Senior Product Marketing Manager - Iron Orchid Designs
Folsom, CA 95630
About the Job
TEAM, FAMILY, CREATIVITY, AND COMMUNITY IS OUR STRENGTH
Iron Orchid Designs (IOD) is seeking a passionate, experienced, and creative Senior Product Marketing Manager. The Senior Product Marketing Manager will be responsible for advancing and strengthening the company’s brand and presence in the creative products industry.
Iron Orchid Designs (IOD), is driven by the passion of two sisters to inspire and empower people and embrace their creative identity. We believe that every individual possesses the innate ability to create, regardless of their perceived talent or skill. Through our innovative tools and products, including transfers, moulds, stamps, and paint inlays, we aim to challenge the status quo in the creative industry. By prioritizing independently owned boutiques and fostering a close-knit community, we create a nurturing environment where beginners and advanced creators feel welcomed, loved, and supported. Our thoughtfully crafted designs transcend time, ensuring that your creations embody a designer quality that will be cherished and admired for generations.
IOD leads and serves an international family of independent retailers (aka Stockists) with the philosophy of a heart of humility and a desire to make a difference for the better in the lives of others. The IOD sisters believe everyone is uniquely created and aim to inspire, empower, and encourage.
THE OPPORTUNITY
A fantastic opportunity for a REMOTE 4-day/30-hour work week. Reporting to IOD’s CEO, the Senior Product Marketing Manager will manage, develop strategies, utilize analytics, keep abreast of market trends, and manage and facilitate the overall marketing plan. The Senior Product Marketing Manager will be an active participant on IOD’s Core Team, act as Champion of the Marketing Department, and manage two direct reports. This is an exciting opportunity to join our team, have an optimal work/life balance, and grow this position and your career as we are on trend to aggressively scale over the next four years.
CAREER DETAILS
RESPONSIBILITIES
Brand Management
Iron Orchid Designs (IOD) is seeking a passionate, experienced, and creative Senior Product Marketing Manager. The Senior Product Marketing Manager will be responsible for advancing and strengthening the company’s brand and presence in the creative products industry.
Iron Orchid Designs (IOD), is driven by the passion of two sisters to inspire and empower people and embrace their creative identity. We believe that every individual possesses the innate ability to create, regardless of their perceived talent or skill. Through our innovative tools and products, including transfers, moulds, stamps, and paint inlays, we aim to challenge the status quo in the creative industry. By prioritizing independently owned boutiques and fostering a close-knit community, we create a nurturing environment where beginners and advanced creators feel welcomed, loved, and supported. Our thoughtfully crafted designs transcend time, ensuring that your creations embody a designer quality that will be cherished and admired for generations.
IOD leads and serves an international family of independent retailers (aka Stockists) with the philosophy of a heart of humility and a desire to make a difference for the better in the lives of others. The IOD sisters believe everyone is uniquely created and aim to inspire, empower, and encourage.
THE OPPORTUNITY
A fantastic opportunity for a REMOTE 4-day/30-hour work week. Reporting to IOD’s CEO, the Senior Product Marketing Manager will manage, develop strategies, utilize analytics, keep abreast of market trends, and manage and facilitate the overall marketing plan. The Senior Product Marketing Manager will be an active participant on IOD’s Core Team, act as Champion of the Marketing Department, and manage two direct reports. This is an exciting opportunity to join our team, have an optimal work/life balance, and grow this position and your career as we are on trend to aggressively scale over the next four years.
CAREER DETAILS
- $75,000 - $85,000 based on experience
- 30 hours minimum per week – a great work/life balance opportunity
- REMOTE - Monday –Thursday 8:00 – 5:00 PST (with flexibility)
- Occasional overnight travel – 1-2 times/year for Staff Development
- Sick and Holiday Pay
- Fun gatherings and team-building events
RESPONSIBILITIES
Brand Management
- Develop strategies for brand equity, loyalty, and recognition
- Oversee social media to ensure brand consistency
- Unify the visual assets of the brand
- Research, implement, and maintain social media strategies to grow online presence
- Develop new content and expand the company’s YouTube channel
- Create, write, and manage the brand’s blog and newsletter
- Knowledgeable on Pinterest strategy, with the ability to implement a successful platform campaign.
- Analyze data and make recommendations to boost customer engagement
- Maintain and improve the use of content calendar and processes
- Lead daily, weekly, and monthly delivery of marketing outputs
- Determine KPIs and submit monthly performance reports
- Manage marketing budget and maximize efficiency
- Plan and execute brand and product campaigns (e.g., new releases, launching new product lines, etc.)
- Brainstorm promotional events or activities
- Utilize analytics to evaluate customer psychology and behavior
- Assess and improve customer user experience
- Identify channels and platforms to grow customer engagement
- Provide VoC input on the attractiveness of company pricing and product mix
- Keep abreast of industry trends and brand competitors
- Lead and manage marketing team: marketing manager and content manager
- Participate and attend Core Team meetings
- Develop and manage the marketing budget
- Utilize AI to develop best practices in marketing efforts
- Oversee and facilitate marketing department goals
- Evaluate, recommend, and utilize relevant marketing SaaS and other technologies
- Proven managerial marketing level experience in the e-commerce space
- BA/BS in Marketing and Communications, Business Administration, or a related field is preferred
- AI knowledge and experience preferred
- Ability to develop and manage department budget
- Knowledge of web analytics
- Creative and Strategic
- Stellar communication skills both verbal and written
- Ability to collaborate effectively in a matrixed environment and across multiple time zones
- Proactive and Passionate
- Team Player
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Source : Iron Orchid Designs