Senior Service Line Marketing Manager - Orlando Health

The Senior Service Line Marketing Manager serves as a leader in the service line marketing area and is responsible for managing and executing successful implementation of marketing plans and promotions across a wide range of digital and traditional channelsto increase engagement and drive revenue.

• Serves as a marketing manager for the assigned service lines, facility or designated area.
• Serves as a mentor and resource to Service Line Marketing Managers.
• Developsstrategic integrated marketing plansthat are aligned with the organization’s business goals. Effectively uses market
  research to quantify initiatives and goals.
• Directly meets and communicates with Service Line team membersto identify, document, and report all aspects of their
  respective service line to be used for marketing planning and execution.
• Managesthe implementation of the marketing plans, digital and traditional which may include physician relations; print,
  broadcast, digital and out of home advertising; direct mail and businessto businessinitiatives; media relations; video
  production;special events; website;social media and collateral development.
• Works with advertising/marketing agencies and artiststo develop logos, collateral material and advertising campaignsto
  successfully package services and facilities within the corporate graphic guidelines.
• Contributesto campaign-related Customer Relationship Management(CRM) database initiativessuch asimplementing lifecycle
  strategies, marketing automation, identifying userscoring needs and leveraging dynamic messaging to optimize campaign
  responsiveness.
• Facilitatesthe promotion of new products and enhances existing productsin core service linesincluding cardiovascular,
  orthopedics, oncology,trauma, neuroscience, obstetrics, gynecology, and pediatrics.
• Creates and crafts marketing content and materialsto be utilized for various elements of marketing initiatives, with focus
  on maximizing conversion rates and Return on Investment(ROI) from campaignsthrough measurement.
• Analyzes and reports out performance of campaigns and marketing/database trends/metrics.
• Evaluates plans and programs to determine if the goals/objectives were met, including Return on Investment.
• Manages department interns to provide valuable learning experience for the intern.
• Manages relationship with external vendors and ensures the vendor is providing a great value to Orlando Health and upholding its
  brand standards.
• Manages and helps to develop departmental budget; proficiency with Orlando Health’s financial management tool.
• Maintainsrecords and reports that are necessary for the Director of Marketing and Sales.
• Ensures excellent customerservice and working relationship with key administrators, team members, physicians, customers,
  vendors and community leaders
• Maintainsregular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal,state and local
  standards.
• Maintains compliance with all Orlando Health policies and procedures.

Other Related Functions

• Assists with additional projects and performs other duties as assigned.

Education/Training
Bachelor degree in marketing, advertising, mass communications or related field isrequired. Proven track record developing and executing integrated marketing plans.

Experience
Seven (7) years of relevant experience.