Senior Paid Social Media Buyer - QuinStreet

Job Category

QuinStreet is looking for a Senior Paid Social Media Buyer who has experience in performance marketing to join our Media Buying Team. In this role, you will be responsible for creating and managing high budget paid social campaigns on ad networks such as Facebook, TikTok, Reddit, Quora, and more.

This is a hands-on role and the ideal candidate will possess expertise in building, executing, and optimizing paid social media buys within ad-buying platforms. You will be responsible for developing and scaling direct response geared paid social campaigns to drive performance and scale. We are seeking a self-starter who has experience in customer acquisition and driving needle moving results in this channel, ideally in the lead generation space.

This is an exciting opportunity for a motivated and talented individual to join a growing time with lofty goals of growing Paid Social into a $100M+ channel.

Responsibilities

• Develop, launch, optimize, and monitor Paid Social campaigns, managing the entire process from start to finish
• Ensure campaign alignment with QuinStreet objectives and KPIs
• Collaborate closely with account managers at ad networks to implement best practices and optimize targeting strategies for improved campaign performance.
• Conduct in-depth competitive analysis to identify opportunities for new creative and advertorial testing
• Contribute to the creative direction of campaigns, providing regular guidance to the creative team on images, videos, and advertorial ideas to be tested.
• Provide regular reports and feedback to Director of Paid Social, offering insights into media performance and advocating for necessary support to enhance campaign yield and margin
• Stay updated on industry trends and developments in Paid Social advertising, implementing innovative strategies to drive campaign success and maintain competitive advantage.
• Consistently and proactively direct and launch new tests and experiments with the goal of further driving yield and margin
• A/B test ad copy, images/videos, and marketing funnels to improve campaign yield and margin
• Identify and help establish new traffic source opportunities, both directly with media publishers and new ad networks

Requirements

• Minimum of 3+ years experience in Social Media advertising with a proven track record of success in developing and executing Paid Social strategies, preferably in the lead generation space.
• In-depth knowledge of Paid Social platforms and tools, including Facebook and TikTok
• Strong analytical skills with the ability to interpret data, generate insights, and make data driven decisions.
• Experience in Performance Marketing is a must, preferably in financial services and/or home services
• Expertise with Microsoft Excel
• Understanding and knowledge of landing page design and optimizations
• Familiarity with direct response geared copywriting
• Creative thinking and problem-solving abilities, with a results oriented mindset and a drive for continuous improvement
• Strong interpersonal and collaborative capabilities, cross team collaboration is crucial
• Previous P&L management experience is preferred, but not required