Senior Product Manager, Patient and HCP Marketing - RETROPHIN, INC.
SALT LAKE CITY, UT
About the Job
Department:
104225 Patient Empowerment
Location:
San Diego, USA- Remote
Be a part of a global team that is inspired to make a difference in the lives of people living with rare disease.
At Travere Therapeutics, we recognize that our exceptional employees are vital to our success. We are a dedicated team focused on meeting the unique needs of rare patients.Our work is rewarding - both professionally and personally - because we are making a difference. We are passionate about what we do.
We are seeking talented individuals who will thrive in our collaborative, diverse, fast-paced environment and share in our mission - to identify, develop and deliver life-changing therapies to people living with rare disease. We stick by our values centered on patients, courage, community, and collaboration to pursue our vision of becoming a leading biopharmaceutical company dedicated to the delivery of innovation and hope to patients in the global rare disease community.
At Travere Therapeutics, we are in rare for life. We continue to courageously forge new paths as we move toward a common goal of elevating science and service for rare patients.
Position Summary:
The Senior Product Manager, Patient and HCP Marketing is responsible for leading the development and execution of FILSPARI (sparsentan) patient and HCP focused assets and programs through various channels aligned with the brand strategy and tactical plan. This position will execute key promotional strategies through tactical development and execution of activities across both Patient and HCP programs in support of the full approval and ongoing adoption of FILSPARI, the first non-immunosuppressive therapy approved for the treatment of IgA nephropathy (received accelerated approval in February 2023).
The preferred applicant will lead the implementation of brand strategy aligned with thinking on channel-level marketing activities (e.g. targeting) that improve channel effectiveness across Patient and HCP. The applicant should have experience supporting pharmaceutical brands through tactical design and pull-through. The ideal candidate should have a general understanding in disease state and brand development with deep experiences in Patient and/or HCP marketing including developing tactical plans aligned with brand strategy, executing digital media activities, creating video assets, and managing CRM programs. The role will primarily be focused on supporting the full approval of FILSPARI and ongoing launch adoption and will require base knowledge of customer engagement activities and general support for pharma marketing activities.
Responsibilities:
* Translate brand strategy into multi-channel tactics and resources that help drive customer engagement across Patient and HCP
* Develop content strategy to pull Brand assets through prioritized channels to activate customers across all stakeholders
* Serve as point of contact for digital media activities and direct day-to-day activities of Agency of Record and affiliated digital media agencies
* Lead patient and caregiver Customer Relations Management (CRM) program development, deployment, and optimization
* Lead creation of video assets for inclusion across promotional channels including Patient, HCP, and Thought Leader engagement
* Partner with Corporate Communications to refine and implement the brand PR strategy across stakeholders
* Direct social media strategy and engagement across brand verticals
* Provide tactical planning and support for full approval of FILSPARI (sparsentan) in IgAN
* Ensure that the product positioning, branding and messaging are integrated throughout all channel communications
* Engage and support the management of Agency of Record to execute relevant... For full info follow application link.
Travere Therapeutics, Inc. is an EEO/AA/Veteran/Disabi
lity Employer
104225 Patient Empowerment
Location:
San Diego, USA- Remote
Be a part of a global team that is inspired to make a difference in the lives of people living with rare disease.
At Travere Therapeutics, we recognize that our exceptional employees are vital to our success. We are a dedicated team focused on meeting the unique needs of rare patients.Our work is rewarding - both professionally and personally - because we are making a difference. We are passionate about what we do.
We are seeking talented individuals who will thrive in our collaborative, diverse, fast-paced environment and share in our mission - to identify, develop and deliver life-changing therapies to people living with rare disease. We stick by our values centered on patients, courage, community, and collaboration to pursue our vision of becoming a leading biopharmaceutical company dedicated to the delivery of innovation and hope to patients in the global rare disease community.
At Travere Therapeutics, we are in rare for life. We continue to courageously forge new paths as we move toward a common goal of elevating science and service for rare patients.
Position Summary:
The Senior Product Manager, Patient and HCP Marketing is responsible for leading the development and execution of FILSPARI (sparsentan) patient and HCP focused assets and programs through various channels aligned with the brand strategy and tactical plan. This position will execute key promotional strategies through tactical development and execution of activities across both Patient and HCP programs in support of the full approval and ongoing adoption of FILSPARI, the first non-immunosuppressive therapy approved for the treatment of IgA nephropathy (received accelerated approval in February 2023).
The preferred applicant will lead the implementation of brand strategy aligned with thinking on channel-level marketing activities (e.g. targeting) that improve channel effectiveness across Patient and HCP. The applicant should have experience supporting pharmaceutical brands through tactical design and pull-through. The ideal candidate should have a general understanding in disease state and brand development with deep experiences in Patient and/or HCP marketing including developing tactical plans aligned with brand strategy, executing digital media activities, creating video assets, and managing CRM programs. The role will primarily be focused on supporting the full approval of FILSPARI and ongoing launch adoption and will require base knowledge of customer engagement activities and general support for pharma marketing activities.
Responsibilities:
* Translate brand strategy into multi-channel tactics and resources that help drive customer engagement across Patient and HCP
* Develop content strategy to pull Brand assets through prioritized channels to activate customers across all stakeholders
* Serve as point of contact for digital media activities and direct day-to-day activities of Agency of Record and affiliated digital media agencies
* Lead patient and caregiver Customer Relations Management (CRM) program development, deployment, and optimization
* Lead creation of video assets for inclusion across promotional channels including Patient, HCP, and Thought Leader engagement
* Partner with Corporate Communications to refine and implement the brand PR strategy across stakeholders
* Direct social media strategy and engagement across brand verticals
* Provide tactical planning and support for full approval of FILSPARI (sparsentan) in IgAN
* Ensure that the product positioning, branding and messaging are integrated throughout all channel communications
* Engage and support the management of Agency of Record to execute relevant... For full info follow application link.
Travere Therapeutics, Inc. is an EEO/AA/Veteran/Disabi
lity Employer
Source : RETROPHIN, INC.
