Senior Product Marketing Manager, Amazon Out of Home Marketing - Amazon

Description Want to work for a fast-paced, innovative team? Want to work on ground-breaking initiatives? Want to pioneer new ways of going to market in one of the biggest out of home channels in the world? The WW Cross-Channel Marketing (XCM) team is looking for a talented product marketing manager who is customer obsessed, analytical, and has a passion for driving results. This position will lead the comprehensive go-to-market strategy for Amazon's physical owned and operated marketing channels. She/he will be responsible for assisting to define the strategy for what is considered "high-quality, delightful, and on-brand" for our customers and driving adoption through scalable GTM processes and mechanisms. A successful candidate will have excellent written and verbal communications skills, be analytically minded, as well as having an entrepreneurial spirit and ability to influence others. Key job responsibilities Today, the role focuses mainly on delivery vans and packaging marketing, but will continue to expand to new and exciting channels. You will develop, execute, and steward marketing initiatives with clear objectives, priorities, measurement, and deliverables. You use your deep knowledge of our business objectives and understanding of relevant systems to invent, evolve, and simplify the end-to-end GTM process. This requires building relationships with many category, marketing, and operations teams to understand their business needs and challenges, identifying barriers of going to market at scale, and building the strategies, processes, and tools to deliver a high-quality, delightful customer experience every time. Solving big, ambiguous problems gets you up the in the morning. Your core partners say you are the one who brings it all together and makes it happen. You're known for your high judgment, negotiation skills, ability to influence, deep understanding of taking new launch products to market, and ability to lead. A day in the life You work backwards from your end customers to understand what types of messages and campaigns should be prioritized in these channels, and you simplify the approval and communication workflows to increase speed to market with the highest quality -- making all the tough tradeoffs along the way. You use data and listening tools to understand how customers respond to real-world marketing, and partner with your portfolio and product team members to continuously improve with each new campaign. You will oversee the end-to-end campaign process and be responsible for delivering campaigns on-time. You will also get to influence the process as we aim for continuous improvement. Through documentation of process, you will get to leave a lasting mark on the business. About the team As part of the global marketing organization, we sit at the intersection of all of Amazon's brand and retail marketing. Our mission is to help customers discover how Amazon can meet their needs and identify developing needs of our next generation of customers. All of this requires innovation in our systems and approach. Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches Preferred Qualifications - Experience with customer segmentation, profiling, and targeting Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.