Senior Public Information Representative at University of California - San Francisco

Senior Public Information Representative - Clinical







R_Public Affairs




Full Time




80952BR


Job Summary


UC San Francisco is one of the world's preeminent health sciences universities. Its renowned biomedical research enterprise, as well as its graduate schools of Dentistry, Medicine, Nursing and Pharmacy, are consistently ranked among the top in the nation. Its clinical enterprise, UCSF Health, includes UCSF Medical Center and UCSF Benioff Children's Hospitals, and ranks among the nation's top academic medical centers for the specialty care it provides.

UCSF Public Affairs seeks a seasoned health care communicator and strong team player to join our team as a Senior Public Information Representative (SPIR) to promote the mission and work of UCSF Health at a time of significant expansion.

The SPIR will report to the Senior Director - Public Relations and will collaborate closely with the UCSF Health Marketing and Communications team to align media relations strategies and content with UCSF Health's growth strategy, priority service lines, affiliations and acquisitions, and national and local reputation.

The role will also work closely with the OC's Strategic Communications team to develop proactive and reactive materials that align with our strategic initiatives and priorities. This includes working closely with the executive directors of Public Affairs and of Strategic Communications, as well as with the Vice Chancellor of Communications, as needed, on sensitive communications.

Additional responsibilities include managing media inquiries, scheduling interviews and briefing leaders on media focus; developing communications plans with strategy, goals, and tactics; producing news releases, web stories, fact sheets, media pitches, talking points, social media, video scripts, etc.; providing ad hoc media training for spokespeople and counsel on media response; supporting the response to sensitive and/or complex institutional policies or practices; and staffing reporters at onsite media engagements.

This role requires external communications experience in a health care delivery setting. The successful candidate will have public relations experience in an academic medical center or hospital system, understand current business challenges and sensitivities in clinical care, and demonstrate knowledge of best practices in strategic and sensitive communications.

The role also requires strong writing skills, a collaborative spirit, and substantial experience with news media. The ability to identify and earn media placements for UCSF Health business leaders and to write on a variety of health issues is essential. Native-level language proficiency in Spanish or Chinese is preferred.

Please note that this is a HYBRID work role with an in-person requirement in San Francisco.

The Office of Communications actively supports UCSF's PRIDE Values of Professionalism, Respect, Integrity, Diversity & Excellence. Candidates representing California's diverse communities are encouraged to apply.

This role is a 1 year contract role from the start date.
The final salary and offer components are subject to additional approvals based on UC policy.
Your placement within the salary range is dependent on a number of factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement.
The salary range for this position is $94,400 - $201,800 (Annual Rate).
To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html

Department Description

As UCSF's enterprise communications team, the Office of Communications (OC) provides comprehensive and coordinated leadership in planning, creating and implementing integrated strategies across all media to foster increased awareness and support of UCSF's mission, vision, accomplishments and strategic priorities among its diverse internal and external constituencies. It serves as the official voice of UCSF to regional, state, national and international news media. Its Public Affairs team serves as the official voice of UCSF to regional, state, national and international news media.

UCSF Public Affairs is dedicated to supporting UCSF's enterprise strategic goals and communicating UCSF's excellence across the breadth of its mission through traditional and evolving news media, as well as our own channels. The team serves as the front line for media and as the primary external communications liaison with UCSF's -3,900 faculty members, with responsibility for managing those relationships and for guiding them in promoting their work. Public Affairs is a dynamic and collaborative team, made up of bright, talented, motivated colleagues who bring a variety of communications skills to their roles and provide significant support to one another.


Required Qualifications

• Bachelor's degree in related area.
• Minimum five years related work experience.
• Experience in strategic hospital PR, with an understanding of the hospital and health care landscape, current challenges hospitals face, and the sensitivities, practices and protocols necessary in external hospital communications.
• Diplomacy in navigating sensitive internal issues, judgment in issue recognition & resolution, and discretion in handling confidential issues.
• Advanced knowledge of strategies, principles and practices in proactive and responsive media relations.
• Clear understanding of the evolving news media and ability to engage reporters in a proactive and positive manner to best serve the institution's goals.
• Advanced verbal, written and interpersonal communication skills.
• Capacity to learn quickly and adapt to fast-changing news and communications opportunities and challenges.
  
  
  Preferred Qualifications
  
  
  • Knowledge of UCSF Health, its achievements, mission, vision, goals, objectives, programs, policies and infrastructure.
  • Master's degree or higher in related area and/or equivalent experience.
    
    
    About UCSF
    
    The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. We bring together the world's leading experts in nearly every area of health. We are home to five Nobel laureates who have advanced the understanding of cancer, neurodegenerative diseases, aging and stem cells.
    
    
    Pride Values
    
    UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence - also known as our PRIDE values.
    
    In addition to our PRIDE values, UCSF is committed to equity - both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu
    
    Join us to find a rewarding career contributing to improving healthcare worldwide.
    
    
    Equal Employment Opportunity
    
    The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
    
    
    Organization
    
    Campus
    
    
    Job Code and Payroll Title
    
    005885 MEDIA COMM SPEC 4
    
    
    Job Category
    
    Marketing / Communications, Professional (Non-Clinical)
    
    
    Bargaining Unit
    
    99 - Policy-Covered (No Bargaining Unit)
    
    
    Employee Class
    
    Contract
    
    
    Percentage
    
    100%
    
    
    Location
    
    Flexible (combination of onsite and remote work), Mission Bay (SF)
    
    
    Shift
    
    Days
    
    
    Shift Length
    
    8 Hours
    
    
    Additional Shift Details
    
    Mon-Fri 8:30am-5:30pm, occasional nights and weekends