Senior Product Marketing Manager, World ID - Worldcoin

Senior Product Marketing Manager, World ID

Worldcoin (www.worldcoin.org) is an open-source protocol, supported by a global community of developers, individuals, economists, and technologists committed to expanding participation in, and access to, the global economy. Its community is united around core beliefs in the inherent worth and equality of every individual, the right to personal privacy, and open and public collaboration. These beliefs are reflected in what the community is building: a public utility to connect everyone to the global economy.

The Worldcoin Foundation (www.worldcoin.foundation) is the protocol’s steward and will support and grow the Worldcoin community until it becomes self-sufficient. Tools for Humanity (www.toolsforhumanity.com) is a global hardware and software development company. It helped launch Worldcoin and continues to provide support to the Foundation, in addition to operating the World App.

About the team:

The World ID team is on a mission to empower every person on the planet with a unique digital identity that distinguishes humans from AI online.

As the driving force behind World ID, the team oversees the entire lifecycle of the product—from user experiences to developer interactions. Our goal is to establish a decentralized identity protocol that is open for any developer to contribute to and build upon.

Built on Web3 technology, World ID prioritizes privacy, security, and data self-custody as foundational principles. We ensure that users maintain full control of their data, setting a new standard for privacy in the digital age.

Challenges and opportunities we tackle include:

• Scaling globally with local relevance, ensuring World ID works for people across diverse regions and contexts.
• Building a vibrant global developer community that spans both Web2 and Web3 ecosystems.
• Bridging the gap between Web2 and Web3, making the transition seamless for users and developers.
• Empowering users to control their own data through data minimization at internet scale.
• Introducing a new, privacy-preserving digital credential to the evolving digital identity ecosystem.

Together, we are redefining what it means to own and protect your digital identity in a decentralized world.

About the Opportunity:

We are looking for a passionate and skilled Product Marketing Manager who will be instrumental in driving the adoption of World ID. This role is key in shaping the narrative around World ID, educating key stakeholders, and developing resources that will enable users, developers, and partners to understand and leverage the product effectively.

In this role, you will:

• Educate Users & Developers:
  • Build and execute marketing strategies to communicate the value and potential of World ID to a global audience, including end-users, developers (Web2 and Web3), and key opinion leaders (KOLs). Develop clear, engaging educational content (videos, articles, guides, webinars) to help users and developers understand the benefits and integration possibilities of World ID. Create materials for technical and non-technical audiences to ensure a clear understanding of World ID’s use cases and how it works in practice.
• Build Product & Partnership Collateral:
  • Collaborate with product, partnerships, and developer relations teams to create product documentation, case studies, and whitepapers that showcase the benefits of integrating World ID into applications and platforms. Develop targeted collateral that speaks to the unique needs of Web2 and Web3 developers, business leaders, and partner segments, showcasing World ID’s value in identity verification, decentralized applications, and cross-industry use cases. Craft marketing assets (decks, brochures, presentations) to support sales, partnership, and developer advocacy efforts.
• Engage and Grow the Developer & Partner Ecosystem:
  • Help build relationships with developers, KOLs, and key ecosystem partners by developing tailored marketing campaigns, co-branded content, and partnership strategies. Work with the partnerships team to identify and nurture strategic alliances that drive the adoption of World ID across multiple industries and developer communities. Attend and represent Worldcoin at industry conferences, developer meetups, and online forums to evangelize the potential of World ID.
• Market Research & Strategy:
  • Conduct market research to identify key trends, competitor activities, and customer pain points within identity verification, decentralized finance (DeFi), and digital identity ecosystems. Collaborate closely with product managers to influence product roadmaps based on market insights and developer feedback. Develop and manage go-to-market strategies for new features and World ID improvements.

About You:

• Experience:
  • 5+ years of product marketing or related experience, ideally within blockchain, decentralized technologies, or digital identity solutions.
  • Strong understanding of Web2 and Web3 ecosystems, with the ability to communicate technical concepts to a wide range of audiences.
  • Experience working with developers and partners, building marketing collateral for developer engagement and partnerships.
• Skills:
  • Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives and educational materials.
  • Proficiency in creating engaging marketing assets, such as case studies, pitch decks, blog posts, and technical documentation.
  • A collaborative mindset and ability to work cross-functionally with product, engineering, and partnerships teams.
  • Familiarity with Web3 technologies (blockchain, decentralized apps) and traditional Web2 systems is a plus.
• Passion:
  • A deep passion for decentralized technologies and the future of digital identity.
  • A desire to contribute to Worldcoin’s mission of creating a fairer financial system by making identity verification universally accessible and privacy-preserving.

What we offer:

• An open and collaborative office space in downtown SF
• Unlimited PTO
• Monthly Phone Reimbursement or a company device
• Daily DoorDash credit for in-office meals
• 401k + employer match program

The reasonably estimated salary for this role at TFH in San Francisco ranges from $210,000 - $240,000, plus a competitive long-term incentive package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best-in-class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision and mental health benefits, a 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

Worldcoin is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws. Worldcoin is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.