Senior Product Marketing Manager, Loom (Growth) at Atlassian

OverviewWorking at AtlassianAtlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.SummaryLoom is Atlassian's offering for quick, async video updates. Loom brings video messaging to work and empowers everyone to communicate more effectively, wherever they are. As one of the newest products in the Atlassian family, we are looking for an experienced Product Marketer to partner with teams across Product, Growth, Performance Marketing, Customer Lifecycle Marketing, and more to help existing Atlassian users understand the value of Loom. This PMM will develop new positioning, partner to create net-new signup and adoption programs, and bring a creative and resonant value proposition to the market.As a Senior Product Marketing Manager focused on Growth, you will help shape the adoption of Loom within the Atlassian portfolio. This includes the messaging and positioning of Loom to existing Jira and Confluence users, Atlassian’s two biggest business lines. You will identify the ideal buyer and user personas, their core jobs to be done, as well as stay on top of market and competitive analysis. You will partner with demand generation teams to optimize the signup funnel and the post-signup onboarding journey. You will create essential content needed to sell the value of Loom to existing Atlassian customers who already use Jira and Confluence.ResponsibilitiesWhat you’ll doDeeply understand the personas and use cases of our portfolio of Atlassian products and create content that communicates that value to prospectsDevelop world-class positioning influenced by market trends, customer feedback, and competitive differentiationPartner with demand gen teams to shape strategy for and run awareness and cross-sell campaignsWork with customer lifecycle marketing to build a seamless customer journey activation and onboardingPropose, test, and implement improvements to our marketing messages, promotions, pricing & packaging, and channels to increase signupsDrive go-to-market launches for new Atlassian integrations between our products and work closely with the product team to influence the roadmapQualificationsYour background5+ years of experience in product marketing (subset of time in either product management or growth role OK)Experience in positioning solutions and bundles in a portfolio company, selling multiple productsExcellent written and verbal communication skills resulting in exceptional positioning, messaging, and storytellingStrong analytical skills and a data-driven mindsetNever-ending market, customer, and product curiosityStrong interpersonal and influence skills with colleagues, customers, and partnersCompensationAt Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:Zone A: $150,700 - $200,900Zone B: $135,600 - $180,800Zone C: $125,000 - $166,700This role may also be eligible for benefits, bonuses, commissions, and equity.Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.Our perks & benefitsAtlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefitsto learn more.About AtlassianAt Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.To learn more about our culture and hiring process, visit go.atlassian.com/crh.Job SummaryCategory: Marketing