Senior Performance Marketing Specialist - GOAT Group
Los Angeles, CA
About the Job
About the Team
Join the Marketing team at GOAT Group as a Sr. Performance Marketing Specialist, Paid Search, where you'll play a pivotal role in driving growth through strategic Google Ads campaigns. As part of our growth team, you'll leverage your expertise in performance marketing to manage and optimize paid search efforts for GOAT, Flight Club, and alias brands.
In this role, you will:
- Paid Search Management: Lead and optimize Google Ads campaigns, focusing on Shopping and Paid Search ads.
- Campaign Optimization: Implement A/B testing and collaborate with Product Marketing to enhance campaign performance and ROI.
- Google Shopping Expertise: Manage and optimize Google Shopping and PMax campaigns, working closely with Google partners.
- Google Merchant Center: Maintain and improve product feeds through GMC, collaborating with Growth Analytics for continuous optimization.
- Project Management: Contribute to quarterly roadmap execution via Asana, ensuring alignment with OKRs and project milestones.
- International Collaboration: Partner with international marketing teams to support global buyer and seller acquisition strategies.
- SEO Partnership: Collaborate with SEO teams on integrated initiatives to optimize web performance and content marketing efforts.
- Reporting and Analytics: Monitor and analyze campaign performance, budget allocation, and KPIs; provide actionable insights to drive continuous improvement.
- Financial Support: Assist in managing the performance marketing budget, and contributing to sustainable growth strategies.
We are looking for:
- 2+ years of hands-on experience with Google Shopping.
- 2+ years of overall experience in Google Ads management.
- Strong proficiency in Excel and analytical skills to assist in interpreting data effectively.
- Experience in the economics of Google Search and Shopping.
- Proven project management skills; monitoring project progress and ensuring things are moving forward.
- Excellent communication skills with the ability to collaborate effectively across teams.
- E-commerce, marketplace, or online retail experience preferred.
GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of more than 60 million members across 170 countries.
GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become one of the leading and most trusted sneaker platforms in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 60 million members across 170 countries.
Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers.
Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible.
The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.
GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. By applying, you authorize GOAT Group to send you text messages regarding your job application, interview and/or onboarding process, and other job opportunities at GOAT Group. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants. If you are an EU or UK resident, please review our EU / UK Candidate & Employee Privacy Notice.
