Senior Product Marketing Manager, Customer Insights - Microsoft Corporation

We are seeking a dynamic and experienced Senior Product Marketing Manager, Customer Insights to join our team and lead the marketing efforts for Dynamics 365 Customer Insights. This role will be responsible for developing and executing marketing strategies that drive awareness, adoption, and growth of our Customer Insights product. Dynamics 365 Customer Insights is a powerful customer data platform (CDP) and marketing automation/orchestration platform that helps organizations deliver exceptional customer experiences. It unifies customer data from various sources to create a comprehensive view of customers, enabling personalized and connected customer journeys across sales, marketing, and service teams. With real-time journey orchestration and AI-driven insights, Dynamics 365 Customer Insights empowers teams to uncover new opportunities and deliver personalized experiences at scale The Customer Experience (CX) marketing team is focused on driving the awareness, growth and activation of Dynamics 365 Sales and Customer Insights in addition to the new AI-powered Copilot for Sales product. This includes overseeing the strategy behind new product launches and customer communications to ensure that the features of Copilot will reach and be understood by customers. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. **Responsibilities** + Develop and execute comprehensive marketing plans to drive product awareness, adoption, and growth. + Collaborate with cross-functional teams, including product management, sales, and GTM, to align marketing strategies with business objectives. + Create compelling messaging and positioning for Dynamics 365 Customer Insights capabilities that resonate with target audiences. + Create engaging customer-facing content for web and events; including videos, slides, demos, customer stories, and more. + Develop and manage go-to-market strategies, including product launches, campaigns, and events. + Embody our culture (https://careers.microsoft.com/v2/global/en/home.html) and values (https://www.microsoft.com/en-us/about/corporate-values) **Qualifications** **Required/Minimum Qualifications** + Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business + OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business + OR equivalent experience. **Additional or Preferred Qualifications** + Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business + OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business + OR equivalent experience. + 5+ years of experience in product marketing, preferably in the technology or software industry. + Proven track record of developing and executing successful marketing strategies and campaigns. + Demonstrated understanding of marketing technology stack, including customer data platforms, customer relationship management (CRM) systems and marketing automation preferred. + Effective communication and presentation skills. + Ability to work collaboratively in a fast-paced, cross-functional environment. + Demonstrated analytical and problem-solving skills. Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay Microsoft will accept applications for the role until September 28, 2024. Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .