Senior Physician and Provider Relations and Outreach Liaison, Cardiovascular Service Line Specialist - UT Health East Texas Market

Ardent Health Services (AHS) is a national health care services company headquartered in Nashville, TN. Through its subsidiaries, Ardent owns and operates nearly 200 sites of care. Our subsidiaries own and operate hospitals and multispecialty physician practices in six states. Ardent includes 30 hospitals, 4,423 patient beds, 23,000 employees, and 1,700 employed physicians. Within the industry, we are noted for recognizing that every hospital is as unique as the community it serves. This in-depth understanding of how health care works at the local level is one of our great strengths.

POSITION SUMMARY

The Senior Physician and Provider Relations and Outreach (PPRO) Liaison, Cardiovascular Service Line Specialist is responsible for researching and understanding service line volumes, utilization, market share, competitor data and physician referral patterns for assigned lines of business.  Must have knowledge of key business drivers, related medical trends, and service line performance metrics. Ability to leverage internal and external data to create strategic business development plans for each service line to support the company strategic vision and goals.  This position will work frequently with both internal and external providers, medical group and hospital leadership, and community hospital leaders. Collaborates with hospital departments regarding services and activities. Tracks key performance indicators (KPIs) such as: outreach activities and hospital financial goals.  Provides input to department directors and assists with the development and implementation of PPRO goals for the assigned facilities or specialty group. Adheres to policies, procedures and regulations to ensure compliance and patient safety.

• Serve as an extension of hospital leadership and operations, focusing on key internal and external customers to impact hospital market share.
• Establish and maintain strategic relationships with internal and external customers, including physicians and providers to leverage voice and drive high engagement.
• Exhibits strong command of market environment by providing strategic direction and intel to inform market growth strategies and service line growth initiatives.
• Collaborates with hospital CEOs and Physician leaders to develop and implement service line goals and objectives.
• Identifies opportunities for business development leadership.
• Demonstrates high strategic focus and creates data driven growth plans that are regularly presented to facility leadership.
• Displays high business acumen skill set and is experienced in leveraging data to inform strategic growth plan development.
• Meets targets for assigned service lines.
• Ability to analyze data and track results.
• Maintains accurate account and contact information in CRM tool.
• Skilled in prospecting for new business to increase market share growth.
• Manages effective target list and demonstrates effective reach and frequency.
• Communicates key service line messages that are created and aligned to marketing growth strategies.

Education & Experience:

• Bachelor’s degree required.
• 5 years of demonstrated sales experience or relevant work experience
• 1 year of Provider Relations Liaison experience required or 3 years of hospital or healthcare experience
• Previous hospital and healthcare experience.
• Previous hospital and healthcare experience, preferred.
• Experience with Salesforce or other CRM software, preferred

Cardiovascular Specialist Qualifications:

• Experience spending time in the hospital cardiovascular departments and building successful relationships with CV services department leadership, including surgery and lab schedulers
• Demonstrated understanding of operating room, EP and cath lab operations, preferred
• Demonstrated success in building strategic relationships with physicians, especially cardiology specialists
• Demonstrated healthcare sales success
• This role will focus on driving KPIs relative to the cardiovascular service line
• This role will focus on strategies to deliver high physician satisfaction relative to cardiovascular services service line

Knowledge, Skills & Abilities:

• Ability to work independently.
• Knowledge of the healthcare industry and current economic trends and challenges for healthcare systems.
• Must demonstrate ability to understand larger strategic picture and how to leverage the role effectively to drive growth.
• Ability to clearly understand hospital goals and ability to leverages understanding to reach goals; clearly aligns results to meet operator’s expectations.
• Translates initiatives into action and implements communication strategies.
• Creates accountability in self and others.
• Ability to communicate effectively both written and verbal, and in a compelling way that drives other’s thoughts and actions and ensures understanding.
• Demonstrates strong interpersonal skills to influence and build effective relationships.
• Establishes and sustains trusting relationships. Remains open to ideas and feedback and supports others.
• Must work well in fast paced environment and be nimble to change.
• Must be coachable and be accountable to a professional development plan supported by manager.
• Some after-hours and weekend work may be required.
• Travel with occasional overnight trips may be required.

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