Senior Product Marketer - Humana
Annapolis, MD
About the Job
Become a part of our caring community and help us put health first
Humana's Marketing Organization is looking for a Senior Product Marketer that has prior experience focused on Medicare, Medicaid and/or DSNP Members around Health and Well-being initiatives to join the Wellness Member Marketing Team. We are focused on the well-being of our members, empowering them to live a healthy, active, and rewarding life. In this role, you will engage members in healthy behaviors by supporting campaign development in alignment with program and campaign strategy. This is a nationwide remote role, however, you will be required to work Eastern Standard Time business hours.
We are looking for someone who can successfully work within a team to identify and develop member-centric, multi-channel targeted campaigns. The campaign strategy will engage and improve member health and well-being while also delivering quality outcomes. You will work with our Wellness/Go365 business and Clinical Quality partners to support business goals that impact a long-term growth strategy, identify new opportunities and accelerate growth and innovative thinking to drive performance and growth transformation, including member experience and member perception. Additionally, you will identify and communicate initiatives that enhance the positioning and offering of products and services to members.
Key Role Functions
+ Develop data-driven member engagement strategies and lead through all aspects of multi-channel direct marketing campaign management, including planning, campaign messaging (VAT, live agent, email, direct mail, digital touchpoints, etc.), campaign execution, and results monitoring
+ Develop transformative and test & learn initiatives to deliver on an integrated member-centric engagement strategy
+ Build working relationships with business stakeholders and work with internal and external vendors and partners
+ Play a leading role in a cross-functional team environment to achieve business goals
+ Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence
+ Utilize problem-solving and organization skills, demonstrate attention to detail and manage multiple high-profile programs
+ Experience optimizing marketing activities by leveraging analytics
Use your skills to make an impact
Required Qualifications
+ Bachelor's degree or higher in Marketing, Communications, Business Administration or related field
+ 5+ years of experience in multi-channel integrated marketing strategy and implementation focused on consumer behavior and response conversion
+ Prior focus on marketing growth strategies, innovation, test & learn scenarios, digital marketing and process implementation
+ Experience working with copywriters, graphic designers, and print/email/telecomm vendors
+ Prior marketing or industry experience focused on Medicare, Medicaid and/or DSNP Members around Health and Well-being initiatives
+ Demonstrated ability to think strategically and leverage analytics and data insights to drive marketing optimization
+ Demonstrated experience with digital marketing, including web, app and social media engagement strategies
+ Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects
+ Strong business acumen skills, understanding of business goals, comfortable with evaluating and communicating financial metrics and Key Performance Indicators (KPIs)
+ Experience working with business partners to deliver solutions that meet their needs
+ Organized and detail oriented, possessing excellent time management skills
+ Excellent communications skills, written and verbal, able to communicate at all levels of the organization
+ Must be willing and able to work Eastern Standard Time business hours
Preferred Qualifications
+ Demonstrate a passion for consumer-based marketing
+ Ability to thrive in a cross-functional performance marketing environment
+ Experience working with internal partners and external vendors
+ Self-managing and disciplined; possess the ability to multi-task, manage competing priorities and operate effectively within a large and complex organizational structure
+ Experience with Agile marketing
Additional Information/Requirements
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
+ Health benefits effective day 1
+ Paid time off, holidays, volunteer time and jury duty pay
+ Recognition pay
+ 401(k) retirement savings plan with employer match
+ Tuition assistance
+ Scholarships for eligible dependents
+ Parental and caregiver leave
+ Employee charity matching program
+ Network Resource Groups (NRGs)
+ Career development opportunities
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$84,600 - $116,300 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Humana's Marketing Organization is looking for a Senior Product Marketer that has prior experience focused on Medicare, Medicaid and/or DSNP Members around Health and Well-being initiatives to join the Wellness Member Marketing Team. We are focused on the well-being of our members, empowering them to live a healthy, active, and rewarding life. In this role, you will engage members in healthy behaviors by supporting campaign development in alignment with program and campaign strategy. This is a nationwide remote role, however, you will be required to work Eastern Standard Time business hours.
We are looking for someone who can successfully work within a team to identify and develop member-centric, multi-channel targeted campaigns. The campaign strategy will engage and improve member health and well-being while also delivering quality outcomes. You will work with our Wellness/Go365 business and Clinical Quality partners to support business goals that impact a long-term growth strategy, identify new opportunities and accelerate growth and innovative thinking to drive performance and growth transformation, including member experience and member perception. Additionally, you will identify and communicate initiatives that enhance the positioning and offering of products and services to members.
Key Role Functions
+ Develop data-driven member engagement strategies and lead through all aspects of multi-channel direct marketing campaign management, including planning, campaign messaging (VAT, live agent, email, direct mail, digital touchpoints, etc.), campaign execution, and results monitoring
+ Develop transformative and test & learn initiatives to deliver on an integrated member-centric engagement strategy
+ Build working relationships with business stakeholders and work with internal and external vendors and partners
+ Play a leading role in a cross-functional team environment to achieve business goals
+ Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence
+ Utilize problem-solving and organization skills, demonstrate attention to detail and manage multiple high-profile programs
+ Experience optimizing marketing activities by leveraging analytics
Use your skills to make an impact
Required Qualifications
+ Bachelor's degree or higher in Marketing, Communications, Business Administration or related field
+ 5+ years of experience in multi-channel integrated marketing strategy and implementation focused on consumer behavior and response conversion
+ Prior focus on marketing growth strategies, innovation, test & learn scenarios, digital marketing and process implementation
+ Experience working with copywriters, graphic designers, and print/email/telecomm vendors
+ Prior marketing or industry experience focused on Medicare, Medicaid and/or DSNP Members around Health and Well-being initiatives
+ Demonstrated ability to think strategically and leverage analytics and data insights to drive marketing optimization
+ Demonstrated experience with digital marketing, including web, app and social media engagement strategies
+ Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects
+ Strong business acumen skills, understanding of business goals, comfortable with evaluating and communicating financial metrics and Key Performance Indicators (KPIs)
+ Experience working with business partners to deliver solutions that meet their needs
+ Organized and detail oriented, possessing excellent time management skills
+ Excellent communications skills, written and verbal, able to communicate at all levels of the organization
+ Must be willing and able to work Eastern Standard Time business hours
Preferred Qualifications
+ Demonstrate a passion for consumer-based marketing
+ Ability to thrive in a cross-functional performance marketing environment
+ Experience working with internal partners and external vendors
+ Self-managing and disciplined; possess the ability to multi-task, manage competing priorities and operate effectively within a large and complex organizational structure
+ Experience with Agile marketing
Additional Information/Requirements
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
+ Health benefits effective day 1
+ Paid time off, holidays, volunteer time and jury duty pay
+ Recognition pay
+ 401(k) retirement savings plan with employer match
+ Tuition assistance
+ Scholarships for eligible dependents
+ Parental and caregiver leave
+ Employee charity matching program
+ Network Resource Groups (NRGs)
+ Career development opportunities
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$84,600 - $116,300 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Source : Humana
