SEO Manager at The Planet Group

Planet Interactive is seeking a hybrid SEO Manager to assist one of our well-known consumer product clients. 

• Pay: $38-$40/hr+ depending on experience 
• Location: Hybrid role (3-days in office) in Boston/Framingham, MA

As the SEO Manager, you will drive SEO strategy & programs (content and technical) aimed at delivering traffic growth, best practice, reporting and platform migration. You will own the global SEO strategy for the company. You will partner with Content specialists, UX team, Authoring and development teams and our agency to implement SEO strategies and ongoing optimizations. You will own SEO reporting and will work with internal analytical teams and our agency to develop regular reports and insights. You will be an SEO Champion within the organization, educating stakeholders about SEO best practices and the value it brings to the brand and business.

SEO Manager Responsibilities: 

• SEO Strategy
  • Develop and manage SEO strategy to increase organic visibility and rank across key categories.
  • Own keyword strategy across platforms markets, including localization.
  • Set and manage program KPIs.
  • Manage SEO agency team to deliver plans to achieve strategy and meet program KPIs.
  • Partner with localization agency to ensure optimal execution across markets.
  • Socialize strategy with key stakeholders to gain alignment and build activation plans.
• Website Content
  • Partner with SEO agency team to define and refine SEO content strategy across the company's priority categories.
  • Partner with website content team to build out SEO content plans and optimize SEO focused content for mid and longer tail keywords to drive web visitation.
  • Partner with site content and authoring teams to ensure continuous optimization.
• Technical SEO
  • Leverage SEO tools and/or agency team to identify technical challenges and opportunities.
  • Partner with site development team to address technical gaps.
• Insights, Optimization & Reporting
  • Monitor web sites and pages to report on performance of websites, understand the reasons for changes and make recommendations for improvement.
  • Work with analytics team to create dashboards to facilitate reporting and insights across international sites.
  • Leverage 3rd-party reporting platforms (e.g., Adobe, GA, Conductor,) & internal dashboards to deliver insights to drive optimizations. 

SEO Manager Qualifications: 

• 5+ years digital marketing experience. 
• In depth understanding of SEO landscape and best practice.
• Hands-on knowledge/experience with SEO tools and platforms – Google Search Console, Google Analytics, Adobe Analytics, Conductor, SEMRush, etc.
• Knowledge and experience with search marketing (SEO/SEM).
• Experience delivering data and insights to drive SEO adoption and optimization. 
• Awareness of competitive environment to identify opportunities
• Analysis of digital industry trends that may impact strategy. 
• Experience analyzing SEO programs to drive optimization & improvement.
• Experience working with DTC eCommerce strategies and driving digital campaign optimizations focused on achieving traffic and revenue targets.
• Experience partnering with internal teams, managing external agencies and partners to achieve common targets.
• Strong presentation & influencing skills.
• Strong communication and relationship building experience.
• Knowledge about the CE industry a plus.

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