Senior Vice President, Media Planning - Publicis Groupe
Chicago, IL
About the Job
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Job Description
Servings as the overall client lead, the SVP will direct planning and strategy for a large brand. Comprehensive media knowledge, thought-leadership, and strategic marketing expertise will be essential to the continuous advancement of our client’s business. Responsible for generating strategic media initiatives and leading all aspects of media planning for key client account.
+ Responsible for developing, implementing, and executing strategy to define the future direction of Client business
+ Actively listen to Clients and continually identify opportunities to lead thinking
+ Team leader for Client interaction fostering positive relationships
+ Identifies key target insights based on Client brief necessary for formulating communication strategy
+ Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience
+ Effectively communicates and solicits agreement of best opportunities for Client
+ Ensure the quality of work for all Client deliverables
+ Serves as key resource for local markets in defining media strategy and media plans
+ Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
+ Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations
+ Serves as leadership and content development coordinator for all Client presentations
+ Ability to cross sell interagency products and services
+ Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation
Qualifications
+ Bachelor’s degree or higher in advertising, marketing, business, psychology, or similar area preferred
+ 12+ years of experience including extensive client and team management experience
+ Compelling communicator with strong executive presence
+ Ability to make decisions in a fast-paced environment (has a POV)
+ Recognized for forging strong relationships
+ With clients: trusted advisor and confidant
+ With internal & IAT teams: works well with peers in a strong leadership team and empowers direct reports through their leadership
+ Has strong media background to be able to speak to changing dynamics in the landscape - experience can come from either planning or investment, but ideally has more recent strategic experience
+ Experience in providing a vision and driving for continued improvement in work (testing & learning vs. tied to tried & true)
+ Ideally has had exposure to data-driven targeting strategy
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
+ Paid Family Care for parents and caregivers for 12 weeks or more
+ Monetary assistance and support for Adoption, Surrogacy and Fertility
+ Monetary assistance and support for pet adoption
+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
+ Tuition Assistance
+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
+ Matching Gifts programs
+ Flexible working arrangements
+ ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
+ Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
#LI-HYBRID
24-11727
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Job Description
Servings as the overall client lead, the SVP will direct planning and strategy for a large brand. Comprehensive media knowledge, thought-leadership, and strategic marketing expertise will be essential to the continuous advancement of our client’s business. Responsible for generating strategic media initiatives and leading all aspects of media planning for key client account.
+ Responsible for developing, implementing, and executing strategy to define the future direction of Client business
+ Actively listen to Clients and continually identify opportunities to lead thinking
+ Team leader for Client interaction fostering positive relationships
+ Identifies key target insights based on Client brief necessary for formulating communication strategy
+ Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience
+ Effectively communicates and solicits agreement of best opportunities for Client
+ Ensure the quality of work for all Client deliverables
+ Serves as key resource for local markets in defining media strategy and media plans
+ Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
+ Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations
+ Serves as leadership and content development coordinator for all Client presentations
+ Ability to cross sell interagency products and services
+ Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation
Qualifications
+ Bachelor’s degree or higher in advertising, marketing, business, psychology, or similar area preferred
+ 12+ years of experience including extensive client and team management experience
+ Compelling communicator with strong executive presence
+ Ability to make decisions in a fast-paced environment (has a POV)
+ Recognized for forging strong relationships
+ With clients: trusted advisor and confidant
+ With internal & IAT teams: works well with peers in a strong leadership team and empowers direct reports through their leadership
+ Has strong media background to be able to speak to changing dynamics in the landscape - experience can come from either planning or investment, but ideally has more recent strategic experience
+ Experience in providing a vision and driving for continued improvement in work (testing & learning vs. tied to tried & true)
+ Ideally has had exposure to data-driven targeting strategy
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
+ Paid Family Care for parents and caregivers for 12 weeks or more
+ Monetary assistance and support for Adoption, Surrogacy and Fertility
+ Monetary assistance and support for pet adoption
+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
+ Tuition Assistance
+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
+ Matching Gifts programs
+ Flexible working arrangements
+ ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
+ Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
#LI-HYBRID
24-11727
Source : Publicis Groupe