Senior Vice President, Entertainment Market Research & Strategy - National Research Group

About NRG:

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology.  We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming.  Together, we create with confidence. 

 

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:    

 

• Do what you love. With conviction. 

• Where discovery lives. And impact drives. 

• Celebrate difference. Cultivate belonging. 

• Big thinking. Collectively inspired. 

• Embrace the journey. Be human. 

The Opportunity:

We are seeking a senior level strategic and innovative Entertainment Market Research & Strategy Senior Vice President to partner with our senior team and tomanage the Content Development & Content Testing areas of the business, leading us to the next level of innovation and business growth.  

 

This role will report into the EVP who oversees all of the entertainment teams at NRG, and will also collaborate with other senior leaders in the business regularly – collaborating with other entertainment team leaders, product line leaders, syndicated product line leaders and those in business growth roles.  

Your Impact:

• Team Leadership & Future Leader Creator– Our Content Testing team is made up of world class researchers who bring unmatched industry expertise, a global perspective, and passion for helping shows and films reach their full potential and to speak to the right audiences. We’re looking for someone with outstanding people management skills who can grow people into the next generation of leaders, managing at least 2 teams (4-7 people per team). This is not an Individual Contributor role.   
• You can lead and develop multiple teams. 

• You can manage others who are people managers themselves, and you are an effective manager of individual contributors as well. 

• You’re able to manage senior talent at the VP level who are experts in their own fields, with many years of experience, pushing senior level people to keep growing in their careers and skillsets. 

• You’ll help to build the vision for the entertainment practice areas and set a vision for your specific teams so they will deliver best-in-class, highly consultative research for our clients. 

• You’llnot only manage your teams on the day-to-day, but also lead teams with vision, inspiring them to achieve personal and team goals, strivingto achieve their best, growing and elevating world class talent.  

• You take pride in growing the next generation of leaders, and you thrive on seeing other people thrive and take the reins. You don’t need to be the one to claim the credit or send the email.  

• You are an expert in decision making related to team management, career development and able to give constructive feedback to help peoplegrow, see their blind spots and improve where they need to, setting career milestones and goals that inspire our talent to reach the next level.  

• You’ll keep teams focused on client objectives based on your client-side experience, coaching them on what clients are really in need of, how to best deliver and how to build client trust and relationships in the process. 

• You can deal with and troubleshoot any complicated issues that arise within your team, with clients, on projects, in an efficient and effective manner.  

• Trusted Client Advisor – Proven experience cultivating and fostering multiple relationships with clients, or client-side stakeholders, with multiple career examples of leading strategic insights-driven decisions and outcomes.Your well-developed research acumen allows you to build trust quickly and lead multiple client relationships at once. 

• You’ll easily find insights that address client’s needs and objectives, focused on uplevelling our strategic recommendations in reporting with visual, creative and story-driven approaches. 

• You’re able to find the right strategy and advice for the business question and provide recommendations that clients and their stakeholders feel are well-founded and practical to implement based on your client-side experience on what is and what isn’t strong and actionable advice. 

• You’lluplevel our team’s abilities to provide stronger recommendations where necessary in the process.  

• You have a track record of delivering to clients and stakeholders exactly what they need, exceeding their expectations and delivering above and beyond as an outstanding consultant and trusted advisor, without the need for endless revisions.  

• Through this consistency in delivering strong work and building up relationships, you get to the next level of relationship building, advising clients at large and able to provide proactive recommendations on future projects or strategic research initiatives more easily. 

• Serve as a trusted partner to clients, fully understanding their overall business objectives and strategically strengthening the relationship. 

 

• Growth and Revenue responsibility – This role will require accountability, commercial acumen, and responsibility to revenue targets each calendar year.  

• You’ll understand the direction of the industry and your client’s businesses and be able to collaborate in setting ambitious revenue targets that grow year after year for your teams. You’ll be held accountable to those targets and expected to devise a product and account strategy roadmap to achieve targets. 

• You’ll easily be able to maintain current revenue levels through excellent team and client management, andpush to expand the work clients do with you in your areas of focus.  

• You take great pride in building and finessing capabilities presentations around our core product lines and competencies, leading to new open doors at existing and net-new client organizations. 

• You get excited when new RFPs come in and are full of ideas and enthusiasm to want to win the work with the strongest possible proposal and approaches.  

• You’ll lead and collaborate on initiatives to grow, including active participation in new business pitches, the creation and maintenance of product line credentials, proposal development and thought leadership initiatives.     

