Senior Product Marketing Manager - OrderMyGear
Dallas, TX
About the Job
Team OMG
OrderMyGear (OMG) is the market-leading technology for promotional product distributors, apparel decorators, team dealers, and suppliers to sell branded merchandise across channels. OMG continues to push boundaries, shaping the future of group online commerce. We approach challenges as opportunities and continue building a Team of OMG’ers who work hard, welcome change, and live out our Magic.
So come join us at OMG! You can play a pivotal role in this rapidly changing industry as we scale our platform and improve the eCommerce experience for our clients and their customers.
Our Magic
TEAM IS EVERYTHING
We Invest in Each Other
We Create Solutions
We Enjoy the Ride
EMBRACE IT. OWN IT. ALL IN.
Product Marketing at OMG
As a Senior Product Marketing Manager, you help tell the world about OMG so they get it, buy it, and love it. You represent the voice of the client at all stages and are responsible for outlining why our target market needs OMG, how we’re different from competing solutions, and the ongoing value we provide to drive product adoption. Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our clients’ problems.
The Senior Product Marketing Manager helps develop and drive the go-to-market strategy, guiding positioning and messaging and acting as the glue between Product, Marketing, Sales, and Client Success. You also know our clients and prospects better than anyone, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to empower our teams to be successful. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.
In-office expectations: 3-4 times per week
Please, no third-party recruiters.
Day in the Life
+ Become the expert on our clients through interviews, shadowing client calls/meetings, analyzing win-loss data, and analyzing first- and third-party market research
+ Collaborate with Strategy, Product Marketing, Product Management, and Revenue teams to develop product positioning and messaging that resonates with our clients and target buyer personas
+ Develop and execute on go-to-market plans for feature releases and new solutions, including creating key deliverables, training internal teams, and coordinating market-facing activities
+ Act as a thought leader for the market and OMG solutions, providing input and deliverables to support marketing initiatives
+ Create internal and external-facing content about OMG solutions including training materials, client emails and in-app messages, sell sheets, blog posts, battle cards, demo videos, etc. and train teams on how to effectively use the resources
+ Represent OMG in client-facing forums including hosting webinars, speaking at industry events, and engaging with industry publications
+ Assist with competitive intelligence, creating and maintaining battle cards, building competitor comparisons, and training Revenue teams on how to position against competitors
+ Conduct ongoing research on the macro market, industry specific trends, and assist with research initiatives, educating internal stakeholders and making recommendations based on what you learn
Requirements
Must Haves
+ 4-6 years of product marketing experience with at least 3 years of experience in B2B or B2C Software-as-a-Service offerings. Experience in the branded merchandise/promotional product industry a plus
+ A track record of becoming the subject matter expert on a market, its customers, and competitors
+ Must be a strong communicator – clear and consistent writer with an eye for editing, as well as a strong public speaker who's comfortable in front of internal and external audiences
+ Ability to synthesize and transform first- and third-party research, company strategy, and product knowledge into compelling stories and messaging
+ Self-directed and comfortable working cross-functionally with OMG’ers at every level, as well as clients, partners, and other third parties
+ Data-driven with experience in qualitative and quantitative analysis, using data to inform decisions and strategy, as well as measure results to prove what is or isn’t working
+ Experience creating effective, high-quality marketing and sales collateral with a unique point of view (e.g., sell sheets, landing pages, emails, demo videos, presentations, battle cards, etc.) based on market research, our positioning, client/prospect interviews, and needs from the Revenue team. Must have a portfolio of samples
+ Proficient in product marketing applications such as Pendo, Crayon, and Salesforce CRM
+ Experience with pricing and packaging a plus
+ Bachelor’s degree in business or marketing; MBA preferred
+ Pragmatic Institute Certified (PMC) preferred
+ Product Marketing Core certified by Product Marketing Alliance preferred
+ U.S. Citizen or Permanent Resident status required
+ Visa Sponsorship not available
OrderMyGear provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, sexual orientation, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training
Benefits
A Few of the Perks
+ Competitive benefits & PTO
+ 401(k) with employer match
+ Paid parental leave
+ Wholesale discount to name brands
+ In-office benefits:
+ Catered lunches & breakfasts
+ Company happy hours and outings
+ Casual office atmosphere & one block from Deep Ellum
+ Fully stocked kitchen
+ Commuter benefits
OrderMyGear (OMG) is the market-leading technology for promotional product distributors, apparel decorators, team dealers, and suppliers to sell branded merchandise across channels. OMG continues to push boundaries, shaping the future of group online commerce. We approach challenges as opportunities and continue building a Team of OMG’ers who work hard, welcome change, and live out our Magic.
