Senior Performance Marketing Analyst - MOO
Boston, MA
About the Job
The Pricing & Commercial Performance team exists to support all commercial areas of the business including customer acquisition, CRM, brand marketing and pricing. We are here to help these teams make the best of use of available data to realise growth opportunities and leverage efficiencies to help MOO thrive. Your expertise will be crucial in helping to drive revenue growth, with a primary focus on optimising marketing performance.
Working closely with the Growth Marketing team, you will play a pivotal role in shaping global strategy, particularly with an emphasis on North America. Your responsibilities will include developing data-driven recommendations for marketing and media mix, ensuring that the right budget levels are allocated across markets, and identifying opportunities for optimisation both within individual channels and across the entire marketing ecosystem. By providing actionable insights, you will maximise campaign performance and make a measurable impact on business outcomes.
In addition to ensuring budget efficiency, you will be a key driver in identifying new growth opportunities and influencing the future direction of MOO’s global marketing programs. This role will be critical as we navigate a year of transformation in 2025, with new products to launch and an ambition to significantly evolve our media mix towards more mid and upper funnel activities and channels.
The person we want:
You are always eager to stay ahead of the curve, embracing the latest tools, technologies, and growth-hacking strategies. Ideally, you have hands-on experience managing marketing channels, which gives you insight into the complexities of campaign management and the ability to streamline processes effectively. You are confident in optimising campaigns, refining audience segmentation, improving budget allocation, and diversifying marketing channels.
Your expertise with GA4 is crucial—you have used it to understand cross-channel interactivity and performance and can provide actionable insights even without full attribution clarity. You are familiar with ESP platforms like Braze and have seen firsthand how they drive acquisition. You know what works and can advise on the most effective tactics to increase customer acquisition. You ensuring that the right data is being collected and used to maximise acquisition efforts.
As we prepare for a transformative 2025, you will be a key player in shaping our growth marketing approach. With new products and channels to explore, you will help guide our transition from lower-funnel tactics to a more balanced focus on mid and upper funnel strategies and channels.
If you enjoy collaborating with stakeholders, working on interesting challenges, and thrive in challenging established processes, we want to hear from you.
Source : MOO
