Senior Specialist, SEO - Build-A-Bear

At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Senior Specialist, SEO to join our dynamic team.

The Senior SEO Specialist is responsible for optimizing website traffic. This role directly impacts brand awareness and visibility, long-term ROI, lower customer acquisition costs, market positioning, and improved user experience.

Responsibilities:

• Keyword search analysis
• Internal link optimization
• Technical, platform, and navigation improvements
• Communicate insights and recommendations to maximize opportunities and impact
• Primary points of contact for SEO agencies
• Support technical SEO via JIRA ticket creation and ticket grooming support
• Leverage Salesforce Commerce Cloud to support catalog structure and growth, data entry, redirects, metadata implementation
• Assist in monitoring SEO suite
• Competitive research
• Keep current of SEO tends including structured data, AI as it relates to SEO, and core web vitals
• Document Standard Operating Procedures
• Collaborate with Content Team to create Content Briefs
• Ensure SEO strategies align to marketing goals
• Coordinate with team members to set agendas

Required Qualifications:

• Minimum of three years' experience as an SEO specialist
• Expert in Google Search Console
• Proficient in Salesforce Commerce Cloud
• Proficient in Microsoft Excel
• Skilled in Web Analytics

Preferred Qualifications:

• Bachelor's degree with 4 years working in directly applied SEO function
• Ahrefs, Search Console, Screaming Frog, Google Analytics experience

Behavioral Traits for Success:

• An analytical, inquiring, and critical mind that solves complex problems
• Can consider all possibly related facts and potential issues
• Intellectual confidence
• Able to weigh all decisions carefully and thoroughly, based on expertise in order to avoid risk
• The ability to deal with abstract concepts, systems, and ideas
• Organized self-disciplined approach to producing timely results that are high quality and accurate

Working Environment:

• Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
• Hybrid work schedule
• Corporate Office located St. Louis, MO

Your Performance Will Be Measured On:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

• SEO Strategy and Execution
• Industry knowledge
• Technical knowledge
• Decision-making, judgment, and execution
• Quality of presentations and documents
• Able to communicate complex issues in a clear and concise manner
• Stakeholder Feedback