Senior Product Marketer - Rocket Software
Lansing, MI
About the Job
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description Summary:
We’re looking for a Senior Solution & Customer Marketing Manager to drive transformational growth within Rocket Software’s Data Modernization business unit.
Reporting to the Director, Solution & Customer Marketing as part of the Solutions and Customer Marketing team, and working closely with Growth Marketing, Product Management and Sales, you will lead the go-to-market (including messaging, collateral and launches) for solutions that enable data & analytics teams at some of the world’s largest organizations to modernize their data, from mainframe systems to the cloud. You will also enable peers in marketing to build campaigns and our direct and partner sellers to adopt and execute go-to-market strategies that build pipeline, drive revenue, and increase customer retention.
ESSENTIAL DUTIES & RESPONSIBILITIES
• Develop GTM Strategies as Foundations for Growth: Continuously analyze the market to identify opportunities for growth and accurately size segments with propensity to buy and align the organization to market opportunities and target audiences.
• Sharpen Insights to Attract & Engage Audiences: Lead the development and ongoing improvement of audience and persona frameworks and buyer journey maps to inform content strategy, demand and conversion programs.
• Understand Alternative Solutions to Improve Competitive Position: Actively understand alternative market solutions and accepted approaches that customers may employ to solve their challenges to continuously inform product strategy and tune strategic messaging that feeds campaigns, enablement and
customer programing.
• Develop Strategic Messaging and Content: Craft strategic messaging, driven by competitive positioning, that articulates unique value to and resonates with target audiences and that displays our unique perspective on the market and ideal solution.
• Evolve High Impact Product Launch Strategy: Improve the market and customer impact of product launches with defined accountability and outcomes.
• Equip the Business: Work in strategic partnership across the business to enable cross functional teams on market, plays, offers and other topics as fit.
• Accelerate Customer Value: Continuously improve customer marketing post-sale programs and campaigns that enable adoption, facilitate renewal, encourage cross-sell/upsell and create advocacy.
REQUIRED QUALIFICATIONS
• 5-7 years of experience in a B2B software product and/or solution marketing role (experience with customer marketing and content marketing is a bonus)
• Proven track record of developing compelling messaging and unique value propositions that resonate with technical and business audiences
• Experience leading sales enablement strategies that equip sellers to identify opportunities and build pipeline through successful customer engagements
• Experience managing multiple cross-functional priorities, in a remote setting, while maintaining clear communication
• Proven track record of strategizing and leading multiple high-impact B2B software solution launches, leveraging diverse channels and routes to market
• Proven track record conducting market and buyer analysis to build compelling personas that help direct marketing and sales efforts towards successful outcomes
• Experience leading sales enablement strategies that equip sellers to identify opportunities and build pipeline through successful customer engagements
• Experience engaging with analysts and leveraging analyst research and feedback to shape and drive messaging and GTM strategies
• Experience and comfort with giving presentations to executive-level audiences, including Business line leaders
• Proven expertise in advanced data analysis across surveys, sales, and marketing metrics to validate hypotheses and enhance go-to-market strategies
• Experience with Artificial Intelligence (AI) messaging and product launches is a bonus
• Must be able to work US ET business hours (9 am - 5 pm ET)
• Committed to Rocket's core values of empathy, humanity, trust and love
Information Security:
Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.
Diversity, Inclusion & Equity:
At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.
The base salary range for this role is $112,064.00 - $140,080.00 /year. Exact compensation may vary based on skills, experience, and location.
.
What Rocket Software can offer you in USA:
Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
Healthcare coverage options to fit you (and your family’s) needs
Retirement savings, with matching contributions by Rocket Software
Life and disability coverage
Leadership and skills training opportunities
Two paid work days for off-site training
EOE M/F/Vet/Disability. Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
#LI-Remote
_If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!_
Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands interact with every day. At Rocket, software has always been about people—not just ones and zeroes. We’re people solving problems for other people, and we strive to treat our customers, partners, and fellow Rocketeers with humanity. Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts with 31 offices around the world.
