Senior Quantitative User Researcher (Mixed-Methods), Dallas-TX - H-E-B

H-E-B Digital is seeking a motivated, customer-focused Senior Quantitative User Researcher to join our team. You will work alongside a diverse group of product managers, researchers, engineers, designers, content strategists, and data scientists to create digital experiences that make a difference for millions of customers and Partners across Texas. You’ll immerse yourself in understanding the intricacies of retail, focusing on search, discovery, and personalization to enhance how customers find what they need. As part of our team, you'll contribute to shaping the future of grocery and retail through data-driven insights and innovative solutions.

In this role, you will establish best-in-class data practices to elevate our understanding of customer behavior and optimize search and discovery experiences. This is a unique opportunity to build experimentation capabilities within a high-impact role. You will design and implement data pipelines, conduct deep quantitative analysis, and translate complex insights into strategic recommendations that enhance customer satisfaction and business outcomes. This position offers the opportunity to make a tangible impact on how customers shop, influence strategic decisions across the organization, and collaborate with a multi-disciplinary team committed to delivering an exceptional H-E-B experience.

H-E-B's Bold Promise is to build the Greatest Retailing Company, delivering exceptional service, fresh products, and great value. We believe in thinking like the customer, making decisions that improve the lives of our Partners, and striving for continuous improvement. Join us in our commitment to serve and uplift the communities we call home, and be a part of a culture where each and every person counts.

Key Responsibilities:

• Drive quantitative research initiatives focused on optimizing search relevance, monetization, and personalization for H-E-B’s digital experiences.
• Design and execute end-to-end research projects, using methodologies like A/B testing, multivariate testing, survey design, and behavioral analysis.
• Build and manage data pipelines to support experimentation and generate actionable insights.
• Collaborate closely with design, product management, engineering, data science, and content strategy teams to integrate research findings into the product lifecycle.
• Translate complex data into clear, actionable recommendations that drive product and business decisions.
• Analyze customer behavior across search and discovery touchpoints, identifying opportunities for improvement and innovation.
• Advocate for a data-informed culture within cross-functional teams, facilitating workshops and storytelling sessions to ensure alignment on research findings.

Minimum Qualifications:

• Bachelor’s or Master’s degree in Human-Computer Interaction, Cognitive Psychology, Social Sciences, Statistics, or a related field.
• 5+ years of experience in UX research, specializing in quantitative or mixed-methods research.
• Demonstrated expertise in designing and analyzing online experiments, including A/B testing and multivariate testing, to drive product and design decisions.
• Proficiency in working with large datasets and building data pipelines using statistical software (e.g., R, Python, SQL).
• Advanced skills in at least three of the following areas: statistical inference, survey methodology, regression modeling, exploratory data analysis, or experimental design.
• Strong communication skills, with the ability to effectively present user research findings to cross-functional teams and stakeholders at all levels.

Preferred Qualifications:

• Master’s or PhD in a relevant field.
• Experience in the retail or e-commerce sectors, with a focus on grocery preferred.
• Deep expertise in search optimization, relevance tuning, and discovery user experiences.
• Proficiency in advanced statistical techniques, including regression analysis, causal inference, and bias correction.
• Strong skills in data visualization and storytelling to communicate insights and recommendations effectively.
• Bilingual proficiency (especially Spanish) is a plus.

About the Design Research Team:
H-E-B Digital Design Research is a multi-disciplinary team dedicated to understanding Partner and customer needs. We leverage their experiences to guide strategy, design, and product decisions that make a meaningful impact. Our team believes that understanding the attitudes, behaviors, and motivations of our users is key to creating meaningful, holistic experiences that help H-E-B thrive. We embrace collaboration, translating insights into action, and constantly measuring our impact to ensure continuous growth and improvement.