• You’llalsoidentifyand gain growth opportunities with existing clients to expand into new methodologies or product lines across the business (i.e. for other teams like Syndicated Entertainment Products, Custom Entertainment Tracking, Platform & Brand, Corp Rep, Gaming, etc.).  

• Similarly, you’ll be entrepreneurial in nature and excited by the idea of proactively pursuing and bringing to NRG net-new Client Relationships. 

• You’llalready have a strong network within the entertainment industry that you can reach out to and bring to NRG in your first few months.  

• Ideally, you enjoy networking (i.e. client outreach, social lunches and dinners, industry conferences etc.). You can be a voice and presence at conferences and industry events, networking to represent NRG. 

• Note that in order to connect with clients in person, we believe this role needs to be based in or close to LA or NY.  

 

• Research & Reporting Rigor – This role requires an expert level understanding and experience with a range of qualitative and quantitative research methodologies, also looking to experiment with new methodologies and approaches, and drive methodological excellence in how our teams approach our various existing offerings in the content space. 

• You’ll oversee work such as greenlight and concept testing, script-based development research, testing pilots/episode 101, binge tests and film tests (online and in person), approaching with methodological excellence.  

• You’reable to consider and include more complex marketing sciencesdesigns, approaches and analysiswhere beneficial. 

• You can see how reporting gets from long sentences and long reports to something that’s easily digestible for the highest-level executives and decision makers.  

• You understand how to help others craft a story around data insights and clearly communicate key points in a succinct manner. You are masterful at presenting and bringing a story to life.  

• Innovation –This is a core part of your role and responsibility within the team and the industry. You’ll oversee a range of innovation initiatives across the Content testing business.  

• You’re able to see problems and create to solve them, creating new methodologies, new frameworks, developing new technologies for our clients, and collaborating with others to disrupt the status quo.  

• You’ll have an always-on innovation mindset; always thinking about opportunities for improvements within our existing work, product line offerings, and methodologies. 

• You’ll have a vision for brand new offerings that address a gap in the marketplace that we should be developing to bring to our clientsor to develop in partnership with clients, to solve their biggest problems. 

• You’ll be able to map out a vision for innovations, drive those initiatives forward, develop communications and credentials around new initiatives and products, and lead to fruition and adoption from clients.  

Who We're Looking For:

• You have 15+ years of experience in the entertainment space, ideally with a mix of client side and vendor side experience.You live and breathe all things entertainment and enjoy staying up to date on industry trends and developments. 
• You are a strong people manager with a proven track record of managing medium and large sized teams to reach their full potential as individuals and as a collective as this role will lead multiple teams, andhelp create the next generation of leaders. 

• You are able to work across streamers, networks and theatrical studios, improving upon our already industry leading content development and testing services in TV and Film, establishing relationships with entertainment and branded content clients who are new to NRG, leading client pitches and developing proposalsaround content-focused product lines, andproviding senior leadership on wider strategic research initiatives, innovations and projects – both internal and client-driven initiatives.  

• You will bring your intellectual curiosity, relentless research rigor, entrepreneurial mindset, and storytelling ability to lead research initiatives that help answer important strategic questions around content.You are genuinely interested in seeking the “whys.” You can solve complicated questions using creative and collaborative tactics.  

• While you’re an experienced and seasoned executive in our industry, you’re also a big team player who can work collaboratively and harmoniously within and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You actively participate in team calls to foster a positive team culture and demonstrate leadership to aspire to. You welcome feedback because you have a zest for learning and growing. 

Position Type:

This is a full-time, exempt position. 

What We Offer:

We embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether it’s empowering you to do your best work from the comfort of your homeor supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.  

• Flexible/Remote work with optional usage of our great offices in Playa Vista or New York.  While we do want you to be based in the LA or NYC area, you will still have flexibility around using the office.   

• Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s  

• Medical, Dental, and Vision Insurance Plans  

• 401K with company match 

• 12 weeks paid Parental Leave 

• Regular performance evaluations with opportunities for promotions and merit increases  

• Educational and training reimbursement plan and other training and professional development opportunities 

• Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more) 

• Resources available for mental health, inclusive care and family building 

• NRGratitude – our company-wide employee recognition program 

• Regular team/company events and activities including annual summer and holiday parties 

• Pet friendly headquarters and pet insurance options  

Our Commitment:

Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.   

Compensation:

Tocomply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $185,000-$225,000. Actual compensation is influenced by many factors including skill set, level of experience, having some client-side experience and location.