Senior Product Marketing Manager, Webflow AI - Webflow

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.

We’re looking for a Senior Product Marketing Manager, Webflow AI to play a critical and strategic role in our company’s growth.

We are looking for a senior product marketer with a deep understanding of positioning and go-to-market to support our product team in launching our AI product investments. You will partner closely with product leadership, including executive visibility on day one - to define our approach to new AI features for our core audience. Then you’ll work with product counterparts to bring these bets past the finish line, including building positioning, messaging and go to market strategy, and partnering with the internal stakeholders to make these investments commercially successful. You’ll be a trusted advisor to key senior leaders and ultimately be accountable to driving growth for the business.

This is a highly visible and strategic role in which it will be crucial to build trust and partnership with other marketers in addition to colleagues in: Product, Content, Brand, Pricing, Sales, Integrated Marketing, Community, Education, and Partnerships.

About the role

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• Zone A: [$162,000 - $226,500]
• Zone B: [$152,000 - $212,500]
• Zone C: [$143,000 - $199,000]
• Reporting to the Head of Product Marketing

As a Senior Product Marketing Manager, Webflow AI, you’ll …

• Develop an expert understanding of Webflow’s products, use cases, and the markets in which we compete — to bring to market new functionalities that drive value for our customers and our business
• Partner closely with product leaders to identify opportunities for new investment areas, including leading workstreams on product market fit, competitive analysis, and product scoping
• Bring new launches to market with a focus on driving commercial success - including developing pricing and packaging for new features, and partnering with sales leadership on enablement and deal support
• Partner closely with integrated marketing on building scalable campaigns that help us enter new markets - including content creation, audience segmentation, PR and demand generation.
• Take an agile approach to go to market: being willing to test, iterate and define new processes for how we market new products at Webflow.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you

You’ll thrive as a Senior Product Marketing Manager, Webflow AI if you:

• Have 5+ years of product marketing experience in the B2B enterprise software space
• Have experience in AI & web design/development
• Possess demonstrable understanding of web design and development and the relevant audiences associated with that type of work
• Have experience marketing and bringing technical AI-products to market
• Have owned a product area end-to-end; including product strategy, positioning, go to market and revenue targets.
• Enjoy turning complex technical concepts into simple, thoughtful, and compelling stories
• Have experience with crafting, iterating, and testing end-user messaging
• Enjoy driving and validating new initiatives, then transforming them into repeatable programs
• Have prior experience working at product-led growth organizations and/or freemium business models
• Bonus: Have deep experience using Webflow or similar web development technology

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week)
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required)
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.