So come join us at OMG! You can play a pivotal role in this rapidly changing industry as we scale our platform and improve the eCommerce experience for our clients and their customers.
Our Magic
TEAM IS EVERYTHING
We Invest in Each Other
We Create Solutions
We Enjoy the Ride
EMBRACE IT. OWN IT. ALL IN.
Product Marketing at OMG
As a Senior Product Marketing Manager, you help tell the world about OMG so they get it, buy it, and love it. You represent the voice of the client at all stages and are responsible for outlining why our target market needs OMG, how we’re different from competing solutions, and the ongoing value we provide to drive product adoption. Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our clients’ problems.
The Senior Product Marketing Manager helps develop and drive the go-to-market strategy, guiding positioning and messaging and acting as the glue between Product, Marketing, Sales, and Client Success. You also know our clients and prospects better than anyone, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to empower our teams to be successful. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.
In-office expectations: 3-4 times per week
Please, no third-party recruiters.
Day in the Life
+ Become the expert on our clients through interviews, shadowing client calls/meetings, analyzing win-loss data, and analyzing first- and third-party market research
+ Collaborate with Strategy, Product Marketing, Product Management, and Revenue teams to develop product positioning and messaging that resonates with our clients and target buyer personas
+ Develop and execute on go-to-market plans for feature releases and new solutions, including creating key deliverables, training internal teams, and coordinating market-facing activities
+ Act as a thought leader for the market and OMG solutions, providing input and deliverables to support marketing initiatives
+ Create internal and external-facing content about OMG solutions including training materials, client emails and in-app messages, sell sheets, blog posts, battle cards, demo videos, etc. and train teams on how to effectively use the resources
+ Represent OMG in client-facing forums including hosting webinars, speaking at industry events, and engaging with industry publications
+ Assist with competitive intelligence, creating and maintaining battle cards, building competitor comparisons, and training Revenue teams on how to position against competitors
+ Conduct ongoing research on the macro market, industry specific trends, and assist with research initiatives, educating internal stakeholders and making recommendations based on what you learn
Requirements
Must Haves
+ 4-6 years of product marketing experience with at least 3 years of experience in B2B or B2C Software-as-a-Service offerings. Experience in the branded merchandise/promotional product industry a plus
+ A track record of becoming the subject matter expert on a market, its customers, and competitors
+ Must be a strong communicator – clear and consistent writer with an eye for editing, as well as a strong public speaker who's comfortable in front of internal and external audiences
+ Ability to synthesize and transform first- and third-party research, company strategy, and product knowledge into compelling stories and messaging
+ Self-directed and comfortable working cross-functionally with OMG’ers at every level, as well as clients, partners, and other third parties
+ Data-driven with experience in qualitative and quantitative analysis, using data to inform decisions and strategy, as well as measure results to prove what is or isn’t working
+ Experience creating effective, high-quality marketing and sales collateral with a unique point of view (e.g., sell sheets, landing pages, emails, demo videos, presentations, battle cards, etc.) based on market research, our positioning, client/prospect interviews, and needs from the Revenue team. Must have a portfolio of samples
+ Proficient in product marketing applications such as Pendo, Crayon, and Salesforce CRM
+ Experience with pricing and packaging a plus
+ Bachelor’s degree in business or marketing; MBA preferred
+ Pragmatic Institute Certified (PMC) preferred
+ Product Marketing Core certified by Product Marketing Alliance preferred
+ U.S. Citizen or Permanent Resident status required
+ Visa Sponsorship not available
OrderMyGear provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, sexual orientation, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training
Benefits
A Few of the Perks
+ Competitive benefits & PTO
+ 401(k) with employer match
+ Paid parental leave
+ Wholesale discount to name brands
+ In-office benefits:
+ Catered lunches & breakfasts
+ Company happy hours and outings
+ Casual office atmosphere & one block from Deep Ellum
+ Fully stocked kitchen
+ Commuter benefits
Source : OrderMyGear
