Senior Product Marketing Professional - Humana
Harrisburg, PA
About the Job
Become a part of our caring community and help us put health first
Are you a data-obsessed marketer with a passion for wellness? Join Humana's Marketing Organization as a Senior Product Marketing Professional on the Wellness Member Marketing Team. Working remotely, you will play a pivotal role in enhancing the well-being of our members, empowering them to live healthy, active, and rewarding lives while supporting Humana's enterprise goals. This role is ideal for someone with a background in Medicare, Medicaid, or DSNP-focused marketing, aiming to deeply engage members in health-positive behaviors like screenings and annual wellness visits.
Our Wellness Member Marketing team is eager to welcome a performance marketer with Medicare, Medicaid or DSNP experience who excels in developing targeted, multi-channel campaigns that resonate with our members. You'll collaborate with our Wellness/Go365 business and Clinical Quality partners to support our long-term growth strategy that includes improving member health and enterprise quality outcomes.
Key Role Functions
+ Develop and lead data-driven strategies for member engagement across various traditional and digital channels including social media
+ Lead test and learn strategies to increase member engagement
+ Use your analytical skills to identify and evaluate new opportunities based on campaign performance and market research
+ Foster strong relationships with business stakeholders and coordinate with both internal and external vendors and partners
Use your skills to make an impact
Required Qualifications
+ Bachelor's Degree in Marketing, Communications, Business Administration, or a related field
+ 5+ years of experience in health insurance or a related industry with multi-channel marketing
+ Results-oriented (tell us about the business outcomes you've driven with your campaigns in your resume!)
+ Proven track record creating and executing campaign strategies that meet or exceed business goals
+ Experience with social media strategy planning and implementation
+ Exceptional organizational skills that support meeting deadlines
+ Strong communication skills, capable of engaging effectively at all organizational levels
Preferred Qualifications
+ Experience in Medicare, Medicaid, or DSNP-focused marketing initiatives centered around Health and Well-being
+ Adept at working in a dynamic, cross-functional environment
+ Experience working in agile marketing teams
Additional Information/Requirements
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
+ Health benefits effective day 1
+ Paid time off, holidays, volunteer time and jury duty pay
+ Recognition pay
+ 401(k) retirement savings plan with employer match
+ Tuition assistance
+ Scholarships for eligible dependents
+ Parental and caregiver leave
+ Employee charity matching program
+ Network Resource Groups (NRGs)
+ Career development opportunities
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$84,600 - $116,300 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Are you a data-obsessed marketer with a passion for wellness? Join Humana's Marketing Organization as a Senior Product Marketing Professional on the Wellness Member Marketing Team. Working remotely, you will play a pivotal role in enhancing the well-being of our members, empowering them to live healthy, active, and rewarding lives while supporting Humana's enterprise goals. This role is ideal for someone with a background in Medicare, Medicaid, or DSNP-focused marketing, aiming to deeply engage members in health-positive behaviors like screenings and annual wellness visits.
Our Wellness Member Marketing team is eager to welcome a performance marketer with Medicare, Medicaid or DSNP experience who excels in developing targeted, multi-channel campaigns that resonate with our members. You'll collaborate with our Wellness/Go365 business and Clinical Quality partners to support our long-term growth strategy that includes improving member health and enterprise quality outcomes.
Key Role Functions
+ Develop and lead data-driven strategies for member engagement across various traditional and digital channels including social media
+ Lead test and learn strategies to increase member engagement
+ Use your analytical skills to identify and evaluate new opportunities based on campaign performance and market research
+ Foster strong relationships with business stakeholders and coordinate with both internal and external vendors and partners
Use your skills to make an impact
Required Qualifications
+ Bachelor's Degree in Marketing, Communications, Business Administration, or a related field
+ 5+ years of experience in health insurance or a related industry with multi-channel marketing
+ Results-oriented (tell us about the business outcomes you've driven with your campaigns in your resume!)
+ Proven track record creating and executing campaign strategies that meet or exceed business goals
+ Experience with social media strategy planning and implementation
+ Exceptional organizational skills that support meeting deadlines
+ Strong communication skills, capable of engaging effectively at all organizational levels
Preferred Qualifications
+ Experience in Medicare, Medicaid, or DSNP-focused marketing initiatives centered around Health and Well-being
+ Adept at working in a dynamic, cross-functional environment
+ Experience working in agile marketing teams
Additional Information/Requirements
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
+ Health benefits effective day 1
+ Paid time off, holidays, volunteer time and jury duty pay
+ Recognition pay
+ 401(k) retirement savings plan with employer match
+ Tuition assistance
+ Scholarships for eligible dependents
+ Parental and caregiver leave
+ Employee charity matching program
+ Network Resource Groups (NRGs)
+ Career development opportunities
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$84,600 - $116,300 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Source : Humana
