Senior Social Media Analyst (New York, NY) - The Marketing Arm

Are you into creating Big Ideas that change the world? Are you constantly on the lookout for “what’s next”? Do you get excited about facing down challenges? Are you leadership material? If so, then you could be the person The Marketing Arm is looking for.

Who We Are

We’re a collective of creative and passionate thinkers who are committed to crafting digital programs that drive measurable results. We build and nurture digital communities for brands to garner customer loyalty, engagement, brand perception and market share. We immerse ourselves in our clients’ missions and identify strategies that establish an emotional connection between the brand and their consumer.

We have fun, take pride in our work, and welcome talented people who want to do the same.

POSITION OVERVIEW

We are currently seeking a Senior Media Analyst to add to our growing New York team. The Senior Media Analyst is responsible for producing compelling and insightful client reports, research, analysis, and recommendations for several of our core clients, household names. This person will be responsible for tracking key media metrics, comparing our campaign results to the competition and analyzing the business impact of our social media marketing efforts. The ideal candidate demonstrates an intellectual curiosity and a desire to dive deep in the numbers to discover context and make the business case.

In addition, this person will aggregate all of our clients' campaign results into a results database that can be used to provide benchmarks for prospective and existing client campaigns. Finally, the Senior Media Analyst will help create, implement and manage the next generation of web dashboard reports and ROI analytics, leveraging the latest social media metrics, vendor tools, management of internal databases, and business intelligence software. The candidate needs to be comfortable turning data into stories and discussing results with internal and external clients.

The ideal candidate should have a strong background in consumer marketing, market research and social media metrics. They should have advanced analytical skills and have prior hands-on experience working with business intelligence software in a partial or complete web-based client reporting environment. Previous work experience with a marketing agency, a consumer facing brand or a social media related technology vendor is a plus.

RESPONSIBILITIES:

Client Reporting & Analysis:

• Provide client and competitive reporting including weekly, monthly and mid-campaign analytics. Primary lead for clients on a few business verticals.
• Identify and deliver industry or campaign related metrics, benchmarks, and projections related to a specific proposal.
• Work closely with the Director of Insights and Analytics, and account teams to calculate projections vs. actuals, present findings, and educate team members on trends.
• Maintain the cataloged metrics within Fanscape’s campaign database and leverage the archived data to improve upon for future campaigns.
• Present expert analysis and insights directly to clients and prospective clients via teleconference as well as in-person.

Research & Analytics Innovation and Development:

• Own the planning, execution and management of our client reporting system to include real-time, web-based reports and dashboards with support from developers as needed for software design or development.
• Identify analytics vendors and tools to better display and visualize data as well as client results to make our campaigns come alive.
• Work with Digital Concept Designer to translate research and analytics into a visually appealing and comprehensive design as well as improve upon our client reporting templates and analytics.
• Leverage analysis tools to identify how our clients can differentiate themselves from competitors in the areas of research and analytics.
• Analyze our success from campaign to campaign via an internal database that can be shared with all TMA staff.

Business Development Analytical Support:

• Perform social media, demographic and industry vertical research and analysis in support of business development proposals.
• Establish ROI analytics and benchmarks in support of prospective client proposals.