Job Description Summary:
We’re looking for a Senior Solution & Customer Marketing Manager to drive transformational growth within Rocket Software’s Data Modernization business unit.
Reporting to the Director, Solution & Customer Marketing as part of the Solutions and Customer Marketing team, and working closely with Growth Marketing, Product Management and Sales, you will lead the go-to-market (including messaging, collateral and launches) for solutions that enable data & analytics teams at some of the world’s largest organizations to modernize their data, from mainframe systems to the cloud. You will also enable peers in marketing to build campaigns and our direct and partner sellers to adopt and execute go-to-market strategies that build pipeline, drive revenue, and increase customer retention.
ESSENTIAL DUTIES & RESPONSIBILITIES
• Develop GTM Strategies as Foundations for Growth: Continuously analyze the market to identify opportunities for growth and accurately size segments with propensity to buy and align the organization to market opportunities and target audiences.
• Sharpen Insights to Attract & Engage Audiences: Lead the development and ongoing improvement of audience and persona frameworks and buyer journey maps to inform content strategy, demand and conversion programs.
• Understand Alternative Solutions to Improve Competitive Position: Actively understand alternative market solutions and accepted approaches that customers may employ to solve their challenges to continuously inform product strategy and tune strategic messaging that feeds campaigns, enablement and
customer programing.
• Develop Strategic Messaging and Content: Craft strategic messaging, driven by competitive positioning, that articulates unique value to and resonates with target audiences and that displays our unique perspective on the market and ideal solution.
• Evolve High Impact Product Launch Strategy: Improve the market and customer impact of product launches with defined accountability and outcomes.
• Equip the Business: Work in strategic partnership across the business to enable cross functional teams on market, plays, offers and other topics as fit.
• Accelerate Customer Value: Continuously improve customer marketing post-sale programs and campaigns that enable adoption, facilitate renewal, encourage cross-sell/upsell and create advocacy.
REQUIRED QUALIFICATIONS
• 5-7 years of experience in a B2B software product and/or solution marketing role (experience with customer marketing and content marketing is a bonus)
• Proven track record of developing compelling messaging and unique value propositions that resonate with technical and business audiences
• Experience leading sales enablement strategies that equip sellers to identify opportunities and build pipeline through successful customer engagements
• Experience managing multiple cross-functional priorities, in a remote setting, while maintaining clear communication
• Proven track record of strategizing and leading multiple high-impact B2B software solution launches, leveraging diverse channels and routes to market
• Proven track record conducting market and buyer analysis to build compelling personas that help direct marketing and sales efforts towards successful outcomes
• Experience leading sales enablement strategies that equip sellers to identify opportunities and build pipeline through successful customer engagements
• Experience engaging with analysts and leveraging analyst research and feedback to shape and drive messaging and GTM strategies
• Experience and comfort with giving presentations to executive-level audiences, including Business line leaders
• Proven expertise in advanced data analysis across surveys, sales, and marketing metrics to validate hypotheses and enhance go-to-market strategies
• Experience with Artificial Intelligence (AI) messaging and product launches is a bonus
• Must be able to work US ET business hours (9 am - 5 pm ET)
• Committed to Rocket's core values of empathy, humanity, trust and love
Information Security:
Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.
Diversity, Inclusion & Equity:
At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.
The base salary range for this role is $112,064.00 - $140,080.00 /year. Exact compensation may vary based on skills, experience, and location.
.
What Rocket Software can offer you in USA:
Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
Healthcare coverage options to fit you (and your family’s) needs
Retirement savings, with matching contributions by Rocket Software
Life and disability coverage
Leadership and skills training opportunities
Two paid work days for off-site training
EOE M/F/Vet/Disability. Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
#LI-Remote
_If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!_
Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands interact with every day. At Rocket, software has always been about people—not just ones and zeroes. We’re people solving problems for other people, and we strive to treat our customers, partners, and fellow Rocketeers with humanity. Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts with 31 offices around the world.
Source : Rocket Software
