media

The Role: 

We need someone passionate about Paid Search/Display and Digital Marketing to help manage our growing roster of clients. The ideal candidate will not only be proficient in the latest and greatest techniques and ad formats but will also have the ability to think strategically to put together integrated paid media plans blending search, display, and remarketing - As well as emerging channels such as Connected TV, Digital Out Of Home, and native. You’ll be supporting multiple clients across various industries and verticals, but you’ll always have the same goal: to get the client the best possible results at the lowest cost. You’ll be working to help craft and execute strategies and will be responsible for all tasks associated with building and optimizing digital paid media campaigns, while also serving as a mentor and role model to more junior members of the paid media team.

Key Responsibilities:

• Develop and maintain paid media strategies that drive business results for our clients.
• Oversee, delegate, and execute all aspects of Display/SEM/Paid Social campaigns, including overarching media planning, campaign build-out and optimizations, ad and landing page testing, creating conversions and events in the publishers to reflect client’s business goals and bid and budget management on a daily basis.
• Analyze and assess the performance of campaigns and translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy.
• Assign tasks to specialists & coordinators based on the quantitative and qualitative data, as well as client requests.
• Manage the communication with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence. Ensure all parties (your clients and your team) clearly understand the needs, outcome and future of media campaigns being discussed. 
• Prepare weekly, monthly, and quarterly performance reports for both clients and the internal team leading to assess and optimize performance, or ensure these reports are delegated by the specialists you are managing.
• Collaborate with our SEO team to identify the best keyword phrases to target in a multi-dimensional digital marketing campaign.
• Work with internal team members and external publisher partners to build strategic media plans across search, programmatic, and social channels.
• Drive team upskilling as a resource for training, teaching or sharing experiences. You will be partially responsible for the growth of our team. 
• You should be an SME in at least one of the following channels: search, social, programmatic or video advertising.

Skills & Qualifications:

• Minimum of 5+ years or equivalent of hands-on experience managing campaigns in Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads and other paid media platforms.
• Hands on experience with DSP platforms such as The Trade Desk, SimpliFi, Yahoo DSP, and others
• Demonstrated experience effectively managing large paid media budgets ($1+ million annual)
• Experience with web analytics platforms such as Google Analytics or Adobe Analytics, in addition to creating conversion actions and pixels within advertising platforms.
• Experience using spreadsheets and bulk editing tools to make large account-wide changes and to build a significant number of campaigns at scale
• Ability to juggle and prioritize a challenging workload in a fast-paced environment
• Ability to communicate directly with clients, both verbally and in writing
• Digital agency experience working with enterprise-level clients
• Experience using bid management platforms to help optimize campaigns (i.e., Acquisio, Marin, Kenshoo, SearchForce, etc)
• Google Ads, Bing Ads, or Facebook Ads certifications
• A/B testing experience
• Understanding of Search Engine Optimization (SEO) best practices

The salary range for this position is $75,000 - $100,000 per year, depending on experience

What we offer:

• Healthy work/life balance
• A creative environment to do the best work of your career
• An amazing team of developers, designers, marketers, and project managers.
• Paid Parental Leave
• Paid vacation and sick time off
• Health, Dental, and Vision insurance
• Retirement plan with company matching

About Happy Cog:

Happy Cog is a growing interactive agency of 80+ people, all working 100% remotely.

We design, develop, and market websites and mobile apps for various clients, from small startups to Fortune 100s. Projects we've recently worked on include online restaurant ordering platforms, custom content management systems for law firms, an economic mobility research platform, and many more.

We are looking for great people to join our team, so if you don't check all the boxes but believe you can do the job, reach out and tell us why – your experience might be just what we're looking for!

Happy Cog is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, protected veteran status, genetics, sexual orientation, gender identity or expression, physical or mental disability.

We are also proud to have been on the Inc 5000 list of America's fastest-growing companies for 7 years in a row! For more information, go to our website: https://www.happycog.com.